AdSwipeFile

Refreshed Nov 7, 2026

Surfshark ads

The hooks, angles and offers behind Surfshark’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Surfshark’s Meta page
159
Median runHow long its ads stay up
46 days
Against App / SoftwareNiche median 59 days
0.8×

The messages Surfshark keeps paying for

Same idea, new creatives

  • “Yes, it's not free”

    3 ads
    Surfshark ad: “Yes, it's not free”Surfshark ad: “Yes, it's not free”Surfshark ad: “Yes, it's not free”

    Running since Aug 2026.

  • “DON'T BUY SURFSHARK”

    2 ads
    Surfshark ad: “DON'T BUY SURFSHARK”Surfshark ad: “DON'T BUY SURFSHARK”

    Running since Sep 2026.

How Surfshark builds them

20 ads

What Surfshark's ads are made of, row by row.

Free with an account.

Longest running

All 20

The Surfshark ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

20 ads

Ask your agent about these ads
A night-time shot of a classic cinema marquee displaying the text 'TONIGHT FEWER ADS – MORE PRIVACY'. Above the marquee, the Surfshark brand logo is illuminated in neon. Below the marquee, a red button with the text 'Get VPN' is overlaid on the street scene.
Live · 77 days
Surfshark
The image is split into two horizontal sections. The top section has a black background with a white pill-shaped label reading 'VPN' next to a red 'X' icon, above a TV screen showing a loading icon and static noise. The bottom section has a green background with a white pill-shaped label reading 'VPN' next to a green checkmark icon, above a TV screen showing a clear image of a person holding a checkered flag.
Ended · 77 days
Surfshark
A static graphic with a light grey background featuring a large black tilted rectangle containing the text 81% OFF in white. Below this, a smaller teal rounded rectangle contains the text + 3 months extra. The top left corner displays the word From, and the bottom center features the tagline All the online protection. None of the extra cost.
Ended · 70 days
Surfshark
A green textured background resembling a football pitch features a large white percentage sign. The text 'up to' is placed inside a small black box over the percentage. Below this, a white-bordered box contains instructions to stream safely and a discount code. At the bottom, there is additional text about extra months and an illustration of three soccer balls.
Ended · 69 days
Surfshark
A teal background features a large black logo in the top left corner. Below the logo, a bold headline states that the service is not free. Three white rectangular boxes with checkmarks list the product features, followed by a white box displaying the monthly price. A bright red button at the bottom prompts the user to get the deal now.
Ended · 69 days
Surfshark
A bright yellow graphic features a large black logo in the top left corner. Below the logo, a bold headline states that the service is not free. A list of three features with checkmarks follows, and a price tag is displayed at the bottom, ending with a red call-to-action button.
Ended · 61 days
Surfshark
A split-screen graphic shows a red side on the left and a green side on the right. The red side features the text VPN OFF with a downward arrow pointing to the phrase Your data is exposed, which is circled. The green side features the text VPN ON with a downward arrow pointing to the phrase Your data is private and protected, which is underlined. A black button at the bottom reads Get VPN.
Ended · 58 days
Surfshark
A creator talks to the camera in a kitchen, expressing concern about internet privacy. She uses a screen recording to show how the app works to encrypt connections. The video ends with a call to action to click the link for a deal.
Ended · 50 daysVideo
Surfshark
A creator speaks to the camera in a living room, explaining how browsers track user history and sell it to advertisers. She then shows a screen recording of the Surfshark app being used to enable a VPN and Clean Web features. The video concludes with her presenting the product's offer and money-back guarantee.
Ended · 50 daysVideo
Surfshark
A man sits at an outdoor cafe table, using his phone and then his laptop, while a hooded figure sits nearby and narrates his actions. The video uses a split-screen effect to show the man's perspective and the hacker's perspective, highlighting the risks of public Wi-Fi. The video concludes by showing the Surfshark app on a phone, demonstrating how it secures the connection.
Ended · 48 daysVideo
Surfshark
A teal background features the Surfshark logo in the top left corner, followed by the bold text 'Yes, it's not free.' in black. Below this, a bright green box highlights 'up to 85% off' in large black text, with a white rounded rectangle containing '+ 3 months extra' and a green bar stating 'Browsing privacy included'. At the bottom, a red button with the text 'Get VPN' serves as the call to action.
Ended · 44 days
Surfshark
A minimalist graphic on a plain white background features an emoji of a person crossing their arms above the Surfshark logo. Below this, the text warns the viewer not to buy the product, followed by a small-print explanation about protection from scams. At the bottom, a large, bold offer for a discount and extra months is displayed.
Ended · 44 days
Surfshark
A professional goalkeeper in a teal uniform is captured mid-air, diving horizontally to catch a soccer ball in front of a goal net. Above the goalkeeper, a large teal-colored rectangular overlay contains the headline text in bold black and white letters. A red button labeled with the call to action is positioned directly below the headline text.
Ended · 42 days
Surfshark
A dark teal background features a large, bold cyan percentage sign in the center. Below the number, smaller text provides instructions for the viewer. At the bottom, a rectangular button-style graphic highlights an additional time offer.
Ended · 32 days
Surfshark
A black background is framed by bright green slime dripping from the edges. The text is centered in white, with the brand name circled in a hand-drawn green line. Below the main headline, a smaller sub-headline explains the reason for the warning, followed by a large discount offer and an additional bonus highlighted in a green brush-stroke box.
Live · 2 days
Surfshark
A creator stands in front of a studio backdrop, speaking to the camera about privacy concerns with smart TVs. The video cuts between the creator and various screen recordings of news articles, product images, and meme-style cat animations. The creator explains how smart TVs collect user data and record audio, even in standby mode.
Live · 2 daysVideo
Surfshark
The creative is a screenshot of a news article from The Register website. The headline is in bold black text, followed by a sub-headline detailing the findings of a study on data collection by major tech companies. The layout is clean and minimalist, resembling a standard digital news publication.
Live · 2 days
Surfshark
A black background features orange pumpkin illustrations in each corner. The text is white and centered, announcing a mistake regarding an early Black Friday sale. A prominent orange button at the bottom displays the discounted monthly price.
Live · 2 days
Surfshark
A creator talks to the camera about his recent travels and the risks of using public Wi-Fi while working on his car projects. He shows screen recordings of his phone to demonstrate how the product protects his connection and blocks malicious links. The video ends with a direct call to action to use a specific code for an extended subscription.
Live · 2 daysVideo
Surfshark
This infographic displays a horizontal bar chart comparing data collection across nine different Meta-owned platforms. Each platform is listed with its corresponding icon on the left, and a multi-colored bar chart extends to the right, showing the variety of data types collected. A legend on the right side identifies the specific data categories represented by each color in the bars.
Live · 2 days
Surfshark

How Surfshark makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Surfshark's ads are built from: who is in frame, the words, the structure, the top format and hook.

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Brands like Surfshark

Surfshark by format

Surfshark by hook

Niche