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Refreshed Nov 7, 2026

Spotify ads

The hooks, angles and offers behind Spotify’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
278 days
Against App / SoftwareNiche median 60 days
4.6×

The messages Spotify keeps paying for

Same idea, new creatives

  • “GET SPOTIFY FOR FREE”

    2 ads
    Spotify ad: “GET SPOTIFY FOR FREE”Spotify ad: “GET SPOTIFY FOR FREE”

    Running since Nov 2025.

How Spotify builds them

19 ads

What Spotify's ads are made of, row by row.

Free with an account.

Longest running

All 19

The Spotify ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

19 ads

Ask your agent about these ads
A person is captured from the waist down while stepping out of a blue car. The person is wearing a pink sweatshirt, light-wash jeans, white socks, and grey sneakers. The text is centered over the image, and the Spotify logo is positioned at the top center.
Live · 398 days
Spotify
A woman sits in a dimly lit room, eating a slice of pizza while looking at her phone. A search bar overlay appears at the top of the screen with the word 'nigh' typed into it. The scene captures a quiet, relatable moment of someone relaxing at home.
Live · 367 days
Spotify
A hand holds a smartphone displaying the Spotify app against a vibrant, stylized background of people outdoors. The video cycles through various text overlays highlighting app features while the main offer remains static on the phone screen. The overall aesthetic is high-energy, using bold colors and graphic cutouts.
Live · 367 daysVideo
Spotify
A hand holds a smartphone displaying the Spotify app against a vibrant, animated background of a city and a person. The screen cycles through various features of the app, including music playback, playlists, daily mixes, and lyrics. The text 'GET SPOTIFY FOR FREE' remains static on the phone screen throughout the video.
Live · 366 daysVideo
Spotify
A four-card carousel featuring a stylized, colorful illustration of a person with curly hair in various poses against a city skyline. The first and fourth cards show a hand holding a smartphone displaying the app interface. Each card features a bold headline in a dark blue text box and a vibrant, abstract background.
Live · 357 days
Spotify
A four-card carousel featuring a stylized, colorful collage of a person in various poses against a city skyline background. The first and fourth cards show a hand holding a smartphone displaying the text 'GET SPOTIFY FOR FREE'. The second and third cards feature the person in different poses with text overlays highlighting music features like playlists and daily mixes.
Live · 355 days
Spotify
A close-up shot of a person's hand adjusting the volume knob on a car's dashboard radio. The car's infotainment screen is visible, displaying the song title 'One Vibe' by 'TWINS' and the album 'Naturally'. The interior of the vehicle is dark, focusing the viewer's attention on the interaction with the car's audio system.
Live · 346 days
Spotify
A vibrant, abstract digital illustration featuring a deep purple background with a large, textured cyan circle in the center. The Spotify logo is positioned in the middle of the circle. Surrounding the central shape are various colorful, grainy geometric forms including a pink sphere, a yellow rectangle, and a small triangle, all rendered in a stylized, artistic manner.
Live · 278 days
Spotify
A vibrant digital illustration features a stylized person with dark hair wearing large pink headphones, set against a bright blue background. To the left is a small guitar, and to the right is a crescent moon with a face. The text 'GET SPOTIFY FREE' is centered at the top in bold white letters, with the Spotify logo icon placed directly below it.
Live · 278 days
Spotify
A vibrant, abstract graphic design with a deep blue textured background featuring floating geometric shapes in neon yellow, pink, and cyan. In the center, a large cyan oval contains the Spotify logo, the text 'Share music for free', and a button labeled 'Listen on Spotify'. The overall aesthetic is modern, colorful, and minimalist.
Live · 278 days
Spotify
A circular frame shows a young woman with curly hair wearing black headphones and a cream-colored zip-up sweater. She is looking to the side with a gentle smile, appearing relaxed in a bright, indoor setting. The Spotify logo is centered at the top of the pink background, outside the circular image frame.
Live · 278 days
Spotify
A young woman with braided hair sits on a quilt in the back of a pickup truck at dusk, looking off into the distance. The scene is outdoors in a natural setting. Large, bold text is overlaid at the top of the image, and a small Spotify logo is centered above the text.
Live · 278 days
Spotify
A man sits outdoors on a stone ledge, wearing headphones and holding a drink. A bright yellow square graphic is overlaid in the center, featuring a woman with headphones and the text 'Happy Favorites'. A white button-style graphic below the square contains the text 'Spotify पाएँ'.
Live · 271 days
Spotify
An illustration shows a pair of hands holding a smartphone displaying a music app interface. Above the phone, a stylized guitar and musical notes float against a vibrant pink background. The word FREE is printed in white at the top of the image, and the word Indie appears on the screen.
Live · 235 days
Spotify
The creative is a static, branded graphic featuring the Spotify logo centered on a light grey background. The logo consists of the iconic circular icon with three curved lines and the brand name written in a bold, red sans-serif font. There is no other text or imagery present in the frame.
Live · 177 days
Spotify
A famous couple stands in a living room, speaking directly to the camera about their day. A phone screen showing a Spotify playlist interface appears in the foreground, displaying a playlist titled 'thoughtful poetic sunday afternoon'. The video ends with the Spotify logo and the brand's tagline on a black background.
Live · 177 daysVideo
Spotify
A studio portrait of the seven members of BTS wearing formal suits stands above a red circular graphic. Below the image, white text is printed on a piece of tape against a light grey background. The text announces the arrival of a new release and instructs the viewer to listen.
Live · 177 days
Spotify
A famous couple sits on a sofa in a living room, talking to the camera about their music preferences. A phone screen showing the Spotify app interface appears in the foreground, demonstrating how to create a custom playlist. The video ends with the brand logo and a tagline on a black background.
Live · 176 daysVideo
Spotify
The creative displays a stylized, digital music player interface featuring a vibrant, tunnel-like illustration with purple and blue gradients. At the top, the text reads 'A Song You’ll Love' above the Spotify logo. Below the central graphic, the song title 'A Song You’ll Love' is displayed alongside the artist name 'Your Next Favorite Artist', accompanied by standard music playback controls.
Live · 58 days
Spotify

How Spotify makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Spotify's ads are built from: who is in frame, the words, the structure, the top format and hook.

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Brands like Spotify

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