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Aesop ads

The hooks, angles and offers behind Aesop’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Beauty / Personal Care 20
Top formats
Updated
Oct 31, 2026
Longest run
43 days
Visual formats
Hook tactics
Niche
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The Aesop logo is displayed prominently at the top of the image. Below it, the text reads "Von unserem Haus in Ihr Zuhause" and "Öffnen Sie die Tür zu Aesop." The main visual shows a person's hands opening a brown cardboard box, revealing two Aesop products inside. The lighting is dim and atmospheric, focusing attention on the act of unboxing and the brand's aesthetic.
Ran 43 days
Aesop
The creative features a green tube of Aesop Geranium Leaf Body Scrub displayed on a golden shelf surrounded by small potted plants. A hand is seen watering the plants with a small golden watering can. The text overlay announces "Disponible en ligne avec livraison offerte : Gommage à la Feuille de Géranium pour le Corps. Un cadeau vivifiant qui fait toujours mouche." which translates to "Available online with free delivery: Geranium Leaf Body Scrub for the Body. A invigorating gift that always hits the mark."
Ran 43 days
Aesop
A top-down view of a book with a stack of seven small, amber-colored perfume sample vials arranged on its open pages. The Aesop logo is visible in the upper left corner of the image. Each vial has a black cap and contains a clear liquid. Text labels on the vials indicate different Aesop scents, such as 'Aer Unforeseen', 'Entirely Aurmer', 'Evoking Eidesis', 'Above Us, Steorra', 'Tacit Truths', 'Soaking Virerer', and 'Eternal Karst'. The overall aesthetic is clean and minimalist, highlighting the product samples.
Ran 36 days
Aesop
A close-up shot shows a person's hand gently touching a row of dark-colored books on a shelf. The Aesop logo is prominently displayed in white text over the books. The copy overlays the image, inviting viewers to explore a range of fragrances designed to evoke feelings and thoughts.
Ran 35 days
Aesop
A close-up shot of an amber glass bottle of Aesop Unforeseen Aer fragrance. The bottle has a textured black cap and the product name is embossed on the glass. The background features a blurred, abstract pattern of green foliage and dark brown fabric, creating a moody and naturalistic atmosphere. The text overlay highlights the new fragrance and its evocative scent profile, suggesting an aspirational experience of fresh air and rugged landscapes.
Ran 35 days
Aesop
A man wearing glasses and a blue blazer looks upwards against a plain, light brown background. The image is a close-up, focusing on his face and upper body. On-screen text in Japanese asks, "Can change be a source of richness?" The ad is for Aesop's "Unforeseen, Aer" Eau de Parfum, describing its scent profile and inspiration.
Ran 32 days
Aesop
A close-up shot shows a hand pressing down on the pump of an Aesop Resurrection Aromatique Hand Wash bottle. The amber glass bottle has a white label with black text. The hand is out of focus in the background, with the focus on the product. The overall aesthetic is clean and minimalist, highlighting the product itself.
Ran 32 days
Aesop
The image displays three Aesop hand care products arranged on a neutral-toned surface. On the left, a large brown glass bottle with a pump dispenser stands prominently. To its right, a smaller brown glass bottle with a dropper cap rests on a beige cube. In the foreground, a pale pink tube of hand cream is positioned horizontally. The Aesop logo is visible on all products. Text overlays the image, introducing the 'Solais Replenishing Hand Serum' and describing its function as an illuminative step for skin brightening and evening after cleansing and before hydration.
Ran 32 days
Aesop
A close-up, amber-colored glass bottle of Aesop perfume is shown against a soft blue background. The bottle has the brand name 'Aesop' embossed on it, and the text 'Unforeseen Aer' is printed on the glass. The copy overlays the image, introducing the new fragrance as an aromatic fable about the value of imperfection and announcing its availability in stores and online.
Ran 31 days
Aesop
A close-up shot of an amber-colored glass bottle of Aesop perfume. The bottle has embossed text that reads "Aesop" near the bottom. Above the brand name, the text "Unforeseen Aer" is printed in a darker font. The liquid inside the bottle is visible and appears to be a light amber color. The background is a soft, out-of-focus light blue. The on-screen text introduces the new perfume as an "aromatic fable that celebrates imperfection."
