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Victoria's Secret ads

The hooks, angles and offers behind Victoria's Secret’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fashion 20
Top formats
Updated
Oct 31, 2026
Longest run
135 days
Visual formats
Hook tactics
Niche
Format
Hook1 selected
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A clear glass perfume bottle with a black cap sits centered on a white background. The bottle has a silver diagonal accent on the front. The text "VS HIM PLATINUM" is visible at the bottom of the bottle. The overall aesthetic is clean and minimalist, focusing solely on the product.
Ran 135 days
Victoria's Secret
A flat lay of various Victoria's Secret body sprays and lotions in different colors and scents. A large text overlay in the center of the image reads "Spray e lozioni a 15 € se ne acquisti almeno 3", which translates to "Sprays and lotions at €15 if you buy at least 3". The background is a soft pink, and the products are arranged aesthetically to showcase the variety available. The overall impression is a promotional advertisement for a bundle deal on these fragrance products.
Ran 130 days
Victoria's Secret
A clear glass bottle of VS HIM PLATINUM cologne is centered against a white background. The bottle has a sleek, modern design with a black cap. The cologne inside is a light, clear liquid. The text "VS HIM PLATINUM" is subtly embossed on the bottom front of the bottle. The overall aesthetic is minimalist and sophisticated, focusing solely on the product itself.
Ran 125 days
Victoria's Secret
A product shot of a Victoria's Secret gift set featuring four small body mists. The packaging is a light pink cardboard box with a cutout handle at the top. The mists are arranged in a row inside the box, with their labels visible. The text "VICTORIA'S SECRET" is printed in large, light pink letters across the top of the box. Below the mists, the phrase "A MOMENT TO feel it all" is written in a script font.
Ran 125 days
Victoria's Secret
A close-up shot of a woman's décolletage and shoulders, bathed in warm, dappled sunlight. She is wearing a pale yellow slip dress and delicate flower-shaped earrings. Text overlayed on the image reads "wenn Glow Teil des Outfits ist" which translates to "when Glow is part of the outfit," accompanied by sparkling emojis. Her hands are gently placed on her chest and shoulder, highlighting the luminous quality of her skin.
Ran 112 days
Victoria's Secret
A young woman in a black robe is packing a suitcase with clothes. She is holding a small beige pouch in her hand and looking down at the suitcase. The suitcase is filled with pink and white clothing items. Yellow text on the image reads "Freue mich so auf die Sonne", which translates to "Looking forward to the sun so much". The scene suggests preparation for a sunny vacation.
Ran 85 days
Victoria's Secret
A product shot of a dark blue glass bottle of VS Him Deepwater cologne against a white background. The bottle has a black cap and a diagonal white stripe across the front. The text "VS HIM DEEPWATER" is printed in white at the bottom of the bottle. The ad copy is in French and advertises lingerie, sleepwear, activewear, beauty products, and accessories available online at Victoria's Secret.
Ran 85 days
Victoria's Secret
A clear, transparent red cosmetic bag is filled with four Victoria's Secret branded products. The products include two tubes of lotion, a small spray bottle, and a jar of cream, all in matching red packaging. The text "VICTORIA'S SECRET" is visible on each product, along with "WHITE PEACH MANGO." A yellow tag with red text reading "RIA'S SECRET" is attached to the side of the bag. The overall presentation is clean and focuses on the product set.
Ran 81 days
Victoria's Secret
A set of four Victoria's Secret fragrance mist and lotion bottles are displayed in a clear, sparkly box. The bottles are pink and feature black caps. The text "PURE SEDUCTION & VELVET PETALS" is visible at the bottom of the box. The copy "Des produits de beauté qui vous font sentir belle au quotidien. Découvrir dès maintenant." is overlaid on the image, directly addressing the viewer and encouraging them to discover the beauty products.
Ran 64 days
Victoria's Secret
Three models are posed in black lingerie and stockings against a bright pink backdrop. The Victoria's Secret logo is prominently displayed in white text across the center of the image. The models are being photographed by several people holding up smartphones, and one person is applying makeup to the model on the right. The text overlay states, "Our bras prove it. Discover the most iconic models ever created."
