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Wilson ads: 27 winning Facebook and Instagram ads

Every Wilson ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 131 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
66
Median run
14 days
Against Sports / Outdoor’s 15-day median
0.9×
In the library: 23 statics, 4 videos
27 ads

Longest run

Longest run: 131 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Wilson ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

27 ads

A studio-lit product shot of a dark teal tennis racket against a plain white background. The racket is angled slightly to the right, showing its frame, strings, and the brand logo printed on the strings. There is no text on the image itself.
Live131 days
Wilson
A close-up, high-angle shot of a white and gold tennis racket resting on a green grass court. Below the image, a solid cream-colored panel features the brand logo and the text 'SHOP COLLECTION' in a clean, elegant font.
Live34 days
Wilson
A close-up portrait of a female athlete with intense eyes, partially obscured by a tennis racket held vertically in the foreground. The racket features a distinct green tiger-stripe pattern on its frame. Text is overlaid in the bottom left corner, including the brand name, a descriptive line about the inspiration, and a call to action.
Live34 days
Wilson
A close-up portrait of a woman's face, partially obscured by a tennis racket frame with a green and black tiger-stripe pattern. The lighting is dramatic, casting a shadow across half of her face. Text is overlaid in the lower left corner, featuring the brand name, a headline about the inspiration for the design, and a call to action.
Live34 days
Wilson
A close-up, high-angle shot shows a white and gold tennis racket resting on green grass. Below the image, a solid light-beige panel contains the brand logo and a call to action. The text on the panel reads 'SHOP COLLECTION'.
Live34 days
Wilson
The image features three tennis rackets standing upright against a wooden paneled wall. A dark maroon vertical bar on the left side contains white text. The rackets are arranged in a row, each with a different color frame.
Live31 days
Wilson
A static image shows three tennis rackets leaning against a wooden cabinet. The rackets feature different colorways and are positioned side-by-side. Above the rackets, a dark maroon header contains the brand name and a collection title in white text.
Live31 days
Wilson
A top-down view of three tennis rackets with distinct colorways arranged on a textured surface. The background is a blurred tennis court covered in fallen autumn leaves. Below the rackets, the brand name and a collection title are printed in white text.
Live21 days
Wilson
A tan-colored tennis duffel bag sits centered on a green grass tennis court. The background is slightly blurred, showing a dark green architectural structure. Below the bag, on a solid light-colored background, the product name and a short descriptive sentence are printed in elegant, dark-colored text.
Live14 days
Wilson
A close-up studio shot of a blue tennis racket with orange grip tape, positioned vertically against a dark background. The racket features branding and tournament logos printed on its frame. To the left, white text invites the viewer to shop a specific collection.
Live14 days
Wilson
A high-energy, cinematic video featuring tennis players in dramatic, red-tinted settings like a burning court and a desert. The footage cuts between close-ups of players, tennis balls, and the product, a tennis racket. Text overlays appear throughout, emphasizing themes of defiance and ambition.
Live14 days
Wilson
A close-up, vertical shot of a tennis racket stands against a soft, blurred background. The racket features a white and gold frame with red string details. Below the image, a cream-colored panel contains the brand logo, a signature icon, and text describing the limited-edition nature of the product.
Live14 days
Wilson
This video features a series of cinematic shots of tennis players in various settings, including a desert and a dark court. The footage is interspersed with shots of a tennis ball being tossed and a tennis racket. The video concludes with the brand name and the product name displayed on a red background.
Live14 days
Wilson
A high-quality product shot shows a tennis racket and two matching beige bags resting on a manicured grass court in front of a brick building. The text below the image introduces a limited-edition collection celebrating a career milestone. The overall aesthetic is premium and commemorative.
Live14 days
Wilson
A man stands in a tennis shop, holding a red Wilson tennis racket and speaking to the camera. He discusses the racket's performance, comparing its feel to other models, and provides specific advice on string tension and player suitability. The video features text overlays that highlight the key points of his review.
Live14 days
Wilson
A studio-style product shot features three tennis rackets standing upright against a wooden paneled wall. The rackets are arranged in a row, showcasing different colorways. Above the rackets, a dark maroon header contains the brand name and a collection title in white text.
Live14 days
Wilson
A dark maroon background features a large, cream-colored brand logo centered in the upper half. Below the logo, the text 'It's Game Time' is written in a large, light-colored font. A smaller line of text below reads 'Find a gift for every player.'
Live13 days
Wilson
A bento-grid layout featuring four distinct panels of tennis players and gear. The top-left panel shows a man preparing to swing, the top-right shows a woman serving, the bottom-left shows a woman in a ready stance, and the bottom-right shows a close-up of tennis shoes. A dark maroon panel on the left contains the text 'It's Game Time', and a matching maroon panel on the right features the brand logo.
Live13 days
Wilson
A group of four models stand in a row against a wood-paneled wall, dressed in athletic tennis apparel and holding tennis rackets. Above the image, a yellow headline announces early access to a sale event. Below the image, additional text provides the specific date for the event and instructs the viewer to subscribe to a newsletter to participate.
Live12 days
Wilson
A group of four models stands in a line against a dark wood-paneled wall, dressed in athletic tennis apparel and holding tennis rackets. Above the image, a small yellow headline announces an early sale event. Below the image, large yellow text invites the viewer to gain exclusive early access to the sale, followed by a specific date and a call to subscribe.
Live11 days
Wilson

Headline, on 21 of its 27 ads

Counted over its 27 filed ads

How Wilson makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Wilson's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Wilson advertises on Facebook and Instagram

The library holds 27 ads from Wilson in Sports / Outdoor, and 66 running on its Meta pages now. Its most common visual formats are Headline (21 ads), Product Image (9) and Model Shot (8). Its ads most often open on Exclusivity (5 ads), Aspirational (4) and Belief (2) hooks. Its ads stay up a median 14 days, 0.9× the Sports / Outdoor median of 15 days.

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