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The Nue Co ads

The hooks, angles and offers behind The Nue Co’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Beauty / Personal Care 20
Top formats
Updated
Oct 31, 2026
Longest run
164 days
Visual formats
Hook tactics
Niche
Format
Hook2 selected
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6 ads

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A close-up, dramatic shot of a bottle of The Nue Co. First Milk perfume. Liquid is being poured into the bottle, creating a splash around the cap. A vanilla bean pod is visible to the right of the bottle. White text overlaid on the left side of the image reads: “I’ve bought First Milk a few times now. It brings me back to the first time a scent really meant something to me.” The bottle itself has the brand name and product name printed on it, along with the word "Nostalgia" at the bottom.
Ran 164 days
The Nue Co
A close-up shot of a halved fig next to a blue glass perfume bottle. The fig is glistening and shows its intricate seed structure. The perfume bottle has a black cap and text on its surface. On the left side of the image, text lists the fragrance notes: "TOP NOTES Bergamot, Seaweed", "HEART NOTES Fig, Rose", and "BASE NOTES Salt, Sandalwood". The copy overlaying the image reads: "A relaxing fragrance with marine scent notes, inspired by blue medicine."
Ran 164 days
The Nue Co
A bottle of The Nue Co. functional fragrance sits next to a burning palo santo stick, with smoke rising. The bottle is amber-colored and has the brand name and "FUNCTIONAL FRAGRANCE" printed on it. Text overlay reads "FUNCTIONAL FRAGRANCE" and "Palo santo, bergamot, hints of green freshness, calm in a bottle." The product is presented as a solution for de-stressing.
Ran 164 days
The Nue Co
A close-up shot of a green glass perfume bottle with a black cap. The bottle is angled and reflected in a clear surface. White text is overlaid on the left side of the image, featuring a quote from a customer named Nicola about her experience with the product, "Forest Lungs." The quote expresses strong satisfaction and loyalty to the fragrance, highlighting its essential nature in her routine.
Ran 164 days
The Nue Co
A close-up, angled shot of a dark red glass perfume bottle against a matching red background. The bottle has a black cap with a green accent. White text overlays the left side of the image, describing the scent notes: "Pear, vetiver, and cedarwood melt into the skin for a warm, addictive scent." Below this, it lists "SCENT NOTES: BERGAMOT, ORANGE, PEAR." The brand name "THE NUE CO." and "Pheromone+" are visible on the bottle. The hook "Did you know a scent can change your mood?" is not visible on the image but is provided in the copy.
Ran 68 days
The Nue Co
A dark brown glass spray bottle with a black cap is shown on the right side of the frame against a gradient grey background. White text is overlaid on the left side of the image. The text reads: "Low energy, bad sleep, stressed? 70% of us aren't getting enough magnesium. Fix it in 3 sprays every night." The product label on the bottle reads "Magnesium Ease Magnesium and Lavender Sleep Support Body Spray" and "NUE".
Ran 49 days
The Nue Co
A close-up shot of a perfume bottle with a dark cap and green accent ring, resting on a soft, textured white fabric. White text overlays the bottle and the fabric, featuring a quote attributed to "MARY" that reads, "It lasts so well on my skin and I feel calm as I smell it throughout the day." The bottle itself has branding that includes "THE NUE CO" and "PAST TIME" along with the word "Nostalgia" near the base.
Ran 46 days
The Nue Co
A product shot of a green glass bottle with a black cap, labeled "Forest Lungs" and "THE NUE CO". The bottle is partially visible on the right side of the frame. To the left of the bottle, white text lists "Pine", "Patchouli", and "Cedarwood" separated by thin white lines. The background is a soft gradient of green and yellow. The text "Forest Lungs" appears larger at the top left, with the ingredients listed below.
Ran 46 days
The Nue Co
A blue glass bottle of The Nue Co. "Otherwhere" perfume is displayed prominently, nestled in a bed of soft, white fibers. Overlayed text features a quote from a customer named Alexis, stating "Nothing like anything I have smelt before!" followed by a more detailed review of the scent profile. The overall aesthetic is clean and minimalist, focusing on the product and the customer's positive experience.
Ran 46 days
The Nue Co
A close-up shot of a blue glass perfume bottle with a black and green cap, nestled in soft, white fluffy material. White text overlays the image, featuring a quote from a customer named Alexis: "Nothing like anything I have smelt before! Ok this smells insane. If you like their signature woody/musky take then you will like this."
Ran 45 days
