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18 ASMR Ad Examples

Close-up sounds and slow, satisfying handling of the product.

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18 ads

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A close-up video shows a person's hands applying a cream from a tube onto their skin. The scene then transitions to a studio shot of a set of skincare products arranged on a windowsill against a blurred outdoor background.

Live · 4 days

A series of slow, satisfying close-up shots show honey dripping from a dipper and being applied to skin. The video features text overlays asking why dry skin needs rich cleansing and explaining that skin comfort is a universal need. The product is shown being used in a shower setting.

Live · 6 daysVideo

The video shows a timeline of the product's packaging evolution from 1994 to 2026. It then transitions to close-up shots of the product's gel texture being poured onto a hand and skin, showing it lathering up. The video ends with a close-up of the product bottle.

Live · 6 daysVideo

A person's hands open a Nuxe advent calendar, revealing various beauty products one by one. Each item is taken out of its numbered box and applied to the person's hand to show its texture. The video focuses on the sensory experience of opening the calendar and testing the products.

Live · 6 daysVideo

A creator performs an ASMR-style unboxing of a Nuxe advent calendar in a living room. She slowly opens various numbered boxes to reveal different skincare products, testing the textures on her hand. The video focuses on the sounds of the packaging and the product application.

Ended · 26 daysVideo

The video starts with a close-up of pink foam shapes being dropped into a glass and crushed with a wooden tool. It then cuts to a man sitting at a table with a laptop, speaking directly to the camera. He explains how he uses a digital mask to protect his identity online and demonstrates the process on his computer.

Live · 4 daysVideo

A close-up video of hands stretching and folding pink slime, with text overlays appearing on screen. The text explains how to use a service to find where personal data has been exposed. The video is silent, relying entirely on the text to convey the message.

Live · 13 daysVideo

A creator performs an ASMR-style skincare routine using a moisturizer. The video features close-up shots of the product being opened, applied to the face, and blended in, with text overlays describing the product's benefits. The creator also demonstrates how the product serves as a base for makeup application.

Live · 2 daysVideo

A close-up, top-down video shows the process of making macaroni and cheese in a cast-iron skillet. The video features hands adding cooked pasta, cheese, sauce, and breadcrumbs to the pan before placing it into an Ooni pizza oven. The final shot shows a fork lifting a cheesy, browned portion of the finished dish.

Ended · 39 daysVideo

A man in a kitchen demonstrates the process of making homemade doughnuts. The video shows him mixing ingredients in a stand mixer, kneading the dough by hand, letting it rise, shaping the dough into balls, frying them in a pan, and coating them in sugar. The video ends with him eating one of the finished doughnuts.

Ended · 29 daysVideo

A close-up shot shows a person's hands holding a chocolate bar that has been broken in half, revealing its layered interior. The chocolate bar has a dark chocolate coating with visible pieces of nuts or coconut on top, and a creamy white filling underneath. The text overlay states, "IDK about you, but we’re sticking with 3g of sugar and nothing artificial all day every day 🫡." The scene is set against a blurred background, focusing attention on the product and the text.

Live · 55 daysVideo

A close-up, macro shot focuses on the tip of a dark, metallic applicator bottle. A clear, viscous liquid is dripping from the tip, catching the light and showing small bubbles within it. The background is blurred, with hints of warm lighting reflected in the metallic surface of the bottle. The text overlay explains that Activator GO contains powerful active ingredients designed to support fuller and thicker beards.

Ended · 138 days

Copenhagen Grooming

Ended · 15 daysVideo

A flat lay of various skincare products, a can of Bloom Sparkling Energy, and a lit candle are arranged on a marble countertop. Text overlays read "asmr day in my life" and "5:00 AM - 10:00 PM". The scene is set up to evoke a relaxing and self-care-focused routine.

Live · 13 daysVideo

Bloom Nutrition

Ended · 15 days

A close-up shot focuses on a pair of hands covered in white powder, likely chalk, as they are rubbed together. The hands have long, almond-shaped, light pink nails. The background is dark and out of focus, with a hint of a gold bracelet on one wrist. The text overlay reads "Designed for lifters, built for performance." This creative highlights the preparation and tactile experience associated with weightlifting.

Ended · 59 days

A close-up shot shows a person's hands breaking apart a large, dark chocolate cookie filled with chunks of nuts. The cookie is placed on a white plate, with crumbs scattered around it. The background features a wooden surface and a glimpse of a blue and white patterned placemat. The on-screen text describes the cookie's ingredients and calls it 'A candle worth waking up for!'.

Live · 138 days

A close-up shot shows a finger scooping a dollop of thick, white cream from a blue-rimmed glass jar. The cream has a rich, buttery texture. Text overlays the image, stating that the product reduces the appearance of cellulite and stretch marks, leaving skin firmer and more supple. The ad highlights a clinical study showing a 75% reduction in cellulite appearance in 12 weeks.

Ended · 60 days

Augustinus Bader

A close-up shot of a dog's snout as it is using a light pink slow feeder mat. The mat has unique ridges and patterns of bone shapes. The dog is intently eating from the mat, and there is a brown liquid or food on the mat.