Refreshed Nov 12, 2026

The hooks, angles and offers behind RTIC Outdoors’ Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn RTIC Outdoors’s Meta page
417
Median runHow long its ads stay up
29 days
Against Sports / OutdoorNiche median 26 days
1.1×

The messages RTIC Outdoors keeps paying for

Same idea, new creatives

  • “COOL GIFTS UNDER $50”

    2 ads

    Running since Nov 2026.

  • “FREE GIFTS”

    2 ads

    Running since Nov 2026.

How RTIC Outdoors builds them

45 ads

What RTIC Outdoors's ads are made of, row by row.

Free with an account.

Longest running

All 45

The RTIC Outdoors ads that ran longest.

Free with an account.

A studio-shot image of an olive-green wheeled cooler centered against a matching solid olive background. Large, bold, light-colored text is overlaid at the top, announcing the product launch. The cooler features a rugged design with visible wheels and a handle, presented as a new product release.
Active · 338 days
The ad shows three wheeled coolers in different colors—blue, tan, and white—arranged against a solid dark blue background. Each cooler has an extended handle, indicating its portability. Large, bold white and grey text at the top introduces the product as a new, durable wheeled cooler.
Active · 338 days
A woman demonstrates how to pack a purple wheeled cooler with drinks and snacks for her children. She uses a plastic divider and a storage bin to organize the items inside the cooler, then adds ice on top. The video shows the cooler's capacity and features as she fills it up.
Active · 338 days
A man demonstrates a waterproof backpack on a boat dock. He opens the bag to show its interior compartments and packs his fishing gear inside. The video highlights the bag's waterproof features and its utility for outdoor activities.
Active · 338 daysVideo
A person prepares a large batch cocktail inside a green RTIC cooler, which features a built-in tap on the front. They pour in various spirits, juices, and fruit slices, then stir the mixture and add ice before closing the lid. Finally, two people use the cooler's tap to pour the drink into glasses, demonstrating its functionality for serving guests.
Active · 338 days
A woman stands in a kitchen holding a sage green cooler, demonstrating its size and portability. She opens the lid to show the interior and talks about using it for snacks and drinks on outings. The video is a direct-to-camera presentation of the product's features.
Active · 270 days
A mother demonstrates packing a blue portable cooler with food and drinks for a road trip. She shows the cooler's features, including a secure lid, a divider, and a storage net, while placing it in the back seat of her car next to a child's car seat. The video highlights the cooler's capacity and convenience for families on the go.
Active · 270 daysVideo
A woman unboxes a large green tumbler in her kitchen and then demonstrates its use throughout her day. She is shown filling it with ice, drinking from it while driving with her child, working at her desk, and exercising. The video highlights the product's features, such as its size, ceramic lining, and leak-proof design, while the woman explains how it helps her stay hydrated for her half-marathon training.
Active · 269 daysVideo
A man packs a cooler with food and bait before heading out for a day of fishing. He is shown loading the cooler in his garage, driving it on a golf cart, and finally sitting on it while fishing on a dock. The video highlights the cooler's capacity and its utility as a seat.
Active · 249 daysVideo
A man demonstrates how he packs his wheeled cooler for an outdoor trip. He loads ice, drinks, and food into the cooler, highlighting its capacity and features. The video shows him pulling the cooler across different terrains, including a stream, to demonstrate its durability and ease of transport.
Active · 249 daysVideo
A person packs a light pink soft-sided cooler on a kitchen counter, demonstrating its features. The video shows the cooler being opened, filled with various beverages and snacks, and then having ice poured inside. The person also attaches a shoulder strap to the cooler to show its portability.
Active · 246 daysVideo
A man stands behind a table in a home setting, demonstrating the features of a grey cooler. He points out the ratchet strap slots, the built-in bottle opener, and the thick insulation, then fills it with ice and drinks to show its capacity. The video ends with him leaning on the closed cooler and presenting the price.
Active · 227 daysVideo
A person prepares a large batch of cocktail in a green cooler outdoors. They pour various spirits, juices, and fruit slices into the cooler, stir the mixture, and add ice. Finally, they use the cooler's built-in taps to pour the drink into two glasses held by people.
Active · 214 daysVideo
A studio-shot product image of a tan-colored soft cooler bag with olive green trim. The bag features a centered, black monogram of the letters 'ABC' and a brand logo patch above a zippered pocket. The cooler is set against a clean, white background.
Active · 124 days
The image shows a grey wheeled cooler on a white background. The lid of the cooler is customized with the words 'Dog Dad' and a paw print icon. Above the cooler, a floating grey rectangle displays the same 'Dog Dad' text and paw print design, highlighting the customization option.
Active · 124 days
A studio-lit product shot of a white insulated water bottle with a black lid and a black band around the middle. The bottle is standing upright on a clean, white surface with a soft shadow beneath it. The brand logo is embossed near the base of the bottle.
Active · 120 days
A high-resolution studio shot of a grey and silver hard-sided cooler. The cooler is positioned at a slight angle against a plain white background, highlighting its sturdy design and locking latches. The brand name is clearly visible on the front of the cooler.
Active · 120 days
A studio-lit product shot of a blue insulated water bottle standing upright against a plain white background. The bottle features a black lid with a handle and a subtle embossed logo near the base. The image is clean and minimalist, focusing entirely on the design and color of the bottle.
Active · 120 days
A person demonstrates a dual-compartment water cooler on a boat and in a kitchen. The video shows the cooler being assembled with a divider and ice packs, filled with two different beverages, and then used to dispense drinks. The hook is a text overlay introducing the product as a drink station for a lake day.
Active · 116 daysVideo
A person holds a custom-engraved tumbler featuring a line-art illustration of a boy and a dog. The video then shows a screen recording of the brand's website, demonstrating the AI personalization tool where a user uploads a photo to be converted into a custom design on the cup. The video concludes with the person holding the finished, personalized tumbler.
Active · 44 daysVideo

How RTIC Outdoors makes its ads

What its ads are built from, by type, counted over the ads we have read.

What RTIC Outdoors's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How RTIC Outdoors advertises on Facebook and Instagram

The library holds 45 ads from RTIC Outdoors in Sports / Outdoor, and 417 running on its Meta pages now. Its most common visual formats are Demo (27 ads), UGC Selfie (18) and Product Image (11). Its ads most often open on Offer only (11 ads), Relatability (7) and Direct address (4) hooks. Its ads stay up a median 29 days, 1.1× the Sports / Outdoor median of 26 days.