Refreshed Nov 7, 2026

The hooks, angles and offers behind Intercom’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Intercom’s Meta page
250
Median runHow long its ads stay up
9 days
Against App / SoftwareNiche median 59 days
0.2×

The messages Intercom keeps paying for

Same idea, new creatives

  • “Understand every conversation as you scale Fin”

    2 ads
    Intercom ad: “Understand every conversation as you scale Fin”Intercom ad: “Understand every conversation as you scale Fin”

    Running since Jul 2026.

  • “See the full picture of your customer experience”

    2 ads
    Intercom ad: “See the full picture of your customer experience”Intercom ad: “See the full picture of your customer experience”

    Running since Sep 2026.

How Intercom builds them

20 ads

What Intercom's ads are made of, row by row.

Free with an account.

Longest running

All 20

The Intercom ads that ran longest.

Free with an account.

A dark-themed ad featuring a large white headline about financial query accuracy. Below the text, a simulated chat interface shows an AI agent named Fin interacting with a user named Paul. The chat displays a user query about an unrecognized credit card charge and the AI's prompt for security verification.
Ended · 46 days
The ad features a dark, textured background with a large headline about resolving complex queries cost-effectively. To the right, an interactive UI mockup shows a calculator with fields for monthly conversations, employee count, and annual costs. A smaller floating box displays a calculated return on investment and total savings over three years.
Ended · 45 days
The ad features a dark, textured background with a large headline at the top left. Below the headline is a call to action button. On the right side, a light-colored UI panel displays an interactive calculator with fields for monthly conversations, employee count, and annual costs, along with a slider for resolution rate. A smaller, overlapping white box shows the calculated return on investment and total savings over three years.
Ended · 37 days
A dark-themed graphic displays a large headline about an AI agent for enterprise scale. Below the headline, a button invites the viewer to see the product in action. The bottom half of the image shows a complex workflow diagram on the left and a chat interface on the right, demonstrating an automated customer service interaction.
Ended · 26 days
The ad features a dark blue background with a large white headline at the top. Below the headline, a small text link invites the viewer to see the product in action. On the right side, a dark-themed chat interface shows a conversation between an AI agent and a customer regarding a missing package.
Ended · 24 days
This video is a montage of clips from a company event, featuring speakers on stage and shots of attendees in a lounge setting. Text overlays appear throughout the video to introduce speakers and highlight key product announcements. The video concludes with a call to action to watch more on their website.
Ended · 22 daysVideo
A dark blue background with a subtle grid pattern features the brand name Fin and the text Fin.ai in the top right corner. The main headline is centered on the left, and a white button with the text Get the guide is positioned below it. The overall design is clean, professional, and minimalist.
Ended · 18 days
A dark, space-themed background features a large, white, bold headline about resolution rates and costs. Below the headline is a call-to-action link for an ROI calculator. To the right, a white, rounded-corner UI dashboard shows input fields for monthly conversations, employee count, and annual costs, along with a slider for resolution rate. A smaller, overlapping white box displays the calculated return on investment and total savings over three years.
Ended · 17 days
A dark blue graphic with a subtle grid pattern background. The text is white and clean, featuring the brand name in the top left, a small orange square next to the product name in the top right, and a primary headline in the center. A white button with black text is positioned in the lower left corner.
Ended · 10 days
This is a static graphic with a white background covered in faint, light-grey text that looks like a transcript of a customer service chat. Overlaid in the center is bold, black text that presents a statement about AI agents and their ROI. The brand name Fin appears in the bottom left corner.
Ended · 9 days
The CEO of a company speaks directly to the camera against a dark background, explaining how their AI agent handles customer service queries. A chat interface appears on the right side of the screen, demonstrating a real-time interaction where the AI resolves a customer's refund request. The video concludes with a mention of a million-dollar guarantee and a website link.
Ended · 8 daysVideo
The founder of a company stands in front of a black background and speaks directly to the camera about his product. He uses hand gestures to introduce a screen recording of a chat interface that shows the AI agent resolving a customer query. The video concludes with the founder mentioning a guarantee and directing viewers to a website.
Ended · 8 daysVideo
A clean, minimalist graphic on a light peach background featuring a customer testimonial. The quote is centered in large, black sans-serif text, followed by the name and title of the person who provided the quote at the bottom left. The brand logos are placed at the top left corner of the frame.
Live · 7 days
A dark blue gradient background features white text centered on the screen. The brand name Fin is at the top, followed by a headline about calculating savings. At the bottom, a call to action is underlined.
Live · 6 days
The creative features a stack of three identical purple books titled 'The 2026 AI Sentiment Report' centered on a light grey background. Below the books, the text 'How to win end-user trust in AI' is displayed in white on a dark purple background. A 'Get the report' button and the Fin logo are positioned at the bottom right.
Live · 1 day
This ad features a light beige background with a faint, semi-transparent transcript of a customer service chat conversation. The brand logo is in the top left corner. Large, bold black text in the center states the hook, followed by a smaller sub-headline about the product's integration. The overall design is clean, professional, and minimalist.
Live · 1 day
A dark blue graphic with a subtle grid pattern background. The text is white and centered, featuring the brand name at the top, a main headline about understanding conversations, and a button at the bottom left that says Get the guide.
Live · 1 day
A dark blue graphic with a subtle grid pattern background. The brand name Fin is in the top left corner, and the text 'FIN.AI' is in the top right. The main headline is centered on the left side, and a white button with the text 'Get the guide' is positioned below it.
Live · 1 day
A dark-themed digital graphic featuring a grid pattern background. The text 'Understand CX and improve resolution rate' is prominently displayed in the center. A button labeled 'Watch the demo' is positioned in the lower-left area of the frame.
Live · 1 day
This ad features a dark-themed interface showing an AI customer service agent interacting with a user. The main headline is at the top, followed by a sub-headline about the product's capability. The central image displays a chat conversation where the AI resolves a customer's issue regarding a missing package.
Live · 1 day

How Intercom makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Intercom's ads are built from: who is in frame, the words, the structure, the top format and hook.

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