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Ad Swipe File

ROKASports / Outdoor

ROKA ads: 23 winning Facebook and Instagram ads

Every ROKA ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 6 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
44
Median run
6 days
Against Sports / Outdoor’s 16-day median
0.4×
In the library: 12 statics, 2 carousels, 9 videos
23 ads
Ask Claude about ROKA (opens Claude in a new tab)Meta Ad Library page of ROKA (opens in a new tab)

Longest run

Longest run: 6 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

ROKA ads, longest running first

Filters and sort open with the 7-day trial

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Winning means kept running: brands rarely keep paying for ads that lose.

23 ads

A close-up, angled studio shot of a pair of translucent grey sunglasses against a solid black background. Large, white, stacked sans-serif text announces the sale event, with a smaller, bright yellow line at the bottom detailing the discount and the deadline.
Live6 days
ROKA
This video showcases a variety of sunglasses against a plain black background. The sunglasses cycle rapidly, highlighting different styles and lens colors. Text overlays announce a Black Friday sale with a discount offer.
Live6 days
ROKA
A dark, high-contrast image features a pair of tortoise-shell sunglasses with amber-tinted lenses floating against a black background. Large, bold white text stacked vertically reads 'BLK FRI DAY' in the lower-left quadrant. A bright yellow line of text at the bottom specifies the discount and the sale duration.
Live6 days
ROKA
This ad features a static graphic with a black background on top and a black-and-white landscape photo on the bottom. The text 'BLK FRI DAY' is displayed in large, bold white letters, with a small arrow pointing down. A ticker at the top repeats the offer of up to 40% off sitewide.
Live6 days
ROKA
This video features a split-screen layout with a static top half and a dynamic bottom half. The top half displays a Black Friday sale announcement with brand text, while the bottom half cycles through black-and-white clips of athletes running and wearing the brand's sunglasses. The creative uses a clean, minimalist design to highlight the promotional offer.
Live6 days
ROKA
A black and white portrait of a man wearing orange-tinted glasses is positioned in the lower right corner. The upper portion of the image features bold, white text announcing a Black Friday sale, with a smaller date range and a downward-pointing arrow. The overall aesthetic is clean, modern, and high-contrast.
Live6 days
ROKA
This video features a split-screen layout with a black header containing promotional text and a bottom section displaying black-and-white footage of outdoor activities. The footage cycles through shots of a person wearing protective gear in a plane, a hiker in a mountainous landscape, and a person exiting a small aircraft. The top section remains static throughout, highlighting the sale event and discount.
Live6 days
ROKA
A black and white video montage shows people wearing glasses while hiking and outdoors. A dark header at the top contains the text 'UP TO 40% OFF SITEWIDE' and 'NOW - 12.01'. The word 'BLK FRI DAY' is printed in large white letters on the left side of the screen.
Live6 days
ROKA
A high-contrast studio shot of clear-framed eyeglasses floating against a solid black background. Large, bold white text stacked vertically reads 'BLK FRI DAY' below the glasses. A smaller, bright green line of text at the bottom specifies the discount and the duration of the sale.
Live6 days
ROKA
A high-contrast, dark-themed studio shot features a pair of black protective sunglasses angled in the upper portion of the frame. Below the product, bold white text announces the sale event, followed by a smaller, bright yellow line detailing the discount and the deadline. The overall aesthetic is sleek, minimalist, and premium.
Live6 days
ROKA
A close-up, high-contrast studio shot of a pair of black sunglasses with bright blue reflective lenses, angled against a solid black background. The brand logo is positioned above large, stacked white text that reads 'BLK FRI DAY'. A smaller line of text at the bottom in yellow provides the offer details.
Live6 days
ROKA
A high-contrast studio shot of a pair of dark-rimmed sunglasses angled against a solid black background. Large, bold white text stacked vertically spells out the event name. A smaller line of yellow text at the bottom specifies the discount and the duration of the sale.
Live6 days
ROKA
A close-up, high-contrast studio shot of white performance sunglasses with blue lenses against a black background. The text 'BLK FRI DAY' is stacked in large white letters on the left side. A smaller line at the bottom provides the offer details.
Live6 days
ROKA
This video features a split-screen layout with a static top half and a dynamic bottom half. The top half displays a promotional offer for a Black Friday sale, while the bottom half cycles through black-and-white cinematic shots of an athlete wearing sunglasses in outdoor, adventurous settings. The creative uses a bold, minimalist design to highlight the sale while showcasing the product in action.
Live6 days
ROKA
This video ad features a black background with bold white text announcing a Black Friday sale. Below the text, a series of black-and-white action shots show people engaged in outdoor activities like fishing, hiking, and cycling. The creative uses a clean, minimalist design to highlight the promotional offer and the brand name.
Live6 days
ROKA
A black and white close-up photo of a cyclist wearing a helmet and performance sunglasses is positioned at the bottom of the frame. The top half is a solid black background featuring bold white text announcing a Black Friday sale. A yellow line of text at the top specifies the discount, and a small white arrow points down toward the product.
Live6 days
ROKA
The video features a night-time landscape with a glowing tent under a starry sky. Text overlays appear on the screen to announce a Black Friday sale, with the brand name at the top and the offer details below. The scene is static, focusing on the atmosphere of the outdoors.
Live6 days
ROKA
A minimalist black background features large, white, sans-serif text spelling out 'BLK FRI DAY' in a stacked layout. A bright yellow horizontal bar above the text highlights a discount offer. Below the main text, a smaller line emphasizes a risk-free guarantee, accompanied by a white arrow pointing to the right.
Live6 days
ROKA
A black and white photograph shows three cyclists riding on a dirt path through a dense pine forest under a cloudy sky. Large, bold, black text is overlaid on the upper portion of the image, announcing the event. A smaller line of text with an arrow points to the sale, positioned in the lower middle area.
Live6 days
ROKA
This video features a split-screen layout with a static black top panel containing promotional text and a bottom panel displaying a montage of black-and-white lifestyle footage. The footage shows people engaged in outdoor activities like hiking and rafting while wearing protective eyewear. The top panel clearly states the Black Friday offer and the dates.
Live6 days
ROKA

Offer-First Banner, on 19 of its 23 ads

Counted over its 23 filed ads

Visual formats

Hooks it opens on

How ROKA makes its ads

What its ads are built from, by type, counted over the ads we have read.

What ROKA's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How ROKA advertises on Facebook and Instagram

The library holds 23 ads from ROKA in Sports / Outdoor, and 44 running on its Meta pages now. Its most common visual formats are Offer-First Banner (19 ads), Studio Shot (8) and Cinematic B-Roll (7). Its ads most often open on a Offer only (22 ads) hook. Its ads stay up a median 6 days, 0.4× the Sports / Outdoor median of 16 days.

Brands like ROKA

Other Sports / Outdoor brands filed in the library.

All Sports / Outdoor ads

Ask Claude about ROKA

Claude or ChatGPT searches its 23 ads here, reads them and answers with real creatives, each with how long it ran.

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