The Nue Co
Three glass bottles of fragrance are arranged on a neutral surface, with soft lighting creating shadows. The bottles contain pink, purple, and yellow liquids, and each has a black cap. White text overlays the image, with the main headline "Comfort, Bottled" in large, elegant font. Below it, smaller text reads "Reimagining gourmand through the lens of neuroscience." The bottles are labeled with brand names and fragrance titles like "Nostalgia" and "First Milk."
Ran 42 days
The Nue Co
A close-up shot of a purple glass perfume bottle with a dark cap. Amber liquid is dripping from the cap onto the bottle. The text "Comfort, Bottled" is displayed at the top, followed by "Amber Resin • Coconut Milk" and "Rhubarb • Sandalwood". The bottle itself has the text "THE NUE CO" and "PAST TIME" on it, along with a stylized logo. The overall aesthetic is moody and evocative, with soft lighting and a blurred background.
Ran 42 days
The Nue Co
A close-up shot of a perfume bottle with a dark green and black cap, resting on a soft, cream-colored textured surface. White text overlaid on the bottle reads: "THE NUE CO", "PAST TIME", and "Nostalgia". A larger quote in white text states: "Obsessed." followed by "It lasts so well on my skin and I feel calm as I smell it throughout the day. - MARY". The overall aesthetic is minimalist and elegant, focusing on the product and a personal endorsement.
Ran 38 days
The Nue Co
A close-up shot focuses on a blue glass bottle with a green cap, from which a thick, amber liquid is being poured onto the cap. Three lit incense sticks smolder to the left of the bottle, with wisps of smoke curling upwards. Text overlays the image, featuring a quote "Like a Fragrance Blanket" - MICA, followed by scent notes: Caramel, Gentle Oud, Cardamom, and Incense. The bottle itself has branding that reads "THE NUE CO" and "OTHERWHERE" along with the word "Nostalgia" near the base.
Ran 38 days
The Nue Co
Three bottles of The Nue Co. fragrance are laid out on a textured, cream-colored surface. The bottles are arranged diagonally, with the leftmost bottle being red, the middle one orange/yellow, and the rightmost one dark green/black. Each bottle has a black cap and the brand name "THE NUE CO." is visible on the sides. The text "Creating my own scent cocktail" is overlaid in white with a black outline in the bottom right corner of the image. The bottles appear to be rollerball perfumes, and the text on the middle bottle reads "GOOD SPIRITS" and on the right bottle "FUNCTIONAL FRAGRANCE".
Ran 37 days
The Nue Co
A row of six perfume bottles with black caps is arranged diagonally on a concrete surface, casting long shadows. The bottles contain liquids of varying colors: pale yellow, pink, blue, olive green, orange, and red. Sunlight streams in from the left, creating colorful light refractions on the ground. The copy describes the scent 'Otherwhere' as a gourmand fragrance that evokes comfort and memory.
Ran 28 days
The Nue Co
Three bottles of The Nue Co. functional fragrance are artfully arranged on a stack of books. The bottles are tilted, with one resting on an open book. The text "Pick one up Nationwide" is displayed prominently at the top in an orange serif font, followed by "Exclusive to ULTA BEAUTY" below it. The fragrances are labeled "De-Stress," "Pheromone+," and "Mind Energy," suggesting different benefits. The overall aesthetic is clean and sophisticated, highlighting the product and its availability.
Ran 28 days
The Nue Co
A green glass bottle of The Nue Co. Forest Lungs fragrance is shown against a gradient background of light green to yellow. White text on the left side of the image reads "Forest Lungs," followed by "Pine," "Patchouli," and "Cedarwood," separated by thin white lines. The bottle itself has "THE NUE CO" and "FOREST LUNGS" printed on it in white text. The creative focuses on the product and its scent notes, implying a calming and natural experience.
Ran 21 days
The Nue Co
Two dark brown bottles of The Nue Co. supplements are displayed on a vintage scale with cherries. The bottle on the left is labeled "Debloat+" with text indicating "17 Digestive Enzymes" and "Proven Anti-Bloat Actives." The bottle on the right is labeled "Pre + Probiotic" with "15 Billion CFU" and "Everyday Gut Maintenance." The headline "Easy to Digest" is overlaid in large white serif font at the top left, followed by "Meet Debloat+ and Pre+Probiotic" in smaller white text.
Ran 19 days
The Nue Co
A bottle of The Nue Co. Moon Rice fragrance is placed on dark, wet rocks. The bottle is a gradient of light blue to white, with the brand name and product name visible. The text "Slow down and smell the Moon Rice" is overlaid in white serif font at the top left of the image. The brand logo "THE NUE CO" is also visible at the bottom left corner.
Ran 9 days
The Nue Co

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