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Amika ads

The hooks, angles and offers behind Amika’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Beauty / Personal Care 20
Top formats
Updated
Oct 31, 2026
Longest run
62 days
Visual formats
Hook tactics
Niche
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A woman with long, auburn hair is holding a bright pink bottle of Amika Superfruit Star Lightweight Hair Oil. She is wearing a pink ribbed sweater and looking towards the camera with a slight smile. White text overlays the image, reading "amika:" at the top and "superfruit star lightweight hair oil" on the left side. The background is a soft pink gradient. The ad focuses on the product and its benefits for hair.
Ran 62 days
Amika
A woman with her eyes closed and mouth open in laughter is shown against a bright yellow background. Her hair is flowing, and she is holding a bottle of Amika frizz-me-not product. White text overlayed on the image reads "summer doesn't stop for frizz." The overall impression is one of carefree joy and freedom from hair concerns during the summer season.
Ran 51 days
Amika
The creative features a young woman with voluminous blonde hair, looking towards the camera with a slight smile. Text overlaying the top of the image reads "my fake blowdry routine". In the lower portion of the image, three inset photos showcase different hairstyles, likely examples of the desired outcome. The overall aesthetic is bright and aspirational, focusing on achieving a polished hairstyle.
Ran 42 days
Amika
A hand holds a blue spray bottle of Amika Hydro Rush leave-in conditioner. The bottle has a colorful floral pattern. Text overlay reads "Hydro Rush" with pink hearts on either side. The copy asks if a glow-up is possible with only two products and confirms it is with Amika, asking for validation. It also mentions availability at Sephora France and includes hashtags related to hair and curly hair.
Ran 41 days
Amika
Three bottles of Amika hair products are displayed against a bright yellow background. Pink speech bubbles with text are overlaid on the image: 'cleanse' points to the leftmost bottle, 'condition' points to the middle bottle, and 'block humidity' points to the rightmost bottle. The brand name 'amika:' is prominently displayed at the top, followed by the headline 'win the fight against frizz'.
Ran 40 days
Amika
A close-up shot of a modern bathroom vanity with a textured stone countertop. On the counter are two Amika hair products: a small pink bottle and a larger yellow spray bottle. The background features a textured white tile wall and a dark metal faucet. On-screen text overlays the image, highlighting the product's benefits and asking a rhetorical question about loving everything in one product.
Ran 40 days
Amika
A woman with long, dark hair sits in an orange chair in a salon setting, looking directly at the camera. The Amika logo is overlaid in large, cream-colored text across the center of the image. The copy explains that 'the wizard' (presumably a product) can do almost anything, is loved by hairdressers, and prepares, protects, and detangles for near-magical results.
Ran 27 days
Amika
A bright, natural light shot of a bathroom sink area with various Amika hair products neatly arranged on the windowsill and on a tray by the sink. The products are in colorful bottles and jars, with a woven basket holding several of them. The sink itself is clean, with a faucet and a soap dispenser. A pink towel is draped over the edge of the sink. Text overlays the image, reading "hair wash days with @amika 🫧 available at @amazonuk ad #amikapartner #hairroutine #hairinspo".
Ran 26 days
Amika
Three bottles of Amika hair products are displayed against a white background. The products are light green with intricate patterns and black text. The largest bottle on the left is labeled 'the kure strength repair shampoo'. The middle bottle is labeled 'the kure strength repair conditioner'. The smallest item on the right is a tube labeled 'the kure intense strength repair mask'. The text 'more of your faves, for less. shop value sets + save on clinically proven haircare' is overlaid on the image.
Ran 23 days
Amika
A woman in a yellow sports bra and shorts stands in a cafe, holding two drinks and drinking from one. She is looking at the camera with sunglasses on her head. Text overlays on the image describe how she uses Amika products for an at-home blow dry, mentioning a mask, primer, and hair oil. The background shows cafe seating and windows.
