Refreshed Nov 7, 2026

The hooks, angles and offers behind Ooni’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
50 days
Against Consumer GoodsNiche median 45 days
1.1×

How Ooni builds them

20 ads

What Ooni's ads are made of, row by row.

Free with an account.

Longest running

All 20

The Ooni ads that ran longest.

Free with an account.

A man demonstrates using an outdoor pizza oven on a patio. He shows the temperature gauge, ignites the oven, and slides a pizza inside to cook. The video shows the pizza being rotated and removed once cooked, highlighting the oven's ease of use.
Ended · 133 daysVideo
A creator demonstrates how to make a marinated tomato and burrata pizza using a new Ooni pizza oven. The video begins with a close-up of the finished pizza, then transitions to an unboxing of the oven, followed by a step-by-step cooking process. The video ends with the creator slicing and eating the pizza.
Ended · 133 daysVideo
A vertical image shows an outdoor pizza oven with a pizza cooking inside. Above the oven, there is a graphic of five green stars and the word Trustpilot. The oven has a digital temperature display showing 450 degrees, and a wooden pizza peel is positioned in the foreground.
Ended · 133 days
A high-angle, eye-level shot of a stainless steel pizza oven sitting on a black metal stand on a balcony. The background shows a blurred city skyline with tall buildings and trees under a cloudy sky. A wooden pizza peel is resting against the front of the stand.
Ended · 121 days
A close-up shot shows a person's hands preparing a pizza on a wooden board outdoors. The person is placing a ball of fresh mozzarella cheese onto a piece of flatbread that has already been topped with green pesto. The scene is bright and natural, focusing on the tactile process of assembling the meal.
Live · 112 days
A high-angle, eye-level shot of an Ooni pizza oven placed on a metal stand on an outdoor balcony. The oven is centered in the frame, with a wooden pizza peel resting against the front of the stand. The background features a blurred view of trees and city skyscrapers under a cloudy sky.
Ended · 85 days
This ad features a series of high-quality food dishes being prepared in an Ooni pizza oven against a bright yellow background. The video highlights the versatility of the oven by showing it cooking pizza, steaks, and a pan of chicken. Text overlays emphasize the temperature range and the product's capabilities.
Ended · 80 daysVideo
A close-up, side-profile shot of a dark green outdoor pizza oven mounted on a metal stand. The oven is positioned in the foreground against a blurred, out-of-focus background of green trees and foliage. The lighting is soft and natural, highlighting the metallic texture of the oven's legs and the matte finish of its body.
Ended · 72 days
A clean, studio-lit collage featuring three distinct views of a portable pizza oven. The top image shows the oven from a front-facing angle with the interior glowing orange. The bottom left shows a metal pizza peel, and the bottom right shows the oven packed inside a black and grey carrying bag.
Ended · 58 days
A man unboxes a new kitchen mixer in his home kitchen. He assembles the mixer, attaches the dough hook, and plugs it in. He then adds flour and water to the bowl and turns the mixer on to knead the dough. Finally, he removes the finished dough and shows a cooked pizza.
Ended · 50 daysVideo
A person is cooking a steak in a portable pizza oven while sitting on a rocky riverbank. The video shows the person opening the oven door, checking the steak, and then slicing it on a wooden board. The text on the screen uses emojis to describe the scene as a combination of grilling, friends, and enjoyment.
Ended · 50 daysVideo
A creator demonstrates how to make authentic Neapolitan pizza at home using a portable outdoor pizza oven. The video shows the oven being set up, fueled with wood, and used to cook a pizza in 60 seconds. The creator then eats a slice of the finished pizza in a kitchen setting.
Ended · 40 daysVideo
A person prepares a steak sandwich in a portable pizza oven. The video shows the process of seasoning the meat, cooking it in the oven, slicing it, and assembling the sandwich with cheese and greens. The video is set to music and features no spoken words or text overlays.
Ended · 39 daysVideo
A series of cinematic shots show a pizza being cooked in an outdoor oven. The video demonstrates the oven's rotating stone feature as it bakes different pizzas, followed by close-ups of the finished food being sliced and garnished. The setting is a deck at sunset.
Live · 33 daysVideo
A close-up, macro-style photograph showing the texture of raw dough. The image focuses on the uneven, flour-dusted surface of the dough, highlighting its consistency and folds. There is no text or branding visible on the image itself.
Ended · 30 days
A man in a kitchen demonstrates the process of making homemade doughnuts. The video shows him mixing ingredients in a stand mixer, kneading the dough by hand, letting it rise, shaping the dough into balls, frying them in a pan, and coating them in sugar. The video ends with him eating one of the finished doughnuts.
Ended · 29 daysVideo
A studio shot of a black Ooni-branded box containing a set of dough tools. The box has a rectangular cutout showing the tools inside. At the top of the box is the brand logo and the text 'Dough Tool Set'. At the bottom, there is a small icon of a timer followed by the text 'Engineered for efficient dough prep'.
Ended · 27 days
A close-up shot shows a person's hands stretching raw pizza dough on a metal peel. The setting is outdoors on a wooden table, with a pizza oven visible in the blurred background. The person is wearing a watch on their wrist while preparing the dough.
Ended · 19 days
A vertical image shows an Ooni pizza oven outdoors in a forest setting, with a pizza being removed from the oven on a peel. A large, light-colored rectangular box is centered in the upper half of the frame, containing the brand logo and promotional text about a discount. Below the box, smaller text provides additional details about the offer's terms and its expiration date.
Ended · 15 days
A vertical image shows an Ooni pizza oven outdoors with a fire visible inside. A large, light-colored rectangular box is overlaid in the center, containing the promotional text. Below the box, smaller text provides additional details about the sale terms and expiration date.
Ended · 14 days

How Ooni makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Ooni's ads are built from: who is in frame, the words, the structure, the top format and hook.

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