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Spanx ads

The hooks, angles and offers behind Spanx’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
60 days
Visual formats
Hook tactics
Niche
Format
Hook1 selected
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A Black woman stands against a white background, wearing a black, form-fitting tank top and black underwear. The tank top has a textured, ribbed pattern across the midsection. She looks directly at the camera with a neutral expression and subtle makeup. The text "Upgrade your foundations with our premium intimates and shapewear." is overlaid on the image.
Ran 60 days
Spanx
A model with dark skin and braided hair stands against a plain, light-colored background. She is wearing a black, strapless bodysuit with a deep V-neckline. Her hands are clasped behind her back. The text "Find your shade and perfect silhouette from our newly revamped Suit Your Fancy styles." is overlaid on the image.
Ran 60 days
Spanx
A woman with blonde hair, wearing a red matching loungewear set, stands in front of a mirror and takes a selfie with her phone. Text overlays on the image read "The viral Spanx AirEssentials®" and "Oh my gosh,". The woman is smiling and looking at her phone. The background shows a dining area with a wooden table and chairs.
Ran 60 days
Spanx
The Spanx logo is displayed at the top of the screen. Below it, the text "Just Added to Sale: AirEssentials Staples" is prominently featured in a large, stylized font. Further down, a smaller line of text reads "(And they'll go fast, so click quick.)". The background is a soft gradient transitioning from yellow-green at the top to purple at the bottom.
Ran 60 days
Spanx
A close-up, side profile shot of a person wearing black Spanx shapewear against a dark red background. The text "SPANX" is displayed prominently, followed by the hook "Shapewear That Stays Put Under Any Outfit." The image focuses on the design and fit of the shapewear, highlighting its ability to remain in place regardless of the clothing worn over it.
Ran 60 days
Spanx
A close-up shot from behind shows a person wearing black, high-waisted, wide-leg pants. The text "SPANX" is in the upper left corner, followed by the hook "Let loose and keep the lift." Below that, it says "New Booty Boost® Wide Leg Pants." The background is a plain, light beige color. The model is wearing white sneakers.
Ran 60 days
Spanx
A close-up, side-profile shot of a person wearing a light beige loungewear set outdoors. The text "New Pintuck AirEssentials®" is overlaid on the left side of the image, followed by the descriptive text "Elevated details have entered the loungewear chat." Below this, the "SPANX" logo is displayed. The image focuses on the texture and details of the loungewear, including a pocket and subtle ribbed stitching on the pants.
Ran 60 days
Spanx
A woman in a black sports bra and black capri leggings stands against a plain grey background. She is looking towards the viewer with a slight smile and her right hand is extended slightly to her side. White athletic shoes are on her feet. The text "Running a marathon? Hitting your flow? Shop activewear for any mood." is overlaid on the image. The creative showcases athletic wear in a studio setting.
Ran 60 days
Spanx
A plus-size model poses in a neutral-toned bodysuit against a plain, light grey background. She is looking down with her hand on her forehead, conveying a sense of contemplation or perhaps relief. The bodysuit appears to be shapewear, with subtle textured panels on the sides of the torso and thighs. The text "Meet the newest must-haves!" is overlaid on the image in a simple, sans-serif font.
Ran 60 days
Spanx
A full-body studio shot of a woman standing against a plain grey background. She is wearing a navy blue, wide-leg jumpsuit with short sleeves and a tie waist. The jumpsuit has pockets, and she has her hands in them. She is also wearing dark blue sandals with rope detailing. The text "Shop super-soft, premium styles you love. Now in all-new silhouettes and shades." is overlaid on the image in white sans-serif font.
Ran 60 days
Spanx
A full-body studio shot of a female model wearing a light blue sleeveless top and navy blue shorts. She is standing against a plain grey background, looking directly at the camera with a neutral expression. The text "These styles are going fast! Grab them before they're gone." is overlaid on the image in white sans-serif font.
Ran 60 days
Spanx
A close-up, side-profile shot of a person wearing a light beige loungewear set. The text "New Pintuck AirEssentials®" is overlaid in white, followed by the tagline "Elevated details have entered the loungewear chat." The Spanx logo is visible in white at the bottom left. The background is a soft-focus outdoor scene with greenery and a cloudy sky.
Ran 60 days
Spanx
A close-up, side-profile shot of a person wearing a light beige loungewear set outdoors. The text "New Pintuck AirEssentials®" is overlaid on the left side of the image, followed by the descriptive text "Elevated details have entered the loungewear chat." Below this, the "SPANX" logo is displayed. The image focuses on the texture and details of the clothing, such as the pintuck stitching on the pants and the soft fabric.
Ran 59 days
Spanx
A full-body shot of a person wearing wide-leg denim jeans and dark purple heels against a plain background. The text "These jeans are magic." is overlaid on the upper left of the image in a stylized font. Below that, smaller text reads "Denim-ish looks like denim, but feels like a day off." The Spanx logo is visible on the lower left side of the jeans.
Ran 58 days
Spanx
A woman is sitting on a plain background, wearing a denim-colored matching set. The text on the left side of the image reads "Lounge-worthy comfort. Put-together look." Below that, it says "Denim-ish makes getting out the door a little easier." The Spanx logo is visible in the top right corner.
Ran 58 days
Spanx
A close-up, rear view of a person wearing black, wide-leg Spanx pants. The text "SPANX" is in the upper left corner. Below that, the text reads "Let loose and keep the lift." Further down, it says "New Booty Boost® Wide Leg Pants." The image focuses on the fit and style of the pants, highlighting their ability to provide lift while remaining comfortable and loose-fitting.
Ran 55 days
Spanx
The Spanx logo is displayed at the top of the screen. Below it, the text "Just Added to Sale: AirEssentials® Staples" is presented in a large, stylized font. Further down, in a smaller font, it reads "(And they'll go fast, so click quick.)". The background is a soft gradient of purple and yellow.
Ran 52 days
Spanx
A close-up shot focuses on the lower body of a person wearing dark brown corduroy pants and a matching satin blouse. The pants feature large, functional pockets and a black leather belt with a silver buckle. On-screen text in a serif font reads "Fall's Fave Texture: Corduroy" and "SPANX" is visible in the lower left corner. The overall aesthetic highlights the texture and style of the corduroy pants, suggesting a seasonal fashion focus.
Ran 45 days
Spanx
A close-up shot focuses on the lower torso of a person wearing a burgundy satin blouse and dark brown corduroy pants. The pants have large, functional pockets on the front. A black leather belt with a silver buckle cinches the waist. Text overlays on the right side of the image read "SPANX" in white and "Fall's Fave Texture: Corduroy" in a decorative white font. The overall aesthetic suggests a stylish and comfortable fall fashion look.
Ran 45 days
Spanx
A close-up, rear view of a person wearing grey Spanx leggings. The Spanx logo is visible near the top of the image. White text overlay reads "Now on Sale" followed by "Just-added Booty Boost® styles—don't wait." The creative highlights a sale on specific styles of leggings, emphasizing a limited-time opportunity to purchase them.
Ran 38 days
Spanx

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