Ran 21 days
Amika
The creative shows a hair salon with two women. One woman is sitting in a salon chair, facing away from the camera, while another woman, presumably a stylist, walks towards the right side of the frame. The Amika logo is prominently displayed in large white text across the center of the image. Below the logo, in white text, is the phrase "Mes cheveux ont vraiment besoin de tout." which translates to "My hair really needs everything."
Ran 20 days
Amika
A person with visible abs, wearing a white crop top and light blue jeans, holds up a pink bottle of hair product and a pink smartphone in a mirror selfie. The background shows shelves stocked with beauty products and hair styling tools. On-screen text asks, "want to prolong your visits in nicky’s chair?" and suggests using the product between salon appointments to maintain color vibrancy.
Ran 19 days
Amika
A man dressed as a doctor in a pink scrub suit, complete with a stethoscope and a clipboard, looks down at a woman with blonde hair. The woman is wearing a pink long-sleeved shirt and blue jeans, and she is looking up at the man. The text on the screen reads, "Doctor, doctor, give me the news l’ve got a bad case of CHRONIC BLONDITIS 💁🏼‍♀️ The treatment is in though, with The Protector line from @amika available at @ultabeauty and loveamika.com! #amikapartner".
Ran 19 days
Amika
A woman with dark brown hair and a black tank top holds two Amika hair products. The product on the left is labeled 'the wizard detangling primer' and the product on the right is labeled 'superfruit star oil'. The woman is looking off to the side with a slight smile. Text overlaid on the image reads 'Hair prep for healthy, shiny looking hair using my favourites from @amika available @amazonuk'. The products are brightly colored with floral patterns.
Ran 18 days
Amika
A woman with blonde hair is shown in a robe, using pink rollers to style her hair. She is demonstrating a hair styling technique. On-screen text reads 'how to fake a blowout at home⭐️ these 3 products by @amika are a must in my routine! they keep my hair looking healthy, shiny & silky 👱🏼‍♀️✨'. The video appears to be a tutorial on achieving a blowout look without heat styling.
Ran 18 days
Amika
The creative displays two Amika "Soulfood Nourishing Mask" products against a white background. The top product is a smaller, round container, and the bottom is a larger tub. Both feature the Amika logo and product name in black text on an orange background, with colorful floral designs. The text "shop clinically proven haircare delivered straight to your door. spend $30 + we’ll cover the shipping." is overlaid on the image in a white, sans-serif font, positioned centrally.
Ran 18 days
Amika
The creative shows a close-up of a person's hand running through their curly hair. The hair is a warm brown color and appears voluminous. The person is wearing a white robe. Text overlays provide a four-step guide on how to achieve voluminous curls using Amika products, mentioning their availability at Sephora France. The steps include rehydrating with a spray, detangling with fingers, scrunching, and sealing with oil.
Ran 17 days
Amika
A woman with long, curly blonde hair smiles at the camera, tilting her head slightly. She is wearing a white, sheer blouse and gold hoop earrings. Text overlays the image, stating "Self-care for curly hair 🫧 Using @amika soulfood nourishing hair mask and the wizard detangling hair primer for soft, hydrated and frizz free curls 🤍 @sephorafrance #amikapartner". The background is a plain, muted grey wall.
Ran 16 days
Amika
The Amika logo is displayed prominently at the top of an orange background. Below the logo, text in French reads "des soins éprouvés pour tous les types de cheveux," which translates to "proven care for all hair types." The image features three Amika hair products: a blue spray bottle labeled "hydro rush," a small pink bottle labeled "superfruit star," and a pink spray bottle labeled "the wizard." A yellow spray bottle is also visible, partially obscured. The products are arranged in a visually appealing composition against the gradient orange backdrop.
Ran 16 days
Amika
A young woman with long, dark hair is shown from the chest up, holding a curling iron above her head. She is demonstrating a hair styling technique, with a strand of her hair curled and held out in her left hand. On-screen text reads "3 hair tips everyone needs to know." The background is a softly lit room with a window casting striped shadows.
Ran 16 days
Amika

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