AdSwipeFile

Refreshed Nov 12, 2026

REI ads

The hooks, angles and offers behind REI’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn REI’s Meta page
1,631
Median runHow long its ads stay up
43 days
Against Sports / OutdoorNiche median 26 days
1.7×

The messages REI keeps paying for

Same idea, new creatives

  • “Peak gifting with REI Co-op”

    2 ads
    REI ad: “Peak gifting with REI Co-op”REI ad: “Peak gifting with REI Co-op”

    Running since Oct 2026.

How REI builds them

32 ads

What REI's ads are made of, row by row.

Free with an account.

Longest running

All 32

The REI ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

32 ads

Ask your agent about these ads
A dark green background features white text detailing the removal of protections for millions of acres of public land. Below this, a call to action in light green text urges the viewer to contact Congress. A bright yellow bar at the bottom contains the text 'ADD YOUR NAME' as a clear button.
Active · 107 days
REI
A studio-lit, high-resolution product shot of a grey metal carabiner on a plain white background. The carabiner is shown in its entirety, featuring a screw-lock gate mechanism and various technical markings etched into the frame. No other objects or people are present in the frame.
Active · 66 days
REI
Two people in a store discuss gift ideas for a hiker who already has everything. One person suggests a specific post-hike shoe, and the scene cuts to a man sitting in the back of his car, happily putting on the shoes. The video uses text overlays to highlight the gift idea and the brand's expertise.
Active · 43 daysVideo
REI
A group of three friends sits around a small table in a forest setting, playing cards near a tent. The video is framed with a decorative, patterned border on the left side and features animated star-like graphics. Text appears on screen to introduce the brand's gift selection.
Active · 43 daysVideo
REI
A man wearing a beanie and sunglasses takes a photo with a small camera while sitting outdoors with a backpack. A vertical decorative strip on the left features stylized nature icons in various colors. Large, light-colored text is overlaid on the lower portion of the image.
Active · 43 days
REI
A customer in a store asks an employee for a gift recommendation for her brother who is a runner. The employee suggests a running vest, and the video cuts to a runner wearing it on a trail. The ad concludes with the customer purchasing the vest in the store, with text overlays appearing throughout.
Active · 43 daysVideo
REI
A woman in outdoor gear balances on a log in a forest setting. The video features a vertical border on the left side with various nature-themed icons and patterns. Text appears on the screen, and the brand logo is visible in the bottom right corner.
Active · 43 daysVideo
REI
A woman in outdoor gear balances on a large log in a rocky, natural setting. The video features a decorative, illustrated border at the bottom with nature-themed icons. Text appears on the screen, positioning the brand's products as ideal gifts for outdoor enthusiasts.
Active · 43 daysVideo
REI
A store employee helps a customer find a gift for her hiker wife. The video cuts between the store and a woman hiking in the mountains wearing a fitness tracker. The employee explains the tracker's features, and the customer decides to buy one for herself as well.
Active · 43 daysVideo
REI
A store employee walks through an outdoor retail shop, showcasing various gift items to the camera. He holds up a pair of clogs, a beanie, and a small digital camera, briefly describing each one as a trendy gift option. The video features quick cuts between the employee talking and close-up shots of the products.
Active · 43 daysVideo
REI
A group of three friends sits in a forest clearing, playing cards on a small folding table while camping. The video features a vertical decorative border on the left side with various nature-themed icons. Text appears at the bottom of the screen, and the brand logo is displayed in the bottom right corner.
Active · 43 daysVideo
REI
A man in a store and then by a fireplace presents three products for people who are always cold. He walks through a clothing rack, then stands in front of a fireplace to demonstrate a jacket, a drink mitt, and a heated chair. Text appears on screen to name each product as he shows it.
Active · 43 daysVideo
REI
This carousel ad features five lifestyle images of people enjoying outdoor activities like camping and hiking. Each card includes a consistent, stylized text overlay at the bottom that reads 'The best gifts out there' in a decorative font. The images showcase various outdoor gear, including beanies, fleece jackets, and camping chairs, with festive graphic elements like snowflakes and stars overlaid on the photos.
Active · 43 days
REI
A group of three friends sit in camping chairs in a forest, playing cards on a small folding table. The scene is peaceful and outdoorsy, with a tent visible in the background. The text 'The best gifts out there' appears on the screen in a stylized font, accompanied by decorative graphic elements at the top and a patterned border at the bottom.
Active · 43 daysVideo
REI
A store employee presents a curated list of gift ideas for coffee enthusiasts. He holds up each item, including a travel mug, a bag of coffee beans, and a bottle of peppermint syrup, while text overlays identify each product. The video is shot in a retail store setting.
Active · 43 daysVideo
REI
This carousel ad features a series of studio-shot product groupings organized by activity type. Each card displays a collection of outdoor gear, such as hiking boots, camping equipment, running apparel, and kids' bicycles, arranged on a neutral background with festive graphic accents. The first card shows hands setting up a small tent with fairy lights, while subsequent cards highlight curated gift selections for specific outdoor enthusiasts.
Active · 43 days
REI
A store employee presents a series of small, giftable items, each paired with its price point. He holds up a beanie, a miniature tent, and a small water bottle, each shown in a quick, lighthearted sequence. The video ends with a playful interaction where another person takes one of the items from him.
Active · 43 daysVideo
REI
A woman in an outdoor setting presents three gift ideas from REI. She speaks to the camera while showcasing each product, including pants, a large duffel bag, and a fleece pullover. The video uses a listicle format to highlight the features of each item.
Active · 42 daysVideo
REI
Two women stand in an outdoor store, discussing a gift for a hiker who already has everything. One woman suggests a specific post-hike shoe, and the scene shifts to a man sitting by his car, happily putting on the shoes after a hike. The ad features text overlays throughout to guide the viewer through the gift-giving solution.
Active · 12 daysVideo
REI
A close-up shot shows a hand stacking one textured, patterned cup on top of another identical cup outdoors. The scene is softly lit with a blurred background suggesting a picnic or outdoor gathering. Text at the bottom identifies the product name and brand.
Active · 4 days
REI

How REI makes its ads

What its ads are built from, by type, counted over the ads we have read.

What REI's ads are built from: who is in frame, the words, the structure, the top format and hook.

Card needed, $0 today. Cancel within 7 days, pay nothing.

How REI advertises on Facebook and Instagram

The library holds 32 ads from REI in Sports / Outdoor, and 1,631 running on its Meta pages now. Its most common visual formats are Product Image (9 ads), Studio Shot (8) and Lifestyle Image (6). Its ads most often open on Aspirational (4 ads), Question (4) and Bold claim (3) hooks. Its ads stay up a median 43 days, 1.7× the Sports / Outdoor median of 26 days.

Brands like REI

REI by format

REI by hook

Niche