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RMS Beauty ads

The hooks, angles and offers behind RMS Beauty’s Facebook and Instagram ads, filed by format and niche.

Ads: 20
Newest ad: October 2026
Main niche: Beauty / Personal Care 20
Top formats: Product Demo12
Lifestyle Integration7
Benefit-Driven5
Updated: Oct 31, 2026

Longest run: 211 days
Visual formats: Product Image12
Lifestyle Image5
Text Overlay5
Hook tactics: Explainer5
Offer only5
Bold claim2

Niche

Format1

Hook1

SortLongest running

2 ads

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The creative showcases a collection of RMS Beauty products displayed on glass shelves. The top shelf features various makeup items like lip glosses, blushes, and serums, along with a watch. The middle shelf displays more products, including lipsticks, a perfume bottle, and creams. The bottom shelf holds more makeup items, brushes, and jewelry. White text overlays the image, announcing "THE CRYSTAL SLIPPER COLLECTION" and the main headline: "This Shade Sold Out Twice, So We Brought It Back In Four New Ways."

Ran 211 days

Ran 138 days

A clean, white background showcases an open RMS Beauty makeup palette. The palette is white and contains four square pans of makeup: a shimmering champagne, a coral blush, a muted rose blush, and a bright red lip color. The inside of the lid, which acts as a mirror, reflects four additional shades of makeup in horizontal strips: a light peach, a muted rose, a pale nude, and a bright red. The text "When performance meets skin-first beauty. See why these RMS Beauty favorites have earned a permanent place in everyday routines." is overlaid on the image.

Ran 116 days

A woman with blonde hair and blue eyes is looking into the camera, pointing to her eye. She is wearing a white tank top and has makeup on. Text overlays the image, stating "I'm on my way... but not until I apply my favorite Eyelights shade." The lighting suggests it is daytime, possibly in a car.

Ran 111 days

A young woman with blonde hair and makeup is shown in a close-up shot, holding a small silver tube of product in her hands. Her nails are long and painted a light pink with silver star designs. The text overlay reads: "The eyeshadow for people who want less fuss 🤍 Clean beauty shouldn’t compromise performance, and Eyelights Cream Eyeshadow proves it. This award-winning cream formula glides on effortlessly, blending seamlessly for luminous, multidimensional color that lasts. Lightweight and crease-resistant, it builds beautifully from a sheer flush of color to a more defined look—all with just your fingertips. One swipe is all it takes for eyes that look naturally radiant. Featuring: Eyelights Cream Eyeshadow in Supernova."

Ran 109 days

A close-up shot of an older woman with grey hair applying makeup to her under-eye area with her finger and a brush. She is wearing a light grey top. The text overlay introduces the "Revitalize Hydra Concealer" as a new way to conceal, correct, and brighten, highlighting its skincare benefits and professional finish.

Ran 95 days

A woman with gray hair and glasses holds up a small, white makeup palette with four square pans of product. The palette is open, revealing shades of pink, brown, and iridescent white. The woman's lips are painted red, and she is looking directly at the camera. Text overlays the image, introducing the product as a glow palette that brings skin to life and highlighting its customizable glow and blendable formula.

Ran 89 days

A clean, bright studio shot displays a grid of 12 individual eyeshadow pots, each with a swirled, shimmery texture. The pots are arranged in three rows of four. Above the product grid, large, elegant serif text reads "Silky, Light-Reflective Colors That Glide on With Zero Fallout." Below this, smaller text states "Four Palettes, Perfectly in Harmony." The top of the image features a banner stating "BACK IN STOCK! REDIMENSION HYDRA EYES QUARTET."

Ran 89 days

A grid of 16 eyeshadow palettes is displayed against a white background. The palettes are arranged in four rows and four columns, with each palette featuring a swirling embossed pattern. The text "BACK IN STOCK! REDIMENSION HYDRA EYES QUARTET" is prominently displayed at the top, followed by "Silky, Light-Reflective Colors That Glide On With Zero Fallout" and "Four Palettes, Perfectly in Harmony." The overall presentation highlights the product's aesthetic and key features.

Ran 87 days

A woman with blonde hair pulled back is smiling and looking directly at the camera. She is wearing a white puff-sleeved blouse. In the foreground, a portion of a cream-colored canvas tote bag with burgundy straps is visible. Text overlaid on the image reads "Free Weekender Travel Tote On All Orders $125+".

Ran 79 days

A woman is sitting on red steps with a large canvas tote bag in front of her. The tote bag has red handles and text printed on it that says "On My Way" and "To Break the Rules." The text "Free Weekender Travel Tote on all orders $125+" is overlaid on the image. Two glasses filled with ice and water are on the steps next to the bag.

Ran 79 days

Ran 62 days

A close-up shot of a young woman with blonde-streaked brown hair and freckles, applying eyebrow powder with a brush. Her makeup is natural and radiant. The text overlay explains that the product is easy to use and provides natural-looking brows, highlighting its organic ingredients and performance.

Ran 59 days

An older woman with grey hair is applying blush to her cheek with a brush. On-screen text reads "Over 40? Stop putting your blush here". The woman is looking directly at the camera with a surprised expression. The background is a softly lit room with vertical blinds and a framed picture on the wall.

Ran 45 days

A close-up shot of an older woman with short, gray hair, looking to the side. She is wearing a black top. Overlayed on the image is white text that reads "Free Weekender Travel Tote When You Spend $125". The woman appears to be a model, and the image is styled as a lifestyle shot with text highlighting a promotional offer.

Ran 44 days

A marble tray holds an assortment of RMS Beauty makeup products, including two tall white bottles, several lipsticks and lip glosses in shades of red and pink, and a small white compact. On-screen text reads "RMS Secret Stash (Up to 75% off)". The lighting is soft and natural, creating a clean and elegant aesthetic.

Ran 42 days

An older woman with grey hair and glasses is holding a white box of RMS Beauty products. Text overlaid on the image reads "Best of RMS Collection - 37% Off". The box displays images of four different makeup products, including what appears to be a bronzer, blush, and highlighter. The woman is looking down at the box with her eyes closed and a slight smile. The overall impression is a promotional advertisement for a makeup collection with a discount.

Ran 29 days

A close-up, head-on shot of a woman's face with prominent dark circles under her eyes. She is wearing a light teal zip-up jacket and a delicate gold necklace. The text overlay introduces the "ReFresh Eye Brightener Broad Spectrum SPF 30" and describes its benefits, such as brightening and depuffing. The creative focuses on showcasing the product's purpose by highlighting the under-eye concerns it aims to address.

Ran 20 days

A close-up shot of a woman with blonde hair and green eyes, wearing a light green tank top. She has a natural makeup look with glossy lips and a subtle blush. On-screen text reads: "@eglegil applies our Eyelights Cream Eyeshadow in Crystal Slipper — a sunkissed pink-buff with a soft golden glow ✨ Her go-to for that romantic, effortless look. Long-wearing, creaseproof, and enriched with Organic Green Tea + Peptide Quinoa Extract to smooth, firm, and nourish lids. Clean beauty that performs."

Ran 17 days

Ran 12 days

Beauty / Personal Care20