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Refreshed Nov 7, 2026

Netflix ads

The hooks, angles and offers behind Netflix’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Netflix’s Meta page
330
Median runHow long its ads stay up
29 days
Against App / SoftwareNiche median 59 days
0.5×

The messages Netflix keeps paying for

Same idea, new creatives

  • “EAST OF EDEN”

    2 ads
    Netflix ad: “EAST OF EDEN”Netflix ad: “EAST OF EDEN”

    Running since Oct 2026.

  • “Prince of darkness, take this most holy virgin sacrifice,”

    2 ads
    Netflix ad: “Prince of darkness, take this most holy virgin sacrifice,”Netflix ad: “Prince of darkness, take this most holy virgin sacrifice,”

    Running since Nov 2026.

How Netflix builds them

20 ads

What Netflix's ads are made of, row by row.

Free with an account.

Longest running

All 20

The Netflix ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

20 ads

Ask your agent about these ads
A young girl is seen in a dark room, frantically trying to save a plant from a storm outside. Her family members rush in, confused and concerned, as she struggles to reach the window. The scene is tense and dramatic, focusing on the girl's desperate attempt to protect her plant.
Live · 34 daysVideo
Netflix
A comedic skit set in an office where a man is interrupted by his coworker who keeps relaying embarrassing messages from his mother. The messages detail his personal habits, such as not making his bed and leaving dirty socks in his room. The man tries to deny living at home while his coworker continues to tease him.
Live · 34 days
Netflix
This video features a montage of cinematic clips from a period drama, showing characters in historical settings. Text overlays appear throughout the video, building a narrative about the nature of evil. The video concludes with a promotional screen for a streaming service.
Live · 34 days
Netflix
A carousel of nine cards, each featuring a different Netflix series or movie. Every card displays an Emmy Award winner badge at the top, followed by the specific award category and the title of the production. The imagery consists of stills from the respective shows, featuring actors in various settings.
Live · 34 days
Netflix
A family is in a living room during a storm when a young girl runs to the window to save her plant. The family tries to stop her as the window shatters, creating a tense and chaotic scene. The video ends with the father comforting the girl after the danger has passed.
Live · 34 days
Netflix
A dark, cinematic promotional image for a television show. The central figure is a man in a suit, flanked by two mirrored, shadowy figures of himself and two women. The background is a white-to-black gradient with abstract, ink-blot style Rorschach patterns. The title of the show is printed in large, clean white sans-serif capital letters at the bottom, with the brand name in red below it.
Live · 34 days
Netflix
A dramatic, cinematic-style image features a woman's profile against a fiery, sunset-lit landscape with a burning house in the distance. Below the image, the title of the show is displayed in large white letters. Further down, the text states that plans start at a specific monthly price, followed by the brand name and a small disclaimer about limitations.
Live · 34 days
Netflix
This is a static illustration featuring the character BoJack Horseman from the Netflix series. The character is depicted from the chest up, wearing a grey jacket over a blue patterned sweater, sitting in a diner booth. The text 'BOJACK HORSEMAN' is written in a stylized, hand-drawn font in the center of the image, with the Netflix logo positioned at the bottom.
Live · 34 days
Netflix
A cinematic movie poster for East of Eden featuring a close-up profile of a woman with an ornate crown. Below her, a burning house sits in a field with two figures standing nearby. The title of the show is printed in large white letters, followed by pricing information and the brand logo at the bottom.
Live · 33 days
Netflix
This behind-the-scenes video features a director discussing the production design of a film set. He walks through a detailed laboratory set, pointing out specific elements and explaining the creative vision behind them. Text overlays appear throughout the video to highlight key points of his commentary.
Ended · 29 daysVideo
Netflix
A dark-themed Netflix ad featuring a collage of three different movie scenes showing actors with frightened expressions. Large red text on the right side of the image reads 'NEVER BEEN SCARED LIKE THIS'. The top right corner displays the Netflix logo and the starting price for subscription plans.
Live · 29 days
Netflix
A vertical ad for Netflix featuring a collage of three distressed faces from different horror series. The text 'NO WAY OUT' is displayed in large, bold red letters at the top. Below the images, the titles of the shows are listed, followed by a price point for monthly plans at the bottom.
Live · 29 days
Netflix
A vertical red graphic with a distressed texture features the Netflix logo at the top. Below, the text 'MOVIE NIGHT TERRORS' is displayed in a bold, stylized font. The center section contains three horizontal panels showcasing movie titles and imagery, including Scream VI, Five Nights at Freddy's 2, and Alien. At the bottom, the text 'NOW PLAYING' and 'PLANS START AT $8.99/MONTH' are printed, followed by a small disclaimer.
Live · 29 days
Netflix
A collage of six different scenes from various horror shows, each featuring a character with a distressed or intense expression. The text is centered in the middle of the grid, asking if the viewer is ready for a new scare. The Netflix logo is on the left, and pricing information is on the right.
Live · 29 days
Netflix
A fast-paced montage of clips from a show, featuring various characters in different settings like a locker room, a party, and a church. The video uses a recurring graphic overlay of various symbols like angels, crosses, and mushrooms. The text on screen poses questions about a haunted place and religious experiences.
Live · 2 daysVideo
Netflix
This ad features a series of quick, cinematic cuts showing a group of young people in various settings, including a locker room, a party, and a church. The video is overlaid with repeating pink line-art icons that change with each scene, such as angels, crosses, and devils. The dialogue consists of a conversation about a haunted house and a religious experience, building a mysterious and eerie atmosphere.
Live · 2 daysVideo
Netflix
A cinematic trailer for a show featuring a group of girls performing a mock ritual in a greenhouse. The scene cuts between the ritual, a girl lying on the ground, and the girls later sitting in a coffee shop discussing the event. The video ends with a release date for the show.
Live · 2 daysVideo
Netflix
This animated video introduces a character named Lilith, who claims to be Cinderella's evil stepsister. The video uses quick cuts to show various scenes from a film, highlighting action-packed moments like high-speed chases and a troll character. The video ends with a title card and a release date.
Live · 1 dayVideo
Netflix
A cinematic montage of a group of young women performing a ritual in a greenhouse at night. The video features quick cuts of the girls, dark lighting, and text overlays describing their actions and the consequences. It ends with a title card for the show and its release date.
Live · 1 dayVideo
Netflix
This animated video features a series of quick, vibrant clips from a film. It shows various characters, including a king, a girl, and a frog, in a magical, fairy-tale setting. Text overlays appear throughout the video to introduce the story and announce the release date.
Live · 1 dayVideo
Netflix

How Netflix makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Netflix's ads are built from: who is in frame, the words, the structure, the top format and hook.

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