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27 Myth busting Hook Ad Examples

Names a common belief and proves it wrong.

A close-up of a person's face shows redness and irritation, particularly on the cheeks and neck, indicative of rosacea. Overlay text in French reads, "If you have rosacea, you are surely making this mistake." A highlighted section within the text emphasizes "de la rosacée" (of rosacea). Below the main text, a small circular icon with a downward-pointing arrow is visible on the left side of the image.

The creative is a text-only ad with a dark background. The text is in a bold, white font with a yellow outline and is angled. The main text reads "Die 3 größten Mythen über Kochboxen, die Leute immer noch darauf hereinfallen." This translates to "The 3 biggest myths about meal kits that people still fall for." The ad is promoting a winter sale for HelloFresh, offering a discount and free add-ons for new customers using a specific code.

A single, cooked sweet potato sits on a clear glass plate against a blue tiled background. White text with a black outline reads "Les mythes les plus trompeurs" and green text reads "à propos de HelloFresh" overlaid on the image. The creative appears to be debunking common myths about the HelloFresh meal kit service.

A black cast iron skillet is shown from a top-down perspective. Text overlays in white and yellow are positioned over the skillet. The white text reads "Die 3 größten Mythen über Kochboxen" and the yellow text reads "Die Leute fallen immer noch darauf herein". The creative is promoting a meal kit service with a discount offer.

A woman with blonde hair pulled back is holding a white scoop with a white powder on it. She is looking at the camera and speaking. A comment box is visible on the left side of the screen with text that reads "The body doesnt make collagen, so it needs amino acids to build it, without those, your wasting your money". To the right of the woman is a clear glass with Halloween-themed drawings on it, including pumpkins and ghosts. The woman is wearing a beige sweater with a dark tree design on it.

A split screen shows two women. The top portion features a young Asian woman with long, dark hair, looking directly at the camera. The bottom portion shows an older Caucasian woman with blonde hair and glasses, also looking at the camera and smiling. White text is overlaid on the image, reading "Don't use retinol & Retinal if you are watching this!". The copy "Is retinal just a fancy retinol? No." is also present.

A young woman with dark hair and fair skin holds a small jar of product up to the camera. She is wearing a white tank top. The background is blurred, showing wooden beams and white ceiling fixtures. Black text overlays the bottom half of the image, reading "made with science backed ingredients". The product jar has text on it, but it is too blurry to read. The overall impression is of a skincare product being presented by a model.

Fröya Organics

The ad is split into two sections. On the left, it shows a live video conversation between a healthcare provider and a patient. The provider is a Black woman in a white coat. On the right, a White woman is holding a phone. There is text overlayed in speech bubbles. The text in the first speech bubble says, "Your irregular cycles are just caused by stress". An X is next to it. The second speech bubble says, "Not true for everyone. Our practitioners explore solutions with you". The ad includes a call to action that encourages viewers to talk to a Fertility Practitioner.

The ad features a jar of capsules in the center, against a reddish-orange background. The capsules are visible inside the jar and spill out. Microphones are placed around the jar as if for an interview. Text at the top claims to break its silence on "too good to be true" allegations. The jar with the capsules sits on a small pedestal.

The ad is a vertically oriented graphic with a product photo in the center. The background is split vertically horizontally between two colors, with a light purple at the top and a bright pink at the bottom. At the center is a tilted glass of coffee, resting on a cluster of white, cloud-like objects. The coffee has layers of brown and foamy white, appearing as if it's been freshly poured. Scattered around the glass are what looks like pieces of coffee-flavored food. The text "COFFEE SHOULDN'T" is written in white letters on a bright pink horizontal banner.

The ad features a bold headline, 'Losing weight is complicated,' set against a yellow and turquoise background. Text highlights the ineffectiveness of 'strict diets' and 'intensive workouts' with lines crossed over them. The ad showcases a product, including a black bottle and a glass of prepared drink, along with ingredients. The phrase 'CLINICALLY PROVEN' is included. Text promotes 'FAST & LONG TERM results with NO changes to activity or nutrition.' The ad concludes with a 'LEARN MORE' call-to-action button and a disclaimer. The style is clean and modern, using contrasting colors to draw attention.

The ad features a green background with text at the top that says "PSA: Not All Probiotics Are Created Equal." In the center is a dark green jar with a white dot on it. Below the jar, there are several bullet points highlighting product features: 2-in-1 probiotic and prebiotic, 24 scientifically studied strains, supports healthy regularity and ease of bloating, supports skin and heart health, and survives digestion.

The ad features a green pouch and a green cylinder of a dietary gummy supplement, along with a small green block with a flash sale promotion, and three yellow sticky notes with crossed-out phrases. The pouch and cylinder clearly display the product: 'Teen's Daily Kickstart Multi Gummy Drops.' The text on the notes reads 'chicken nugget diet', 'picky eating', and 'junk food addiction,' with each phrase crossed out, suggesting the product addresses these issues. The green block states 'Flash Sale Today Only' alongside a promotional code. The products are set against a white tile background.

The image shows a product display for a children's gummy multivitamin. In the foreground, a hand holds a cylindrical container of the product, and adjacent to it is a pouch of the same product. Each container is teal with white detailing, and a stylized illustration of a friendly face. The background includes three yellow sticky notes each with a phrase crossed out and several lines of text indicating the product details and promotion like “Flash Sale Today Only. Code: FIRSTDAY25”. The overall composition emphasizes the health benefits of the product in a visually engaging way.

The ad is a split image with a clear contrast. The top half features the text "'i could NEVER wear a bikini'" with a red line striking through it. Below this, on the left side of the image, there is a woman wearing a blue bikini standing on what looks like a beach. On the right side, there is a small peach-colored bottle with a white label on it that says "Blood Control" with a handwritten sticky note listing the benefits such as abdominal, bloating, constipation, fluid retention, and flatulence. The layout emphasizes a before-and-after effect with the implication that using this product helps with bloating to wear a bikini.

An ad for Hydrant, a hydration drink mix, against a light blue background. The ad features a person's hand holding a Hydrant packet pouring the powder into a clear glass of water, with the mix dissolving, showing a color change. The ad contains an open packet and a package of the product. Text overlay reads, 'They said hydration drinks need stevia, artificial flavors, and sugar...' and then 'We proved them wrong'. The ad displays the product emphasizing real fruit juice, balanced electrolytes, zero junk.