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Sweaty BettyFashion

Sweaty Betty ads: 34 winning Facebook and Instagram ads

Every Sweaty Betty ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 174 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
260
Median run
3 days
Against Fashion’s 18-day median
0.2×
In the library: 25 statics, 1 carousel, 8 videos
34 ads
Ask Claude about Sweaty Betty (opens Claude in a new tab)Meta Ad Library page of Sweaty Betty (opens in a new tab)

Longest run

Longest run: 174 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Sweaty Betty ads, longest running first

Filters and sort open with the 7-day trial

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Winning means kept running: brands rarely keep paying for ads that lose.

34 ads

A studio-lit portrait of a woman looking directly at the camera. She is wearing a plain, cream-colored sweatshirt with a ribbed V-neck detail. The background is a clean, solid light grey.
Live174 days
Sweaty Betty
A full-length studio shot of a woman standing against a plain, light grey background. She is wearing a bright pink sweatshirt over a collared shirt, matching pink shorts, and athletic sneakers with socks. She has one hand in her pocket and is looking directly at the camera.
Live174 days
Sweaty Betty
A woman stands sideways against a plain, light-colored studio backdrop, looking directly at the camera. She is wearing a light blue t-shirt and dark brown wide-leg pants with a vertical striped detail down the side. The image is a clean, full-body studio shot focusing on the clothing.
Live98 days
Sweaty Betty
A studio-lit image features two women in activewear performing squats against a neutral background. Large, bold text at the top introduces the kit, while a bright green banner at the bottom details a promotional offer for purchasing multiple items. The overall composition is clean and professional, focusing on the athletic apparel.
Live84 days
Sweaty Betty
A close-up, side-profile shot of a person wearing high-waisted, leopard-print leggings and a matching sports bra. The person is standing against a plain, light-grey studio background. The focus is on the fit and pattern of the activewear.
Live63 days
Sweaty Betty
A woman with curly dark hair stands against a plain, light grey studio backdrop. She is wearing a pale yellow athletic tank top with a twisted back detail and matching yellow shorts, and she is captured from behind while performing a standing quad stretch. Her white athletic shoes are visible as she holds her foot.
Live63 days
Sweaty Betty
A person stands outdoors, looking directly at the camera while wearing a patterned fleece jacket. The background shows tree branches against a bright sky. Text at the bottom of the image identifies the brand and provides a short tagline.
Live40 days
Sweaty Betty
A woman with curly hair, wearing a bandana, sunglasses, and athletic gear, hikes outdoors with a backpack. The image is captured in a natural, wooded setting with soft sunlight filtering through the trees. Large, bold text is overlaid at the bottom of the image, identifying the brand and its connection to outdoor activity.
Live39 days
Sweaty Betty
A woman in a kitchen models a matching maroon lounge set, layering pieces to show versatility. She adds a scarf, headphones, and a bag to complete her look. Text appears on screen to introduce the concept of dressing for multiple seasons at once.
Live35 days
Sweaty Betty
The video shows two women running in different environments, one in an urban city setting and one on a rural trail. They are both wearing matching blue athletic sets and black running vests. The video cuts between the two runners, showing them running and stretching, with text appearing on screen to describe the versatility of the clothing.
Live35 days
Sweaty Betty
This video features two women running in different environments, one in an urban city setting and one on a rural trail. They are both wearing matching athletic gear, including long-sleeved tops and leggings. The video cuts between the two runners, showing them in motion and adjusting their gear, with text overlays describing the versatility of the clothing.
Live34 days
Sweaty Betty
A split-screen video shows two women running in different environments, one in a city and one on a rural trail. Both wear matching athletic gear, including long-sleeved tops and leggings. The video cuts between the two runners, highlighting their movement and the versatility of the clothing in various settings.
Live29 days
Sweaty Betty
A woman in a pink sports bra and patterned leggings performs pull-ups on outdoor monkey bars. The video features quick cuts between her exercise and close-ups of her face and the clothing. Text appears on screen throughout the video to highlight the new print.
Live26 days
Sweaty Betty
A person stands outdoors in front of a wooden fence, wearing a patterned fleece jacket. The person looks directly at the camera with a neutral expression. Text is overlaid at the bottom of the image, featuring a headline and the brand name.
Live16 days
Sweaty Betty
A static image features a central photograph of a smiling woman wearing an orange sports bra, set against a coastal backdrop. Overlaid on this photo is a large, bold headline in white text. The background behind the central photo shows a close-up of the orange sports bra and leopard-print shorts, creating a layered, collage-like effect.
Live3 days
Sweaty Betty
A full-length studio shot of a blonde model standing against a plain white background. She is wearing a long, patterned trench coat over a cream-colored top and olive green wide-leg trousers with a white side stripe. She looks off to the side, one hand in her pocket, showcasing the outfit.
Live3 days
Sweaty Betty
This video showcases a collection of activewear designed for autumn, featuring various models wearing the clothing in both urban and outdoor settings. The footage cuts between different outfits, showing the apparel in motion as the models walk, run, and stretch. The text 'Autumn approved' appears on screen to introduce the theme.
Live3 days
Sweaty Betty
A blonde woman with a hair clip is shown from the chest up, drinking from a ceramic mug in a kitchen setting. She is wearing a dark burgundy zip-up ribbed jacket. The brand name and a seasonal phrase are overlaid in white and light pink text at the bottom of the image.
Live3 days
Sweaty Betty
A woman in a matching blue athletic set runs and stretches in an urban setting. The video features quick, rhythmic cuts of her movement, with the brand name and a claim about its popularity overlaid in the center of the frame throughout. The woman wears sunglasses and athletic shoes, demonstrating the apparel in an active, outdoor environment.
Live3 days
Sweaty Betty
A model stands outdoors in a park setting, wearing a textured olive-green fleece jacket. The image features bold white text overlaid at the bottom, framing the product as a solution for cold weather. The brand name is positioned at the top center.
Live3 days
Sweaty Betty

Model Shot, on 19 of its 34 ads

Counted over its 34 filed ads

Visual formats

Hooks it opens on

How Sweaty Betty makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Sweaty Betty's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Sweaty Betty advertises on Facebook and Instagram

The library holds 34 ads from Sweaty Betty in Fashion, and 260 running on its Meta pages now. Its most common visual formats are Model Shot (19 ads), Headline (13) and Studio Shot (10). Its ads most often open on Aspirational (6 ads), Bold claim (4) and Social proof (2) hooks. Its ads stay up a median 3 days, 0.2× the Fashion median of 18 days.

Brands like Sweaty Betty

Other Fashion brands filed in the library.

All Fashion ads

Ask Claude about Sweaty Betty

Claude or ChatGPT searches its 34 ads here, reads them and answers with real creatives, each with how long it ran.

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Nothing charged before day 8