AdSwipeFile

Refreshed Nov 12, 2026

Amazon ads

The hooks, angles and offers behind Amazon’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Amazon’s Meta page
6,170
LaunchedLast 30 days, on its Meta page
43
Median runHow long its ads stay up
1 day
Against Retail / MarketplaceNiche median 29 days
0.0×

How Amazon builds them

57 ads

What Amazon's ads are made of, row by row.

Free with an account.

Longest running

All 57

The Amazon ads that ran longest.

Free with an account.

Niche
Format
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Hook
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Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

57 ads

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A high-angle shot of a neatly organized utility cabinet shelf filled with clear plastic storage bins. Each bin is labeled with black tape and white text, containing various household items like tape, cleaning supplies, and batteries. Elegant white cursive text is overlaid in the center of the image.
Active · 164 daysVideo
Amazon
A close-up, top-down view shows hands using a white plastic kitchen tool to cut a tortilla wrap on a marble countertop. The product, labeled 'FLIPWRAP', is centered in the frame. A line of text is overlaid in the middle of the image.
Active · 162 daysVideo
Amazon
A close-up, first-person view shows a person's hands organizing pants on a multi-tier hanger inside a closet. The hanger is white with several metal arms holding folded jeans. The text overlay is positioned at the top of the image, addressing the viewer directly about closet organization.
Active · 122 daysVideo
Amazon
A close-up shot of a person's hand holding a purple, rectangular toilet cleaner container in a bathroom. The image features two distinct text overlays in white font on pink backgrounds, posing a question about maintaining a clean home and promising a solution. The product name is visible on the container itself.
Active · 114 days
Amazon
A person's hands are shown placing a portable refrigerator into the trunk of a car. Two pink and white text boxes are overlaid on the image, asking a question about carpool life and inviting the viewer to see car essentials.
Active · 113 days
Amazon
A woman in a kitchen is shown installing an adhesive drawer into a lower cabinet. The image features large white text overlays that identify the source and the benefit of the product. The kitchen has a modern, high-contrast black and white aesthetic.
Active · 111 daysVideo
Amazon
A close-up, high-angle shot of a white silicone sink splash guard installed on a marble countertop next to a white kitchen sink. The image features two text overlays in the center, with the first line in a red rounded rectangle and the second line in a white rounded rectangle. The scene is bright and clean, focusing on the practical kitchen accessory.
Active · 84 days
Amazon
A close-up shot shows a person's hand interacting with a doorbell cover mounted on a brick wall. The cover is a small, rectangular device with a rotating mechanism that displays the text 'DO NOT DISTURB'. Large, bright yellow text is overlaid on the image, stating 'THIS SAVES NAP TIME!' to highlight the product's primary utility.
Active · 79 daysVideo
Amazon
A first-person perspective shot shows a hand holding a star-shaped, stained stove cap in front of a clean kitchen stove. A text overlay at the top of the frame challenges the idea that stove caps can be permanently ruined. The scene focuses on the contrast between the dirty item and the clean kitchen environment.
Active · 77 daysVideo
Amazon
A close-up shot of a high-end, chrome-finished Revolution toaster sitting on a white marble countertop in a kitchen. A person's hand is shown pressing the digital touchscreen interface on the front of the toaster. A white rounded rectangular label with text is positioned at the bottom of the frame.
Active · 77 days
Amazon
A close-up shot shows a person's hands pouring small, clear scented beads into the dust canister of a vacuum cleaner. Large, bold text is overlaid at the top of the image, presenting the content as a home cleaning hack. The background is slightly blurred, showing a typical living room setting.
Active · 51 daysVideo
Amazon
A close-up shot shows a hand placing fresh strawberries into a green, ceramic, self-spinning fruit washing bowl inside a kitchen sink. The bowl is positioned on a gold-colored sink rack under running water. Large, bold yellow text is overlaid at the top of the image, announcing the method for washing fruit.
Active · 51 daysVideo
Amazon
A high-angle, close-up shot shows a rectangular Himalayan salt block resting on a kitchen stovetop. Two seared steaks, each topped with a sprig of fresh rosemary, are placed on the salt block alongside four stalks of cooked asparagus. The scene is bright and clean, focusing on the food preparation.
Active · 42 daysVideo
Amazon
A woman with long brown hair stands in front of a doorway, wearing a dark navy polo shirt and blue jeans with a brown belt. She is looking directly at the camera with a neutral expression. The background is a simple, light-colored wall with a dark door frame.
Active · 32 daysVideo
Amazon
A close-up shot of a hand holding a smartphone displaying the Amazon Grocery interface. The screen shows a bright green background with the text 'Low prices, every day.' above an illustration of a brown paper grocery bag filled with fresh produce like bananas, carrots, and asparagus.
Active · 32 days
Amazon
A close-up shot shows a person's hand holding a stainless steel bowl under a kitchen faucet. Water is running into the bowl, which features a small fill plug on its rim. The text overlay is centered in the lower half of the image.
Active · 30 daysVideo
Amazon
A woman walks out of her front door into the daylight. On the doorstep, three brown paper grocery bags are lined up, each clearly branded with the Amazon grocery logo. The scene is captured from a slightly low angle, showing the woman's home entrance and the delivered items.
Active · 28 days
Amazon
A studio shot displays a stack of four gold-toned picture frames arranged in a cascading, overlapping layout. The front-most frame contains a black and white photograph of a mother and daughter smiling together. Text overlays on the bottom left corner of the front frame specify the frame size and mat size.
Active · 3 days
Amazon
A studio shot of a wooden toy construction set on a plain white background. The set includes a red cement mixer truck, an orange front loader, a blue dump truck, a wooden barrier, and two small wooden construction worker figures. The toys are arranged in a cluster as if they are working on a construction site.
Active · 3 days
Amazon
A studio shot of a model from the waist down, wearing dark grey cropped drawstring pants and white sneakers. The background is a plain, light grey color. There is no text on the image.
Active · 3 days
Amazon

How Amazon makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Amazon's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Amazon advertises on Facebook and Instagram

The library holds 57 ads from Amazon in Retail / Marketplace, and 6,170 running on its Meta pages now. Its most common visual formats are Text Overlay (34 ads), Lifestyle Image (16) and Product Image (14). Its ads most often open on Relatability (22 ads), Explainer (10) and Curiosity (5) hooks. Its ads stay up a median 1 day, 0.0× the Retail / Marketplace median of 29 days.

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Amazon by format

Amazon by hook

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