Refreshed Nov 12, 2026

The hooks, angles and offers behind SteelSeries’ Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn SteelSeries’s Meta page
409
Median runHow long its ads stay up
10 days
Against Electronics / TechNiche median 16 days
0.6×

The messages SteelSeries keeps paying for

Same idea, new creatives

  • “All your systems. All at once”

    2 ads
    SteelSeries ad: “All your systems. All at once”SteelSeries ad: “All your systems. All at once”

    Running since May 2026.

  • “BEST TKL MEMBRANE KEYBOARD”

    2 ads
    SteelSeries ad: “BEST TKL MEMBRANE KEYBOARD”SteelSeries ad: “BEST TKL MEMBRANE KEYBOARD”

    Running since May 2026.

  • “BONUS VIRTUAL ITEM INCLUDED COLD HEARTED PICKAXE”

    2 ads
    SteelSeries ad: “BONUS VIRTUAL ITEM INCLUDED COLD HEARTED PICKAXE”SteelSeries ad: “BONUS VIRTUAL ITEM INCLUDED COLD HEARTED PICKAXE”

    Running since Oct 2026.

How SteelSeries builds them

50 ads

What SteelSeries's ads are made of, row by row.

Free with an account.

Longest running

All 50

The SteelSeries ads that ran longest.

Free with an account.

A bright blue gaming keyboard with RGB lighting is shown at an angle against a dark red gradient background. Two circular badges are on the left side, one gold and one white, highlighting product accolades and features. The brand name and product model are printed in the top left corner, with a final brand tagline at the bottom.
Active · 178 days
A studio-lit, top-down product shot of a mechanical gaming keyboard against a plain white background. The keyboard features vibrant, multi-colored RGB backlighting across all keys and includes a detachable wrist rest at the bottom. The image is clean and focused entirely on the hardware.
Active · 178 days
A man sits at a desk and submerges a glowing gaming keyboard into a glass tank filled with water. He continues to type on the keyboard while it is underwater to demonstrate that it still functions. The video ends with a close-up of the wet keyboard and the brand logo on an orange background.
Active · 178 days
A high-quality studio shot of a backlit mechanical gaming keyboard with vibrant RGB lighting. Two circular gold and silver badges are overlaid on the left side, highlighting industry awards and technical features. The brand name and product model are displayed in the top left corner, with a short tagline at the bottom.
Active · 178 days
A dark, moody studio shot features three gaming mice lined up horizontally against a black background. The mice are illuminated with vibrant neon pink and cyan lighting that glows from beneath them. Large, bold text is centered at the top of the frame, highlighting the product's speed capabilities.
Active · 178 days
A high-resolution studio shot of a black gaming mouse centered against a plain white background. The mouse features integrated RGB lighting strips along its sides that glow with a gradient of colors, and a glowing logo at the base. The image highlights the sleek, ergonomic design and the wired connection at the top.
Active · 178 days
A studio-lit product shot of a black gaming headset with a green inner headband, floating against a plain white background. A small wireless USB-C dongle is positioned to the lower right of the headset. The image is clean and minimalist, focusing entirely on the hardware.
Active · 178 days
A high-resolution studio shot of a mechanical gaming keyboard with vibrant RGB backlighting, suspended in mid-air against a plain white background. The keyboard features a detachable magnetic wrist rest attached to the bottom. A small digital display on the top right corner of the keyboard shows a numerical value.
Active · 178 days
This video showcases high-end gaming headphones through a series of cinematic, abstract animations. It features close-ups of the product's components, such as the ear cups and audio controls, interspersed with dramatic, fiery visual effects. The video concludes with a product reveal and brand logo on a dark background.
Active · 178 days
A studio-lit product shot features a pair of dark wireless headphones floating above a matching audio mixer console. The background transitions from a warm amber glow at the top to a deep blue at the bottom. Two gold certification badges are placed in the upper right corner, and a headline is printed in the upper left.
Active · 178 days
A high-quality studio shot of a black gaming mouse with a honeycomb shell, illuminated by vibrant purple and blue internal lighting. The mouse is centered against a black background, surrounded by a dynamic, swirling splash of water that highlights its water-resistant features. The text 'Ultra-Light. Water-Tight.' is positioned prominently above the product.
Active · 178 days
A high-angle studio shot of a gaming setup featuring a white mechanical keyboard, a white gaming mouse with a honeycomb shell, and a white headset. The mouse is illuminated with a soft blue and purple glow, resting on a dark grey mousepad with a subtle logo. The lighting is clean and professional, highlighting the textures and design of the gaming peripherals.
Active · 178 days
A high-angle studio shot of a gaming setup featuring a white, honeycomb-patterned wireless mouse illuminated with blue and purple RGB lighting. The mouse sits on a dark grey mousepad with a subtle brand logo, accompanied by a white mechanical keyboard and a white gaming headset in the background. The lighting is soft and professional, highlighting the textures and glow of the gaming peripherals.
Active · 174 days
A studio-lit product shot of a light blue gaming keyboard with vibrant RGB lighting against a dark background. Two circular badges are positioned at the top right, highlighting product features and an award. The brand name and product model are displayed in the top left corner.
Active · 171 days
A studio-lit product shot features a pair of wireless headphones floating above a digital audio mixer console. The background is a dark, warm gradient. Two gold certification badges are placed in the upper right corner, and a bold headline occupies the upper left.
Active · 169 days
A studio-lit product shot of a bright blue gaming keyboard with vibrant RGB lighting against a dark background. Two circular badges are overlaid on the left side, one gold and one white, highlighting product accolades and features. The keyboard is angled to showcase its design and keys.
Active · 153 days
A studio-shot image of a plain black rectangular mousepad centered on a white background. In the bottom left corner, there is a red and yellow promotional badge displaying a 29% discount, the current price, and the original price. The brand logo is printed in white on the bottom left of the mousepad.
Active · 128 days
A studio-lit product shot of black wireless gaming headphones centered against a plain white background. A red rectangular badge with white text showing a price is positioned in the bottom left corner.
Active · 66 days
A bright blue gaming headset is centered against a purple gradient background, featuring a cute character design on the ear cup. A small, matching blue character floats to the left of the headset. A yellow circular badge in the top right corner highlights a bonus virtual item, while the bottom of the image displays the brand and game logos.
Active · 31 days
A bright blue gaming headset is centered against a purple and blue gradient background. A small, cute, translucent blue character floats to the left of the headset, and a yellow circular badge in the top right corner highlights an included virtual item. The brand name and a licensing statement are printed at the bottom.
Active · 29 days

How SteelSeries makes its ads

What its ads are built from, by type, counted over the ads we have read.

What SteelSeries's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How SteelSeries advertises on Facebook and Instagram

The library holds 50 ads from SteelSeries in Electronics / Tech, and 409 running on its Meta pages now. Its most common visual formats are Studio Shot (29 ads), Product Image (20) and Certification Badge (14). Its ads most often open on Bold claim (10 ads), Authority (8) and Confession (4) hooks. Its ads stay up a median 10 days, 0.6× the Electronics / Tech median of 16 days.