AdSwipeFile

Refreshed Nov 7, 2026

Hinge ads

The hooks, angles and offers behind Hinge’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
72 days
Against App / SoftwareNiche median 62 days
1.2×

The messages Hinge keeps paying for

Same idea, new creatives

  • “Hinge The dating app designed to be deleted”

    3 ads
    Hinge ad: “Hinge The dating app designed to be deleted”Hinge ad: “Hinge The dating app designed to be deleted”Hinge ad: “Hinge The dating app designed to be deleted”

    Running since Jan 2026.

How Hinge builds them

15 ads

What Hinge's ads are made of, row by row.

Free with an account.

Longest running

All 15

The Hinge ads that ran longest.

Free with an account.

Niche
Format
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Hook
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Status
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Winning means kept running: brands rarely keep paying for ads that lose.

15 ads

Ask your agent about these ads
A couple is captured in a romantic embrace in a sunlit park, surrounded by other people. The brand name and a tagline are printed in white text at the bottom left of the image. The scene conveys a sense of connection and intimacy.
Live · 139 days
Hinge
A selfie-style photo of a young couple smiling and posing outdoors. The man is making a peace sign with his hand while the woman has her arm around his shoulder. At the bottom left, the Hinge logo is displayed next to the brand's tagline.
Ended · 138 days
Hinge
A close-up portrait of a smiling young woman with brown hair and a nose ring, illuminated by warm sunlight. The Hinge logo is positioned on the left, followed by text that addresses the desire to stop using dating apps. The image has a natural, candid feel.
Live · 123 days
Hinge
A couple is captured in a tender, intimate moment, kissing while standing in a sunlit outdoor park setting. They are surrounded by other people, including a man in the background, creating a sense of a busy public space. The brand name and a tagline are printed in white text over the lower portion of the image.
Live · 116 days
Hinge
A young woman talks to the camera about her experience with a dating app. She shows screenshots of her profile, prompts, and photos, explaining how she used the app before deciding to delete it because she met someone. The video ends with her advising viewers not to download the app because it works too well.
Ended · 101 daysVideo
Hinge
A vertical lifestyle image showing a couple kissing in a park, surrounded by other people holding hands in a circle around them. The Hinge logo and the French text stating the app is designed to be deleted are positioned in the lower left area of the frame. The scene is brightly lit with natural sunlight filtering through the trees.
Ended · 100 days
Hinge
A young man talks to the camera about using a dating app in 2026, explaining that it is not a red flag. He shows screenshots of his profile settings and personal interests, then cuts to clips of himself running outdoors. The video ends with him encouraging the viewer to sign up.
Ended · 80 daysVideo
Hinge
A close-up, candid-style photograph shows a woman kissing a man on the cheek. They are both smiling, and the man has his arm around her. At the bottom of the image, the brand name Hinge is printed next to the text, O aplicativo de relacionamentos feito para ser deletado.
Live · 72 days
Hinge
A young woman talks to the camera about her new dating app profile. She uses a greenscreen effect to show her Hinge profile settings and asks for help to improve them. The video ends with her showing her current profile and dating goals.
Ended · 70 daysVideo
Hinge
A split-view image showing a scenic outdoor landscape on the left and a close-up of a textured, dark wooden surface on the right. The left side features a grassy field, a calm body of water with sailboats in the distance, and a person wearing a white helmet partially visible behind a green bush. The right side is a blurred, out-of-focus view of a wooden post with small, light-colored spots or textures.
Ended · 67 days
Hinge
A cinematic video featuring a young couple in Paris, with text overlays exploring the theory of repeated coincidences in love. The video follows their chance encounters and eventual connection, highlighting the app's role in bringing compatible people together. It uses a mix of street scenes and romantic, sunset beach footage to illustrate the narrative.
Ended · 63 daysVideo
Hinge
A person lies on the grass in a park, looking at the camera while holding a small twig. In the background, another person performs a handstand on the grass. White text is overlaid on the video, presenting a challenge to the viewer.
Ended · 27 daysVideo
Hinge
A montage of clips showing two people on a date, including shots of them together in various locations and a screenshot of a text message conversation. The video uses text overlays to narrate the story of their Hinge date. It ends with a shot of one person sitting on a balcony.
Ended · 17 daysVideo
Hinge
A young woman shares a personal story about her mother's advice on finding a partner who makes her laugh. The video features clips of the woman and her partner laughing together, interspersed with screen recordings of their text messages and a job rejection email. The narrative follows her journey from receiving the rejection to feeling understood by her partner.
Live · 8 daysVideo
Hinge
A woman shares her personal story of finding love on Hinge after being content as a single person. The video features a montage of her life, including her plants, her partner, and their shared moments, with text overlays narrating her journey. It concludes with the brand's message about being designed to be deleted.
Live · 8 daysVideo
Hinge

How Hinge makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Hinge's ads are built from: who is in frame, the words, the structure, the top format and hook.

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