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Rivian ads

The hooks, angles and offers behind Rivian’s Facebook and Instagram ads, filed by format and niche.

Ads
26
Newest ad
November 2026
Main niche
Automotive 26
Top formats
Updated
Nov 1, 2026
Longest run
169 days
Visual formats
Hook tactics
Niche
Format
Hook5 selected
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22 ads

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A man and a woman stand next to a blue Rivian SUV with its rear hatch open, overlooking a vast, scenic landscape with a river and mountains. The woman is gesturing with her hand as she speaks to the man, who is looking towards her. The sky is clear and the lighting suggests it is either early morning or late afternoon. The image is overlaid with text that introduces the Rivian Assistant as an AI-powered feature that offers a new way to interact with the vehicle.
Ran 169 days
Rivian
A white Rivian R1S SUV is shown driving on a winding road through a grassy, hilly landscape. The text "RIVIAN" is displayed prominently at the top, followed by "Explore R1S" and details about its seating capacity, range, and electric power. Below the vehicle, smaller text provides EPA-estimated range information and factors that can affect it.
Ran 159 days
Rivian
A white Rivian electric SUV is parked inside a modern showroom with its rear hatch open. A bicycle is mounted on the roof rack. Several people are interacting around the vehicle, with one person loading items into the back and others standing nearby. The Rivian logo is visible on the car and the brand name "RIVIAN" is displayed prominently at the top of the image, accompanied by the text "Stop by, we're in the neighborhood."
Ran 93 days
Rivian
A white Rivian R1S electric SUV drives down a tree-lined road on a sunny day. The text "RIVIAN" is displayed prominently at the top of the image. Below it, the text reads "Get a trade-in quote. Super fast." The driver is visible behind the wheel, wearing sunglasses and smiling. The overall impression is one of modern, efficient transportation and a streamlined process for valuing a current vehicle.
Ran 93 days
Rivian
A dark green Rivian SUV is parked on a rocky, wooded incline overlooking a lake. The vehicle is shown from a rear three-quarter angle, with snow dusting the ground and pine trees. The rear light bar is illuminated, and the "RIVIAN" text is visible. The license plate reads "3778 CV". The bottom half of the image is a dark, reflective surface showing the ground and some scattered snow.
Ran 89 days
Rivian
A light-colored Rivian electric SUV is parked on a gravel driveway under dappled sunlight filtering through trees. The vehicle is shown from a front-three-quarter angle, highlighting its distinctive headlights and modern design. Lush green trees and foliage surround the car, creating a serene, natural setting. The ad copy overlays the image, inviting viewers to explore the interior, technology, and test drive the SUV.
Ran 81 days
Rivian
A man in glasses and a varsity jacket is getting into a car. White text overlaid on the image reads "Come explore Rivian.". The scene is set outdoors with blurred trees and lights in the background, suggesting an urban environment. The overall impression is an invitation to experience the Rivian vehicle.
Ran 81 days
Rivian
The image shows the interior of a Rivian R1S electric SUV, focusing on the light grey leather second-row seats. The seats have a perforated texture with a distinctive pattern and a dark stripe down the center. The headrests also feature the Rivian logo. The overall impression is one of spaciousness and comfort, suggesting the vehicle is well-suited for family trips and adventures. The text overlay highlights the vehicle's seating capacity and range, emphasizing its readiness for various journeys.
Ran 81 days
Rivian
The interior of a Rivian electric vehicle is shown, focusing on the front seats and the panoramic glass roof. The seats are light-colored leather with perforated detailing and contrast stitching. The Rivian logo is visible on a metallic accent piece behind the headrest. Text overlays the image with the words "Hop in. Let's go." The overall impression is one of comfort, luxury, and the invitation to embark on a journey.
Ran 81 days
Rivian
The creative shows the interior of a Rivian electric vehicle, focusing on the dashboard and steering wheel. The text "RIVIAN" is displayed prominently at the top, followed by "Experience Universal Hands-Free". Below the image of the car interior, the text "Book a drive today." is shown. The bottom of the creative contains disclaimers about the driver assistance features.
Ran 81 days
Rivian
A dark grey Rivian R1S electric SUV drives across a bridge. The camera is positioned low, focusing on the front of the vehicle as it moves forward. Trees and a metal bridge structure are visible in the background, blurred due to motion. The text "Premium second-row captain's chairs, now available on the new Rivian R1S." is overlaid on the bottom right of the image.
Ran 79 days
Rivian
The creative shows the rear wheel and lower body of a dark-colored Rivian electric SUV driving on a road. The word "RIVIAN" is overlaid in large white sans-serif font across the side of the vehicle. The image has a slightly blurred, motion-effect quality, with hexagonal light flares visible on the left side. The overall impression is a sleek, modern vehicle in motion.
Ran 74 days
Rivian
The image shows the interior of a car, focusing on the headrest and seat of the driver's side. The text "Forest Edge Package" is overlaid in large white font on the headrest. Below this, smaller white text reads "Get behind the wheel." The Rivian logo is visible on a metallic plate on the seat. The overall aesthetic suggests luxury and adventure, with the car's interior hinting at an outdoor setting visible through the window.
Ran 56 days
Rivian
The Rivian logo is displayed at the top of a white screen. Below it, the text "Thinking about going electric?" is presented in bold black font. To the left of the text, a green rectangle with a white lightning bolt symbol is shown, followed by a light grey bar that resembles a charging indicator. The creative is text-only, with the question serving as the hook.
Ran 56 days
Rivian
The image shows the front quarter panel and wheel of a light-colored Rivian electric SUV parked on a gravel surface. In the background, a picnic table and a grill are visible in a wooded area, suggesting a campsite. The text overlay invites the viewer to drive the SUV and test its features.
Ran 56 days
Rivian
A white Rivian R2 electric SUV is parked on a dirt driveway in front of a modern house. A person stands leaning against the car, looking up at the sky. The Rivian logo is visible at the top of the image, with the text "R2 is here" and "Discover it today" overlaid in white sans-serif font.
Ran 45 days
Rivian
A Rivian electric SUV is parked at a charging station in a desert landscape. Two people and a dog are walking towards the car, with one person plugging in the charger. The text overlay reads "RIVIAN" at the top, followed by "The perfect time to go electric" and "Explore our limited-time offers". The ad promotes lease and APR offers, along with complimentary charging.
Ran 43 days
Rivian
A dark grey Rivian SUV drives on a dirt road through a grassy, hilly landscape under a cloudy sky. The text "RIVIAN" is displayed at the top of the image, followed by the headline "The perfect time to go electric." Below that, smaller text reads "Explore our limited-time offers." The vehicle is the primary focus, with two people visible inside the cabin.
Ran 43 days
Rivian
The creative shows a vast, empty desert landscape with a pale blue sky. White text is overlaid on the sky, asking "Thinking about going electric?". The image conveys a sense of open space and possibility, aligning with the theme of electric vehicles and exploration. The text directly addresses the viewer with a question, prompting consideration of electric vehicle options.
Ran 42 days
Rivian
The creative features a wide, dusty, and barren landscape under a pale blue sky. White text is overlaid on the upper portion of the image, asking "Thinking about going electric?". The scene evokes a sense of open space and perhaps the range or freedom associated with electric vehicles. The overall impression is one of a question posed to the viewer, inviting them to consider a transition to electric mobility.
Ran 41 days
Rivian

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