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ToyotaAutomotive

Toyota ads: 25 winning Facebook and Instagram ads

Every Toyota ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 67 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
1,651
Median run
15 days
Against Automotive’s 31-day median
0.5×
In the library: 13 statics, 1 carousel, 11 videos
25 ads

Longest run

Longest run: 67 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Toyota ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

25 ads

This video shows a group of children playing flag football at dusk, with a man acting as their coach. Toyota vehicles are parked on the sidelines, and their headlights illuminate the field as the game continues into the night. The ad highlights the brand's partnership with the NFL Flag league.
Live67 days
Toyota
A group of children play flag football on a field at dusk, coached by a professional athlete. The children run plays and catch passes while the athlete watches and encourages them. Several Toyota vehicles are parked on the field, their headlights illuminating the players as the sun sets. The video concludes with an aerial view of the field at night, showing the cars lighting up the game.
Live67 days
Toyota
A wide-angle landscape shot shows five different Toyota trucks parked on a grassy mountain ridge. The background features dramatic, jagged mountain peaks under a cloudy sky. Large, bold white text is centered over the image, and the brand logo is placed in the top left corner.
Live67 days
Toyota
A dark grey pickup truck drives through a muddy, rugged landscape, kicking up dirt and water. The scene is set against a backdrop of hills under a cloudy sky. Large white text is overlaid in the center, and a legal disclaimer is printed in small white text at the bottom.
Live67 days
Toyota
This video features a series of fast-paced, cinematic shots of Toyota trucks navigating rugged, muddy terrain in a mountainous landscape. People are shown camping and enjoying the outdoors, emphasizing the vehicle's capability in challenging conditions. The video concludes with the brand logo and the bold, white text 'OUTLAST OUTLIVE' centered on the screen against a backdrop of the trucks and a campsite.
Live60 days
Toyota
This video showcases a Toyota truck navigating rugged, outdoor landscapes, including rocky riverbeds and steep mountain trails. It features quick cuts of people kayaking, driving, and relaxing in a hammock suspended on a cliffside. The brand logo is visible at the top, and the text 'OUTLAST OUTLIVE' appears near the end.
Live60 days
Toyota
This video shows a montage of people enjoying rugged outdoor activities like off-roading, hiking, and camping in a mountainous landscape. The Toyota trucks are featured driving through mud and parked at a campsite as a storm approaches. The ad concludes with the brand logo and the slogan "Outlast Outlive" displayed over the scene.
Live57 days
Toyota
This video showcases a Toyota truck navigating rugged, mountainous terrain and crossing a river. It features a couple camping on a cliffside hammock, emphasizing the vehicle's capability for extreme outdoor adventures. The ad concludes with the brand logo and the tagline 'Outlast Outlive' displayed over a shot of the truck driving through a forest.
Live50 days
Toyota
A video shows a family driving in a car, with a child asking if they have arrived yet. The scene then shifts to the parents smiling at their children in the back seat, highlighting the joy of the journey. The text on screen emphasizes that the people are the destination, framing the car as a space for family connection.
Live42 days
Toyota
A high-energy video shows a truck driving rapidly across a rugged, dusty landscape. The scene cuts to a wide shot of the vehicle in the distance against a mountain backdrop, with brand text overlaid. The creative emphasizes the vehicle's capability in challenging terrain.
Live33 days
Toyota
This video uses a split-screen format to compare a child playing with a toy race car set to a professional race car driver on a real track. The top half shows the toy car, while the bottom half shows the real car, with the text 'HOW IT STARTED' and 'HOW IT'S GOING' overlaid on the respective halves. The video cuts between different angles of the toy and the real car to highlight the progression from childhood interest to professional career.
Live21 days
Toyota
A technician in protective gear and a respirator is shown painting a car in a professional workshop. Below the image, bold text emphasizes the reliability of the service provided. A small exclamation mark icon is placed in the top right corner of the image area.
Live15 days
Toyota
A split-layout ad featuring a blue panel on the left with promotional text and a photo of a technician inspecting a car tire on the right. The text highlights winter preparation, discounts on wiper blades and tires, and a free battery check. A small bottom panel offers a free battery health check with an icon.
Live15 days
Toyota
A video shows a technician in protective gear spray-painting a car in a workshop. The footage is framed within a white border with red lines at the top and bottom. Text appears on screen to emphasize the quality of care provided by certified centers.
Live15 days
Toyota
A studio-shot image of a black truck bed step against a dark grey gradient background. The brand logo and name appear at the top, while the product name is displayed in large red text below the item. A small-print disclaimer about shipping offers is positioned at the very bottom of the frame.
Live7 days
Toyota
This carousel ad promotes free shipping on automotive parts. Each card features a dark background with a centered product image—such as oil filters, wheels, brake pads, and a shipping box—accompanied by bold, large-font text announcing the offer. The brand logo is positioned at the top of every card, and a disclaimer about the shipping terms is printed at the bottom.
Live7 days
Toyota
A dark-themed promotional graphic featuring three Toyota automotive parts arranged centrally against a sleek, diagonal-striped background. The top of the image displays the brand logo and name, followed by a bold, large-text offer for free shipping. Below the parts, a small-print disclaimer provides the terms and conditions for the offer.
Live7 days
Toyota
A studio-shot image shows a pair of dark hiking boots placed in the center of a black, textured all-weather trunk mat. The mat features the word 'PRIUS' embossed in the center. Above the mat, the brand logo and 'Parts Center Online' are displayed, while the product name 'Prius All-Weather TRUNK MAT' appears in large text at the bottom, followed by a block of fine-print disclaimer text.
Live7 days
Toyota
A high-angle studio shot shows a black all-weather floor mat installed in the footwell of a car. The brand logo and name appear at the top, while the product name is displayed in large, bold red text at the bottom. A disclaimer about installation and shipping is printed in small white text below the product name.
Live7 days
Toyota
A dark grey gradient background features a centered circular black wheel center cap with a red TRD logo. Above the product, the Toyota logo and brand name are displayed. Below the product, the name of the part is written in large red and white text, followed by a small-print disclaimer about shipping.
Live7 days
Toyota

Cinematic B-Roll, on 10 of its 25 ads

Counted over its 25 filed ads

How Toyota makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Toyota's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Toyota advertises on Facebook and Instagram

The library holds 25 ads from Toyota in Automotive, and 1,651 running on its Meta pages now. Its most common visual formats are Cinematic B-Roll (10 ads), Headline (10) and Studio Shot (6). Its ads most often open on Belief (3 ads), Offer only (3) and Relatability (3) hooks. Its ads stay up a median 15 days, 0.5× the Automotive median of 31 days.

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