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Thule ads: 20 winning Facebook and Instagram ads

Every Thule ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 262 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
54
Median run
20 days
Against Sports / Outdoor’s 15-day median
1.3×
In the library: 20 statics
20 ads

Longest run

Longest run: 262 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Thule ads, longest running first

Filters and sort open with the 7-day trial

Format, asks you to sign in
Status, asks you to sign in
Type, asks you to sign in
SortLongest running, asks you to sign in

Winning means kept running: brands rarely keep paying for ads that lose.

20 ads

A studio-shot image of a black Thule locking mechanism against a plain white background. The product is shown from a slightly elevated angle, highlighting its mounting holes and the integrated key lock at the bottom right.
Live262 days
Thule
A studio-shot image of a grey SUV parked against a plain white background. Attached to the roof rack of the vehicle is a large, dark grey mesh awning tent that extends out to the side, creating a sheltered outdoor space. The image focuses entirely on the product setup without any people or additional props.
Live248 days
Thule
A studio-lit product shot of a black and silver bicycle rack against a plain white background. The rack features a flat top platform with slots and a mounting system with adjustable straps at the base. The brand name is embossed on the plastic components of the rack.
Live86 days
Thule
A studio-shot image of a beige and black child bike trailer on a plain white background. The trailer is shown from a side angle, highlighting its wheels, mesh canopy, and the tow bar extending from the front. There is no text on the image.
Live21 days
Thule
A studio shot featuring two men standing next to a bicycle attached to a specialized gear trailer. The trailer is heavily loaded with various sports equipment, including a large board and a duffel bag. The background is a plain concrete wall, emphasizing the product's utility for transporting bulky gear.
Live21 days
Thule
A woman stands in a studio against a plain grey wall, posing next to a bicycle that is attached to a cargo trailer. The trailer is loaded with crates of groceries, including fruit, bread, and milk. The image is a clean, studio-lit shot showing the product in use for carrying heavy items.
Live21 days
Thule
A studio-shot of a white child's bicycle seat against a plain white background. The seat features black safety straps and adjustable footrests, shown from a three-quarter angle to highlight its design and structure.
Live21 days
Thule
A studio-lit product shot of a black and silver bicycle rack against a plain white background. The rack features a flat top platform with slots and a sturdy mounting frame with adjustable straps for attachment. The brand name is subtly embossed on the plastic components of the rack.
Live21 days
Thule
A studio-shot image of a dark blue and black multi-sport child trailer against a plain white background. The trailer is angled to show its side profile, large wheels, and the tow bar extending to the left. There is no text on the image.
Live21 days
Thule
A studio-shot image of a dark grey multi-sport child trailer on a plain white background. The trailer is shown from a three-quarter angle, highlighting its mesh front, large wheels, and the tow bar extending to the left. The brand name is visible on the frame of the trailer.
Live21 days
Thule
A studio-lit product shot of a beige and black child bike trailer against a plain white background. The trailer is shown from a three-quarter angle, highlighting its wheels, mesh canopy, and attachment arm. No text or other elements are present in the image.
Live19 days
Thule
A studio-shot image of a khaki-colored backpack standing upright against a plain white background. The backpack is shown from a three-quarter angle, highlighting its design, zippers, and shoulder straps. The brand name is printed in small black letters on the side of the bag.
Live19 days
Thule
A studio-lit, high-resolution product shot of a tan-colored rolling suitcase. The suitcase is standing upright on a plain white background with its handle extended. The brand name is printed in black on the side of the luggage.
Live19 days
Thule
A studio-lit product shot of a black waist bag against a plain white background. The bag is positioned horizontally, showing its main compartment and strap attachment points. The brand name is subtly embossed on a small fabric patch on the front of the bag.
Live19 days
Thule
A studio-shot image of a white and grey child's bicycle seat against a plain white background. The seat features a harness system, armrests, and a mounting bracket with footrests extending from the base.
Live19 days
Thule
A man in casual outdoor clothing sits on a mountain bike in a studio setting with a grey concrete wall background. He is towing a red kayak loaded onto a specialized two-wheeled trailer attached to the rear of his bike. The image clearly demonstrates the utility of the trailer for transporting large recreational equipment.
Live19 days
Thule
A studio-shot image of a tan-colored waist bag positioned against a plain white background. The bag is shown from a side-angle, highlighting its textured fabric, black zipper details, and adjustable strap. No text or other elements are present in the frame.
Live19 days
Thule
A studio-shot image of a blue waist pack centered against a plain white background. The bag is shown from a three-quarter angle, highlighting its fabric texture, zippers, and strap design. No text or other elements are present in the frame.
Live19 days
Thule
A studio-shot image of a tan-colored duffel bag centered against a plain white background. The bag is shown from a side angle, highlighting its handles, zipper compartments, and structured design. The brand name is printed in small black letters on the front of the bag.
Live19 days
Thule
A studio-lit product shot of a black plastic bike rack frame against a plain white background. The frame features two parallel silver horizontal bars and a small blue brand tag on the lower section. The image is clean and focuses entirely on the product's structure.
Live19 days
Thule

Studio Shot, on 20 of its 20 ads

Counted over its 20 filed ads

Visual formats

How Thule makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Thule's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Thule advertises on Facebook and Instagram

The library holds 20 ads from Thule in Sports / Outdoor, and 54 running on its Meta pages now. Its most common visual formats are Studio Shot (20 ads) and Product Image (15). Its ads stay up a median 20 days, 1.3× the Sports / Outdoor median of 15 days.

Ask Claude about Thule

Claude or ChatGPT searches its 20 ads here, reads them and answers with real creatives, each with how long it ran.

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Nothing charged before day 8