Ran 43 days
Victoria's Secret
Three models are posing in black lingerie and tights against a bright pink backdrop. The Victoria's Secret logo is overlaid in large white serif font across the center of the image. On the left and right sides of the image, people are holding up smartphones, appearing to take photos or videos of the models. The text overlay reads, "Our bras prove it. Discover the most iconic styles you'll ever wear."
Ran 43 days
Victoria's Secret
A woman in red lingerie and a matching cardigan sits on the floor, leaning against a plaid pillow. She is writing on a scroll with a red pen. In the background, a Christmas tree with lights and presents is visible. The scene is set during the Christmas season, with a cozy and festive atmosphere.
Ran 34 days
Victoria's Secret
A woman in a red bikini lies on a bed of white material that resembles snow. She is posed with her arms outstretched and her legs extended. The scene is decorated with falling white specks that look like snowflakes. The ad features text overlays in German, which translates to 'Fulfill your wish list with the season's top products, like bras, pajamas, beauty items, and much more.'
Ran 32 days
Victoria's Secret
A woman stands in a doorway, wearing a red long-sleeved shirt and patterned pajama pants. She is holding a small cup to her lips and a cookie in her other hand. The background shows a pink kitchen with checkered flooring. Text overlaid on the image reads: "Trasforma il tuo sogno in realtà: lingerie, pigiami, prodotti di bellezza e altro ancora per un trattamento da favola."
Ran 30 days
Victoria's Secret
A model is posed in a dimly lit room with candles, wearing a Victoria's Secret lingerie set. The text "VICTORIA'S SECRET" is overlaid in large white font across the image. The ad uses a vintage video filter, complete with "PLAY", "DESC 2", "SP", "CH 02", and "SOURCE" labels, evoking a sense of nostalgia. The copy, "La saison la plus romantique est enfin arrivée, et nous avons choisi notre muse de la Saint-Valentin," translates to "The most romantic season has finally arrived, and we have chosen our Valentine's muse."
Ran 27 days
Victoria's Secret
A model is shown in lingerie, posed in a dimly lit room with candles. The text "VICTORIA'S SECRET" is overlaid in large white font across the center of the image. The creative has a vintage video aesthetic with "PLAY", "DESC 2", "SP", "CH 02", and "SOURCE" text elements visible. The copy, "La stagione più romantica è arrivata e noi abbiamo incoronato la nostra musa ispiratrice di San Valentino," translates to "The most romantic season has arrived and we have crowned our Valentine's Day muse."
Ran 27 days
Victoria's Secret
A black and white, medium shot shows the back of a blonde woman with long, wavy hair as she stands in front of a large, ornate fountain. She is wearing a dark dress and holding a fluffy white stole. The fountain features classical sculptures of men and horses, with water cascading down multiple tiers. Text overlaying the image reads: "Starten Sie mit dem Push-up, den Sie kennen und lieben, in Ihre verführerischste Ära." which translates to "Start your most seductive era with the push-up you know and love."
Ran 26 days
Victoria's Secret
A white Victoria's Secret bra and matching pink and white striped underwear are laid out on a wooden dresser. The bra has the brand's logo printed in black on its straps, and the underwear also features the logo in pink. Behind the lingerie, a framed abstract art print with black stripes and a blue circle is leaning against the wall. The text overlay highlights the bra's improved design for invisibility under clothing.
Ran 25 days
Victoria's Secret
A black gift box is open, revealing a collection of small, colorful perfume bottles arranged in two rows. The lid of the box is propped open, displaying a collage of images and text related to the scents. The bottles are labeled with names such as "Midnight Vanilla," "All Dressed Up," and "Crushed." The overall presentation suggests a curated selection of fragrances, possibly for gifting or personal exploration.
Ran 25 days
Victoria's Secret
A close-up shot of a Black woman with dark skin and dark hair, wearing large, dangling earrings and a red dress. She is holding a red pen in her right hand, with her fingers extended. The text "VICTORIA'S SECRET" is overlaid in white, sans-serif font across the center of the image. The background is softly blurred, showing hints of a pink couch and warm lighting, suggesting an indoor, cozy setting. The woman is looking upwards and to the right, with a thoughtful or aspirational expression.
Ran 22 days
Victoria's Secret

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