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Abercrombie & FitchFashion

Abercrombie & Fitch ads: 44 winning Facebook and Instagram ads

Every Abercrombie & Fitch ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 46 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
250
Median run
12 days
Against Fashion’s 18-day median
0.7×
In the library: 27 statics, 1 carousel, 16 videos
44 ads
Ask Claude about Abercrombie & Fitch (opens Claude in a new tab)Meta Ad Library page of Abercrombie & Fitch (opens in a new tab)

Longest run

Longest run: 46 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Abercrombie & Fitch ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

44 ads

A static-like video shows a wall with various NFL-branded sweatshirts hanging on hooks, styled with accessories like vintage helmets and footballs on a table below. The brand name and partnership logo are centered at the top. The scene remains still throughout the video, presenting a curated collection of apparel.
Live46 days
Abercrombie & Fitch
A studio-lit, front-facing shot of a black tote bag against a plain, light grey background. The bag features two long shoulder straps, two shorter handles, and mesh side pockets. A small, rectangular brand label is centered on the front of the bag.
Live46 days
Abercrombie & Fitch
A studio-lit scene displays a collection of NFL-branded sweatshirts hanging on wooden hangers against a plain wall. A wooden chair in the foreground holds a stack of folded sweatshirts, while a vintage football and helmet sit on the floor. The brand name and NFL partnership are printed in the center.
Live46 days
Abercrombie & Fitch
A static-like video showing a collection of NFL-branded sweatshirts hanging on a wall. The scene is styled like a vintage locker room with football helmets and props arranged on a wooden bench below. The brand logo and partnership text appear at the top of the frame throughout the video.
Live46 days
Abercrombie & Fitch
A close-up shot of a person wearing a black quilted vest over a black zip-up jacket and a white t-shirt. The person is standing against a plain, light-colored background. The focus is on the texture and layering of the clothing.
Live46 days
Abercrombie & Fitch
A studio-shot image of a navy blue, short-sleeved, ribbed polo shirt with a quarter-zip collar. The garment is displayed flat against a plain, light grey background, highlighting its texture and design details.
Live31 days
Abercrombie & Fitch
A studio-shot of a black, washed-out baseball cap centered against a plain light grey background. The cap features a gold embroidered harp logo on the front crown and the brand name embroidered in gold on the side panel. The image is a clean, minimalist product display.
Live31 days
Abercrombie & Fitch
A woman stands against a plain white wall, wearing a dark brown mini dress with ruffled straps. The lighting is soft and natural, casting a subtle shadow on the wall behind her. She looks directly at the camera with a neutral expression.
Live31 days
Abercrombie & Fitch
A studio-shot image of a light pink, structured tote bag with mesh side pockets and a shoulder strap. The bag is centered against a plain, light grey background. The brand name is subtly embossed on the front center of the bag.
Live31 days
Abercrombie & Fitch
A young woman stands against a plain, light-colored studio backdrop, wearing a pink and white gingham-patterned athletic dress. She has her hands raised to her neck, holding a pair of silver over-ear headphones. The image is a clean, professional studio shot focusing on the model and the clothing.
Live31 days
Abercrombie & Fitch
A studio-lit product shot of a black, structured tote bag centered against a plain, light grey background. The bag features sturdy handles, a wide shoulder strap, and side mesh pockets. The brand name is subtly embossed on the front center of the bag.
Live27 days
Abercrombie & Fitch
A studio-shot image of a dark green necktie with a repeating geometric pattern in shades of blue and orange. The tie is laid vertically against a plain, light grey background, centered in the frame. There is no text on the image.
Live21 days
Abercrombie & Fitch
A studio-shot image of a dark green, textured knit sweater centered against a plain, light grey background. The sweater features a mock neck and ribbed cuffs and hem, presented as a clean product shot.
Live21 days
Abercrombie & Fitch
A studio-lit portrait of a woman wearing a white, textured fleece pullover with a quarter-zip detail. She is standing against a plain, light-colored wall with soft, natural-looking shadows cast across the background. The image focuses on the fit and texture of the garment.
Live21 days
Abercrombie & Fitch
This video features a conversation between a brand stylist and a model, Claire Kittle, as they discuss her personal style and partnership with the brand. The video showcases various outfits, including a cropped trench coat, a V-neck sweater, and a faux fur coat, while the two women talk about the evolution of the term 'WAG' and the importance of being genuine. The video concludes with the stylist gifting the model a bag, highlighting the brand's role as an official fashion partner of the NFL.
Live13 days
Abercrombie & Fitch
A stylish video featuring a professional athlete modeling various outfits in a sophisticated, dimly lit interior setting. The creative showcases different looks, including jackets, sweaters, and trousers, with the athlete posing in chairs and leaning against a bar. Text at the bottom identifies the athlete and his professional role.
Live13 days
Abercrombie & Fitch
This video features an NFL player working with a stylist to select outfits from a clothing rack. The player tries on different looks in front of a mirror, discussing his style preferences and the outfits provided. The video includes text overlays identifying the player and the stylist, and concludes with a brand logo and partnership announcement.
Live13 days
Abercrombie & Fitch
A professional athlete is styled by a brand stylist in a studio setting, trying on different outfits. The video features the athlete discussing his style preferences and the comfort of the clothing. The creative ends with the athlete choosing his favorite pieces and the brand's logo appearing as the official fashion partner of the NFL.
Live13 days
Abercrombie & Fitch
A stylish video montage features a professional athlete modeling various outfits from a clothing collection. The scenes transition between close-ups of clothing details and full-body shots of the athlete in a sophisticated, dimly lit interior setting. The text 'The CeeDee Lamb Edit' remains centered on the screen throughout the entire video.
Live13 days
Abercrombie & Fitch
A cream-colored t-shirt with a graphic on the back. The graphic features a vintage Kodak Ektralite 10 camera, tied with a red ribbon and bow, as if it were a gift. Above the camera, large, stylized text reads "A Very Gifted Camera". To the right of the camera, smaller text describes the camera and its features, with the Kodak logo and the phrase "Capture the Season".
Live12 days
Abercrombie & Fitch

Studio Shot, on 19 of its 44 ads

Counted over its 44 filed ads

Visual formats

Hooks it opens on

How Abercrombie & Fitch makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Abercrombie & Fitch's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Abercrombie & Fitch advertises on Facebook and Instagram

The library holds 44 ads from Abercrombie & Fitch in Fashion, and 250 running on its Meta pages now. Its most common visual formats are Studio Shot (19 ads), Model Shot (13) and Cinematic B-Roll (11). Its ads most often open on Aspirational (4 ads) and Relatability (2) hooks. Its ads stay up a median 12 days, 0.7× the Fashion median of 18 days.

Brands like Abercrombie & Fitch

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