AdSwipeFile

Refreshed Nov 12, 2026

July ads

The hooks, angles and offers behind July’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn July’s Meta page
674
Median runHow long its ads stay up
25 days
Against Travel / Travel AccessoriesNiche median 31 days
0.8×

The messages July keeps paying for

Same idea, new creatives

  • “CAPSULE™”

    2 ads
    July ad: “CAPSULE™”July ad: “CAPSULE™”

    Running since Apr 2026.

  • “Stop AirTagging your luggage”

    2 ads
    July ad: “Stop AirTagging your luggage”

    Running since Jul 2026.

  • “25% off Bags”

    2 ads

    Running since Nov 2026.

How July builds them

50 ads

What July's ads are made of, row by row.

Free with an account.

Longest running

All 50

The July ads that ran longest.

Free with an account.

Niche
Format
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Hook
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Winning means kept running: brands rarely keep paying for ads that lose.

50 ads

Ask your agent about these ads
The video opens with a woman speaking directly to the camera, wearing a colorful cardigan and sunglasses on her head. Text overlay reads "ELITE LUGGAGE ALERT." The scene then shifts to show several open suitcases filled with neatly packed items, including clothing and accessories. The woman's voiceover discusses the luggage and her packing experience. The setting appears to be a luxurious hotel room or cabin with a large bed and a desk by a window with multiple oval panes, resembling airplane windows.
Active · 272 daysVideo
July
A studio shot of a dark green carry-on suitcase standing upright against a plain white background. The suitcase features a telescopic handle extended upwards and four wheels at the base. The brand name is embossed vertically on the lower left side of the suitcase shell.
Active · 214 days
July
A woman is packing a large, light-colored suitcase. The video shows how to pack items efficiently using a trunk-style method. Text overlays explain the packing technique. The suitcase is then closed and latched.
Active · 214 daysVideo
July
A high-quality studio shot of a dark brown trunk-style suitcase standing upright against a plain white background. The suitcase features a metallic frame, integrated latch locks, and a telescopic handle extended upwards. The image is clean and minimalist, focusing entirely on the design and features of the luggage.
Active · 214 days
July
A woman stands with luggage at what appears to be an airport, holding her phone. Text overlays explain the product's setup. The phone screen shows an app interface for tracking items, demonstrating the setup process for 'Samantha's Luggage'. The video concludes with text stating she has peace of mind.
Active · 204 daysVideo
July
The video is split into four quadrants, each showing a woman with luggage in an outdoor setting. The text "Which travel aesthetic are you?" appears in the center. Each quadrant then highlights a different travel aesthetic: "The tonal girl," "The girly girl," "The polished girl," and "The coastal girl." The women pose with their luggage, showcasing distinct styles. The ad aims to engage viewers by asking them to identify with one of the presented travel styles.
Active · 202 daysVideo
July
This is a split-screen video ad showing a tan carry-on suitcase. The top left shows hands interacting with the latches and a combination lock. The top right shows hands extending the telescopic handle. The bottom left shows the suitcase opening to reveal the interior. The bottom right shows hands interacting with the latches and lock again. Text overlay reads "Capsule Carry On Pro ASMR Edition.". The video focuses on the satisfying sounds of the suitcase's features.
Active · 199 daysVideo
July
The video showcases three dark green suitcases, labeled 'Capsule Carry On Pro'. Text overlays provide weight and capacity details. The suitcases are then shown stacked and opened, revealing their interior compartments and packing straps. Hands are seen interacting with the zippers and interior pockets, demonstrating the organization and features of the luggage.
Active · 199 daysVideo
July
The ad displays four carry-on suitcases in different colors arranged in a vertical grid against a light beige background. Below each suitcase is a small square icon illustrating a specific feature, with a short caption describing it. The brand name is centered at the bottom of the image.
Active · 199 days
July
A man unboxes a new July 'Capsule' carry-on suitcase in a tan color. He shows off the suitcase's features, including a quick-access front pocket for a laptop and a TSA-compliant lock with a built-in tracker. The video highlights the suitcase's smooth-rolling wheels and the ease of accessing items through the front opening.
Active · 192 daysVideo
July
A studio shot of a grey, hard-shell carry-on suitcase standing upright against a plain white background. The suitcase features a telescopic handle extended upwards and four wheels at the base. The brand name is embossed vertically on the lower left side of the suitcase shell.
Active · 182 days
July
A woman is packing a white suitcase with clothes and accessories. She then takes the suitcase outside and walks with it, eventually sitting in a cafe and using her phone. The video shows the suitcase and its contents, as well as the woman using it in different settings. The text "JULY CAPSULE COLLECTION" appears on screen.
Active · 180 daysVideo
July
A studio-shot product grid displays four carry-on suitcases in different colors against a neutral background. Below each suitcase, a small square graphic illustrates a specific feature of the luggage, accompanied by a short descriptive caption. The brand name is centered at the bottom of the image.
Active · 176 days
July
A woman in a black blazer and grey pants walks with a cream-colored suitcase. The video shows close-ups of the suitcase's features, including its zipper, lock, and interior compartments, as she packs it with various items like clothing, a toiletry bag, and a magazine. She then closes the suitcase and walks through a hotel lobby, eventually taking an escalator. The ad highlights the suitcase's design and functionality for modern travel.
Active · 170 daysVideo
July
The video shows close-ups of various suitcases with a finger pointing to the lock mechanism. Text overlays read "CaseSafeTM. One tap to track." The creative highlights the tracking feature of the suitcase.
Active · 152 daysVideo
July
The video shows two white suitcases in a room, then transitions to a person opening a larger white trunk. The trunk is shown to be spacious and organized, with a person placing items inside. Text overlays highlight features like "Hotel-room friendly" and "No lid flop," emphasizing the trunk's practicality and capacity. The video concludes with the trunk being closed.
Active · 137 daysVideo
July
A woman introduces the July Capsule Carry On Pro luggage, highlighting its features. The video showcases the magnetic quick-access door, top-down packing, lockable wheels, global tracking, and adjustable telescopic handle. It also displays the luggage in various colors like midnight black, ocean navy, alpine green, dune, and arctic white.
Active · 134 days
July
The video shows two suitcases being packed with clothes and accessories. The first suitcase is packed with items in shades of blue and teal, including jeans, a sweater, a hat, and sandals. The second suitcase is packed with items in shades of red and pink, including a cap, shoes, a purse, and a comb. The visual contrast between the two color schemes is striking, highlighting the aesthetic appeal of organized packing.
Active · 134 daysVideo
July
A static image shows two olive green suitcases. Text overlayed on the image reads "Stop AirTagging your luggage." Below that, it says "There's a better way." and "Checked Luggage with Casesafe™ Tracking." The brand logo "JULY" is at the bottom.
Active · 121 days
July
The video shows a person attempting to fit a carry-on suitcase into various airline-sized baggage sizers at different airports. The text overlay states, "The airline says it won't fit. We say otherwise." The creative demonstrates that the suitcase fits into the sizers, implying it meets airline requirements.
Active · 121 daysVideo
July

How July makes its ads

What its ads are built from, by type, counted over the ads we have read.

What July's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How July advertises on Facebook and Instagram

The library holds 50 ads from July in Travel / Travel Accessories, and 674 running on its Meta pages now. Its most common visual formats are Text Overlay (25 ads), Lifestyle Image (17) and Product Image (12). Its ads most often open on Offer only (17 ads), Explainer (7) and Relatability (7) hooks. Its ads stay up a median 25 days, 0.8× the Travel / Travel Accessories median of 31 days.

Brands like July

July by format

July by hook

Niche