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Refreshed Nov 7, 2026

Semrush ads

The hooks, angles and offers behind Semrush’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Semrush’s Meta page
61
Median runHow long its ads stay up
110 days
Against App / SoftwareNiche median 59 days
1.9×

How Semrush builds them

20 ads

What Semrush's ads are made of, row by row.

Free with an account.

Longest running

All 20

The Semrush ads that ran longest.

Free with an account.

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Hook
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Winning means kept running: brands rarely keep paying for ads that lose.

20 ads

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A four-card carousel using charts and illustrations to explain the instability of AI search visibility. The cards use a clean, white background with bold text, warning icons, and diagrams to show how algorithm changes impact traffic. The final card presents a software toolkit as a solution to monitor and protect visibility.
Ended · 174 days
Semrush
A creator speaks directly to the camera in an office setting, using a greenscreen effect to display search results and diagrams. She explains the shift from traditional user-led search to AI-driven agentic search. The video uses text overlays to highlight key concepts and steps for brands to adapt.
Live · 160 daysVideo
Semrush
This infographic shows a growth curve illustrating how SEO has expanded beyond traditional websites. It lists ten common SEO assumptions on the left, each paired with a modern reality, and maps them to corresponding discovery surfaces like Reddit, LinkedIn, and AI answers on the right. The design uses a clean, light blue background with purple accents and icons for each point.
Live · 156 days
Semrush
A man stands in front of a plain wall, using a green screen to show a software interface behind him. He explains how the tool helps users analyze competitor data and identify content gaps. The video alternates between his face and screen recordings of the software dashboard.
Live · 155 daysVideo
Semrush
The video shows a simulated AI chat interface where a user asks for product recommendations. It then transitions to a Semrush dashboard displaying metrics like AI visibility, site health, and competitor mentions. The ad highlights the importance of being visible in AI-generated search results.
Ended · 148 days
Semrush
Two office workers are having a conversation about AI tools while holding coffee mugs. The video uses a skit format to highlight a common frustration with AI tools in the workplace, with text overlays appearing throughout the conversation. The scene alternates between the two people sitting at their desks in an office setting.
Ended · 135 daysVideo
Semrush
A creator stands outdoors holding a book titled 'How brands win visibility in AI search'. She flips through the pages to show charts and data while speaking to the camera. The video uses text overlays to emphasize the topic and the report's contents.
Live · 121 daysVideo
Semrush
A presenter at a conference interviews attendees, challenging them to identify which brands appear most in AI search results for a cash prize. The video cuts between the presenter, the interviewee, and a screen showing a bar chart of brand performance data. The presenter holds a microphone and cash, and the interviewee answers questions about brand visibility.
Ended · 117 daysVideo
Semrush
A digital billboard stands on a sidewalk against a brick wall, displaying a purple screen with white text. The text reads 'Your brand is invisible. Not for long.' at the center, with brand and event details at the top. The overall composition is clean and bold, using high-contrast colors to draw attention to the message.
Ended · 111 days
Semrush
A man is shown in a dark room, looking through a bookshelf, mimicking a scene from the movie Interstellar. He is communicating with another man who is sitting at a desk in an office, portraying a job interview for a social media manager role. The video uses text overlays to present the premise and the dialogue between the two characters.
Ended · 111 daysVideo
Semrush
A man acts out a humorous comparison between how digital marketers present themselves on LinkedIn versus how they actually behave in real life. The video uses text overlays to label each scenario as the man changes his demeanor and setting. The first scene shows him looking serious and professional, while the second scene shows him acting chaotic and disheveled in an office.
Ended · 109 daysVideo
Semrush
A creator uses a greenscreen effect to show her frustration with generic AI advice for SEO. She then demonstrates a site audit tool on her laptop screen, showing how it identifies specific technical issues and provides step-by-step fixes. The video ends with a call to action to try the tool for free.
Ended · 108 days
Semrush
A light purple background features a bold headline at the top about AI visibility. Below the headline, a 'Try for free' button is centered. At the bottom, a laptop screen displays a chat interface where a user has asked 'Is [Brand] worth it?' and the AI has responded 'I'm not familiar with that brand.'
Ended · 107 days
Semrush
A creator in a park performs a skit where he is asked what he does for a living. He explains his job in social media, and the other person dismisses it as just posting silly TikToks. The creator then lists the complex tasks involved in his role to prove it is a real job.
Ended · 105 daysVideo
Semrush
A creator sits at a desk in a home office, looking at a laptop screen. The video shows a screen recording of a website audit dashboard with various technical errors and warnings. The creator is shown in different shots, including drinking from a mug and walking out of a room, while the text overlay remains on the screen throughout the video.
Live · 9 days
Semrush
A man sits in a studio setting in front of a microphone, speaking directly to the camera about SEO tactics in the age of AI. He presents a list of common SEO practices, labeling each as either dead or still relevant with text overlays. The video concludes with a call to action to try the product for free.
Live · 9 days
Semrush
A creator speaks to the camera about his experience letting AI manage his SEO. He shows screen recordings of his search data and explains how he lost traffic because he did not verify the AI's output. The ad concludes by suggesting that users should check their data with the product.
Live · 9 days
Semrush
A carousel of eight cards, each featuring a pair of hands playing rock-paper-scissors against a solid light purple background. The left hand is always in a 'scissors' position, while the right hand is always in a 'rock' position. Each card presents a humorous contrast between a productive action and a common, less productive workplace habit.
Live · 4 days
Semrush
A split-screen video shows a man reacting to a series of clips of a woman working in an office. The bottom screen shows the woman's day progressing from 4:58 PM to 11:52 PM as she is repeatedly interrupted by a colleague with last-minute tasks. The man provides commentary on the situation, highlighting the frustration of late-day work requests.
Live · 4 daysVideo
Semrush
A creator uses a greenscreen to show a screen recording of ChatGPT's generic SEO advice, then contrasts it with a detailed site audit from Semrush. She explains why the AI advice was ineffective and demonstrates how the Semrush tool provides actionable, step-by-step fixes for her website's technical issues. The ad concludes with a call to action to try the tool for free.
Live · 1 dayVideo
Semrush

How Semrush makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Semrush's ads are built from: who is in frame, the words, the structure, the top format and hook.

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