Ran 31 days
Aesop
The creative features multiple amber-colored glass bottles of Aesop perfume, some in focus and some blurred in the background, against a soft, muted green backdrop. The main bottle in the foreground is clearly visible, showcasing the 'Unforeseen Aer' label. Text overlays on the left side of the image introduce the product and its inspiration, stating 'Aesop. Unforeseen Aer. Una fragranza ispirata ai venti del cambiamento.' The overall aesthetic is minimalist and sophisticated, highlighting the product's design and essence.
Ran 31 days
Aesop
The creative features a close-up shot of Aesop perfume bottles against a backdrop of green foliage. The main focus is on a small sample vial and a larger bottle of "Unforeseen Aer" Eau de Parfum. White text overlays the image, announcing the discovery of the new fragrance and a complimentary 2ml sample with every order. The overall aesthetic is sophisticated and natural, highlighting the product and the offer.
Ran 31 days
Aesop
The Aesop logo is displayed in the top left corner of the image. The background features a blurred landscape with rolling hills under a pale sky. In the foreground, a silhouetted figure stands facing away from the camera, their form indistinct due to the soft focus. The overall impression is one of serene, natural beauty, with the brand's minimalist aesthetic subtly present.
Ran 30 days
Aesop
A close-up shot of an Aesop "Solis" Replenishing Hand Serum bottle with a dark cap. The bottle is amber glass and has a white label with black text. The background is a warm, out-of-focus orange hue. Below the bottle, the French text "Avez-vous déjà essayé" is overlaid in a light, serif font. The image focuses on the product and its packaging, suggesting a luxurious and effective skincare experience.
Ran 22 days
Aesop
The image features multiple amber-colored glass bottles of Aesop perfume arranged against a soft, muted green background. The bottles are out of focus, creating a dreamy and atmospheric effect. Text overlays on the main bottle read "Unforeseen Aer" and "Aesop." The headline, "Descubre nuestra nueva fragancia, Unforeseen Aer, una fábula aromática que celebra la imperfección," introduces the product and its concept. The ad copy also mentions availability in stores and online.
Ran 22 days
Aesop
A dark, moody shot focuses on an Aesop branded bottle with a pump dispenser, placed on a wooden surface. To the right of the bottle, a small tube of product lies on the surface. In the background, a hand is holding up a piece of brown wrapping paper patterned with various Aesop product silhouettes. The Aesop logo is prominently displayed in white text over the bottle. The overall aesthetic is sophisticated and emphasizes the product and its packaging.
Ran 22 days
Aesop
The image displays a warm, inviting scene with a bookshelf filled with books in the background. In the foreground, a wooden table holds a row of Aesop perfume bottles. The Aesop logo is visible in the top left corner. The text overlay announces the new Fragrant Fables collection of Eau de Parfum and mentions special events and installations in selected London stores.
Ran 19 days
Aesop
A dark amber bottle of Aesop Resurrection Aromatique Hand Wash is held by two hands. The hands are pressing the pump dispenser over an open palm, as if dispensing the product. The label on the bottle is visible, showing the brand name 'Aesop' and the product name 'Resurrection Aromatique Hand Wash' in English and French. Text overlays on the image read: 'Discover the NEW Aesop Hand & Body Care collection.' and 'Efficacious formulas. Sensorial experience.'
Ran 18 days
Aesop
The image features a close-up of a person's hands holding a piece of sheer, textured fabric against a similar background. A metal ruler and a pair of scissors are visible on the left side of the frame. White text overlays the image, announcing "Aesop. The Factory of Light. Discover an illuminative installation." Below this, event details are provided: "21 - 26 April, 10am-6pm Chiesa del Carmine, Piazza del Carmine 2, Milan."
Ran 18 days
Aesop
A blurred image shows a person walking past a tall, grey shelving unit filled with books. The text "Aesop.", "Visit the Aesop Queer Library", and "Aesop Soho and Aesop Spitalfields 3-5 July" is overlaid on the left side of the image. The overall aesthetic is minimalist and sophisticated, with a focus on the event and its location.
Ran 18 days
Aesop

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