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Sweat ads

The hooks, angles and offers behind Sweat’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fitness / Wellness 20
Top formats
Updated
Oct 31, 2026
Longest run
99 days
Visual formats
Hook tactics
Niche
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A woman in pink athletic shorts and a white sports bra is shown from a top-down perspective, kneeling on a bright pink yoga mat. Her left arm is extended upwards, and her right arm is reaching down towards the floor. Large white text overlays the image, reading "NEW AT-HOME PILATES". The background is a light-colored wooden floor. The creative highlights a new Pilates program, emphasizing its effectiveness and controlled movements for sculpting and strengthening the body.
Ran 99 days
Sweat
A woman is shown from the side, running on a treadmill in a gym. She is wearing a dark green sports bra and black shorts. Green plants are visible in the background. White text overlaid on the image reads: "Running, Pilates & strength training in one 12-week program." The creative highlights a hybrid training program that combines multiple fitness disciplines.
Ran 70 days
Sweat
A woman is shown performing a side plank exercise on a yoga mat. She is wearing a light purple athletic set. White text overlaid on the top of the image reads "Considering postnatal workouts?". The woman is looking towards the camera with a focused expression. The background is a plain, light-colored wall.
Ran 63 days
Sweat
A woman in an orange sports bra and shorts stands in a gym, posing with her hands on her head. White text overlaid on the image asks, "Want to avoid jumping?". The background shows gym equipment and mirrors. The overall visual suggests a fitness context and poses a question to the viewer about low-impact exercise.
Ran 62 days
Sweat
A woman is shown from the side, running on a treadmill in a gym. She is wearing a dark green sports bra and black athletic shorts. Green plants are visible in the background, along with gym equipment. White text overlaid on the image reads: "Running, Pilates & strength training in one 12-week program."
Ran 61 days
Sweat
A pregnant woman in athletic wear is performing a squat with a dumbbell. The text "Trimester-based workout programs" is overlaid at the top of the screen. The "SWEAT" logo is visible near the bottom center. The ad highlights trimester-specific workouts, strength and mobility exercises, short workout durations, minimal equipment needs, and a supportive community, all accessible through the Sweat App, with a 7-day free trial offered.
Ran 56 days
Sweat
Two women are lying on exercise mats in a gym, performing a core workout. The woman in front is wearing a blue sports bra and blue shorts, while the woman behind her wears a white sports bra and white shorts. White text overlaying the image reads "30-minute workouts". The hook text, "Your favourite workouts are the ones you don't do alone. 💚", is positioned at the top of the image, setting a relatable and encouraging tone for shared fitness experiences.
Ran 45 days
Sweat
Two women in matching pink workout sets are performing a squatting exercise with dumbbells held at chest level. They are positioned on yoga mats in a well-lit, modern room with wooden floors and minimalist decor. The text "Strength meets Pilates" is overlaid at the bottom of the image, suggesting a combination of fitness disciplines. The overall scene conveys a sense of active living and fitness training.
Ran 45 days
Sweat
A woman in athletic wear is shown in a gym setting, holding a dumbbell. White text overlaid on the image reads "If you want to". The woman appears focused and determined as she prepares to lift the weight. The background consists of gym equipment and dark walls, with dramatic lighting highlighting the subject.
Ran 31 days
Sweat
A woman with blonde hair, wearing an orange sports bra and black shorts, is shown in a gym setting. She is leaning on a bench with her hands behind her. Large, bold white text with a black outline reads "Kick start 2026" across the center of the image. The overall visual suggests a focus on fitness and achieving goals.
Ran 29 days
Sweat
A blurred, close-up shot shows a woman in an orange sports bra and black shorts in a gym setting. Text overlayed on the image reads "Come back to Sweat" in a stylized font. The woman appears to be in motion, possibly performing an exercise, with her abdominal muscles visible. The overall impression is one of fitness and dedication.
Ran 25 days
Sweat
In a bright, modern gym, several women are engaged in various exercises. One woman walks with dumbbells, another cycles on an air bike, and others are seen lifting weights or performing exercises on a bench. The overall scene depicts a fitness environment with multiple individuals working out. Overlayed on the bottom of the image in large white text are the words "SWEAT CHALLENGE STARTS JANUARY 12."
Ran 24 days
Sweat
Two women in athletic wear are sitting and looking at the camera. The woman on the left is wearing a light yellow sports bra and leggings, and the woman on the right is wearing a dark brown sports bra and shorts. Text overlay on the image reads "Are you a strength girl or a Pilates girl? 👀". The background appears to be an indoor setting with plants.
Ran 17 days
Sweat
Two women in athletic wear walk through a gym. One woman is holding a water bottle. The text "2 months of workouts for-" is displayed in a pink rectangle at the top of the image. The gym is equipped with dumbbells, weight machines, and mirrors.
Ran 16 days
Sweat
A woman in a car smiles and looks to the side, holding a white cup. Text overlay on the bottom half of the screen asks "Who remembers the Kayla Itsines BBG workouts of mid 2010s?!!" The woman appears to be a creator filming herself, likely sharing a personal fitness journey or memory related to the popular workout program from the past.
Ran 16 days
Sweat
Two women are shown performing hip thrust exercises in a gym. The woman on the left is using a dumbbell, while the woman on the right is using a barbell. Text overlay on the image reads "Cyber Sale" with a woman emoji. The scene is set in a modern gym with black walls and lighting fixtures on the ceiling.
Ran 12 days
Sweat
Two women are shown performing hip thrust exercises in a gym. The woman on the left is using a dumbbell, while the woman on the right is using a barbell. Text overlay on the image reads "Cyber Sale" with a purple emoji of a woman. The overall scene depicts a fitness-focused environment with modern gym equipment.
Ran 10 days
Sweat
A woman in a pink sports bra and dark leggings is in a plank position, with her baby lying on a white blanket below her. The baby is looking up at the woman. Text overlays the bottom of the image, asking if the viewer is ready for strength training after a post-pregnancy program and suggesting they start with the new 12-week Post-Pregnancy Level Up workouts, accompanied by a pink heart emoji.
Ran 8 days
Sweat
Two women are smiling and looking at the camera in a gym setting. The woman on the left is wearing a navy blue sports bra and blue shorts, and the woman on the right is wearing a green sports bra and matching shorts. Text overlay on the image reads "Strong girl summer 33% off Sweat workouts". The overall impression is energetic and fitness-focused, promoting a summer sale on workout programs.
Ran 6 days
Sweat
Two women in athletic wear are smiling and looking at the camera in a gym setting. The woman on the left is closer to the camera and is wearing a navy blue sports bra and blue shorts. The woman on the right is wearing an olive green sports bra and matching shorts. Text overlaid on the image reads "Strong girl summer ☀️ 33% off Sweat workouts". The overall impression is energetic and motivational, promoting a summer fitness program with a discount.
Ran 5 days
Sweat

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