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27 Myth busting Hook Ad Examples

Names a common belief and proves it wrong.

A close-up shot of a woman applying a light-colored liquid foundation to her cheek. She is using her fingers to blend the product into her skin. The text overlay reads, "This is not a foundation. It's a tinted serum with vitamin C & aloe vera. + Available in 6 shades." The woman is wearing a black spaghetti strap top and a gold necklace.

A close-up of a person's face shows redness and irritation, particularly on the cheeks and neck, indicative of rosacea. Overlay text in French reads, "If you have rosacea, you are surely making this mistake." A highlighted section within the text emphasizes "de la rosacée" (of rosacea). Below the main text, a small circular icon with a downward-pointing arrow is visible on the left side of the image.

A woman with dark, wavy hair smiles gently at the camera, standing in a well-lit bathroom. She is wearing a light grey sweater. The background shows a sink with wooden cabinets, a round mirror, and a hanging plant. On-screen text at the top of the image reads: "Retinol and retinal are NOT the same thing."

A middle-aged woman with dark hair and fair skin looks directly at the camera. She is wearing a dark green t-shirt. The background appears to be a bathroom with a mirror and some toiletries visible. The text "Your 10-step routine might be working against you" is overlaid on the image.

A split screen shows two women. The top portion features a young Asian woman with long, dark hair, looking directly at the camera. The bottom portion shows an older Caucasian woman with blonde hair and glasses, also looking at the camera and smiling. White text is overlaid on the image, reading "Don't use retinol & Retinal if you are watching this!". The copy "Is retinal just a fancy retinol? No." is also present.

A young woman with dark hair and fair skin holds a small jar of product up to the camera. She is wearing a white tank top. The background is blurred, showing wooden beams and white ceiling fixtures. Black text overlays the bottom half of the image, reading "made with science backed ingredients". The product jar has text on it, but it is too blurry to read. The overall impression is of a skincare product being presented by a model.

Fröya Organics

The ad is split into two sections. On the left, it shows a live video conversation between a healthcare provider and a patient. The provider is a Black woman in a white coat. On the right, a White woman is holding a phone. There is text overlayed in speech bubbles. The text in the first speech bubble says, "Your irregular cycles are just caused by stress". An X is next to it. The second speech bubble says, "Not true for everyone. Our practitioners explore solutions with you". The ad includes a call to action that encourages viewers to talk to a Fertility Practitioner.

The ad features a jar of capsules in the center, against a reddish-orange background. The capsules are visible inside the jar and spill out. Microphones are placed around the jar as if for an interview. Text at the top claims to break its silence on "too good to be true" allegations. The jar with the capsules sits on a small pedestal.

The ad features a bold headline, 'Losing weight is complicated,' set against a yellow and turquoise background. Text highlights the ineffectiveness of 'strict diets' and 'intensive workouts' with lines crossed over them. The ad showcases a product, including a black bottle and a glass of prepared drink, along with ingredients. The phrase 'CLINICALLY PROVEN' is included. Text promotes 'FAST & LONG TERM results with NO changes to activity or nutrition.' The ad concludes with a 'LEARN MORE' call-to-action button and a disclaimer. The style is clean and modern, using contrasting colors to draw attention.

The ad features a green background with text at the top that says "PSA: Not All Probiotics Are Created Equal." In the center is a dark green jar with a white dot on it. Below the jar, there are several bullet points highlighting product features: 2-in-1 probiotic and prebiotic, 24 scientifically studied strains, supports healthy regularity and ease of bloating, supports skin and heart health, and survives digestion.

The ad features a green pouch and a green cylinder of a dietary gummy supplement, along with a small green block with a flash sale promotion, and three yellow sticky notes with crossed-out phrases. The pouch and cylinder clearly display the product: 'Teen's Daily Kickstart Multi Gummy Drops.' The text on the notes reads 'chicken nugget diet', 'picky eating', and 'junk food addiction,' with each phrase crossed out, suggesting the product addresses these issues. The green block states 'Flash Sale Today Only' alongside a promotional code. The products are set against a white tile background.

The image shows a product display for a children's gummy multivitamin. In the foreground, a hand holds a cylindrical container of the product, and adjacent to it is a pouch of the same product. Each container is teal with white detailing, and a stylized illustration of a friendly face. The background includes three yellow sticky notes each with a phrase crossed out and several lines of text indicating the product details and promotion like “Flash Sale Today Only. Code: FIRSTDAY25”. The overall composition emphasizes the health benefits of the product in a visually engaging way.

The ad is a split image with a clear contrast. The top half features the text "'i could NEVER wear a bikini'" with a red line striking through it. Below this, on the left side of the image, there is a woman wearing a blue bikini standing on what looks like a beach. On the right side, there is a small peach-colored bottle with a white label on it that says "Blood Control" with a handwritten sticky note listing the benefits such as abdominal, bloating, constipation, fluid retention, and flatulence. The layout emphasizes a before-and-after effect with the implication that using this product helps with bloating to wear a bikini.

The ad features a visually split composition. At the top, a spoon holds a dollop of white yogurt. Centered are bold, blue text: 'PROBIOTICS / ARE CLASSED AS / FOOD, NOT / MEDICINE'. Beneath, smaller text states, 'No law requires companies to clinically / test them before selling them.' At the bottom, two clear capsules are visible on a light blue background.

A vertical ad featuring a dark blue background with several pills scattered around the frame. The text "Most supplements don't work." is prominently displayed in white and green font, followed by "Here's why:" in white. A curved white flourish element points to the right. There are progress indicators at the bottom.

The image shows a woman sitting on a couch, holding a bowl and a spoon. She is looking to the side, and speech bubbles are overlaid on the image. One speech bubble says, "Your diet's fine as long as you drink green smoothies" with a red X. The other says, "Get a personalized nutrition plan to conceive faster" with a green check mark. At the bottom of the image is a horizontal banner that says, “Talk to a Mira Fertility Practitioner”.