AdSwipeFile

Refreshed Nov 12, 2026

BILL ads

The hooks, angles and offers behind BILL’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn BILL’s Meta page
520
Median runHow long its ads stay up
107 days
Against Finance / FintechNiche median 20 days
5.3×

The messages BILL keeps paying for

Same idea, new creatives

  • “Take a demo. Take your iPad.*”

    2 ads
    BILL ad: “Take a demo. Take your iPad.*”BILL ad: “Take a demo. Take your iPad.*”

    Running since Jul 2026.

  • “Keep your team's spend on beat. Get AirPods Pro 3”

    2 ads
    BILL ad: “Keep your team's spend on beat. Get AirPods Pro 3”BILL ad: “Keep your team's spend on beat. Get AirPods Pro 3”

    Running since Jul 2026.

  • “This is a Blackstone Griddle”

    2 ads
    BILL ad: “This is a Blackstone Griddle”BILL ad: “This is a Blackstone Griddle”

    Running since Jul 2026.

How BILL builds them

20 ads

What BILL's ads are made of, row by row.

Free with an account.

Longest running

All 20

The BILL ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

20 ads

Ask your agent about these ads
A bright orange square graphic features white text. The top section displays the headline 'Supercharge your firm.' followed by an offer for a '$150 Visa gift card.' The bottom left corner contains the brand logo, while the bottom right features a G2 certification badge for 'Best Accounting & Finance Product 2025'.
Active · 150 days
BILL
A bright orange graphic features the BILL logo at the top left with a lock icon on the right. Large white text reads 'Elite defense—so you can focus on offense' followed by a smaller line stating 'BILL blocked 8 million fraud attempts last year.' The bottom of the image displays a massive '8M' in white, with a small disclaimer in the bottom right corner.
Active · 149 days
BILL
A bright orange square graphic with white text. The top half features a bold headline about payment speed. The middle section presents a promotional offer for a gift card. The bottom right corner displays a certification badge for a finance product award, and the bottom left shows a brand logo.
Active · 148 days
BILL
A clean, studio-shot image features a dark grey YETI cooler centered on a light grey background. Large, bold orange text at the top addresses CFOs directly. Below the headline, a smaller black text line invites the viewer to take a demo to receive the cooler, accompanied by a small disclaimer.
Active · 138 days
BILL
A split-screen graphic with text at the top and a brand logo at the bottom right. On the left, a person's hands are shown reaching into an open Yeti cooler filled with ice and food containers. On the right, a white Yeti cooler is displayed against a solid orange background. The text at the top reads 'Take a demo. Chill with a Yeti.'
Active · 120 days
BILL
A bright orange background features a large, high-quality image of an iPad in the center. Bold, dark grey text is positioned above the device, clearly stating the offer. A small disclaimer is printed at the bottom, and the brand logo is in the bottom right corner.
Active · 113 days
BILL
A bright orange background features three silver iPads lined up in a row, with the rightmost device showing a portion of its screen. Large white text is printed in the upper left corner of the image, clearly stating the call to action. The overall composition is clean and minimalist, focusing entirely on the product and the text.
Active · 113 days
BILL
A man in an apron stands outside and presents a Blackstone Griddle. He gestures to the griddle as he explains its features and benefits. The video shows close-ups of food being cooked on the griddle, including steak, burgers, and vegetables. The ad ends with a graphic that says "Demo BILL, get a grill."
Active · 107 days
BILL
This static ad features a dark background with a large, centered headline in white text. Below the text is an orange button with a call to action. At the bottom of the image, a Blackstone griddle is displayed against the dark backdrop.
Active · 107 days
BILL
A dark grey background features a large, high-quality image of a pair of white AirPods Pro 3 earbuds in the center. Bold white text at the top addresses the viewer directly about managing team spending. At the bottom, a small brand logo is on the left, with a disclaimer about terms and conditions in the middle, and an orange 'Book a Demo' button on the right.
Active · 107 days
BILL
The ad shows a close-up of an Apple iPad against an orange background. Text overlays read "Take a demo. Take your iPad.*" The bottom right corner features the BILL logo. Small print at the bottom details terms and conditions. The creative is static with text.
Active · 106 daysVideo
BILL
A dark grey background features white text at the top: "Keep your team's spend on beat. Get AirPods Pro 3." Below the text are two white AirPods Pro earbuds. At the bottom left is the BILL logo. At the bottom right is an orange button that says "Book a Demo".
Active · 104 daysVideo
BILL
A man in an apron stands in front of a Blackstone griddle, cooking burgers, corn, and skewers. Text overlays explain the product and an offer. The video ends with a graphic promoting "Demo BILL, get a grill."
Active · 67 daysVideo
BILL
A professional lifestyle image shows two women walking through a modern office building, holding documents and a tablet. Two white callout boxes are overlaid on the image, one labeled 'Send recurring invoice' and the other 'Bill pay automated'. Below the image, the headline 'AP automation that scales with your finance team' is displayed in large text, followed by a 'Visit Website' button and the BILL logo.
Active · 40 days
BILL
A bright orange background features a black wearable device centered in the frame. Large white text is positioned to the left and bottom of the product, stating the headline. The brand logo is in the bottom right corner, with a small disclaimer about terms and conditions below it.
Active · 40 days
BILL
A digital tablet is displayed at an angle against a plain light background, showing a document titled 'How to automate your accounts payable'. The document includes a process diagram with steps like 'collect bills', 'upload & classify', 'collect approval', and 'release payment', along with a small headshot of a man. Large bold text at the top of the image introduces the playbook, and a dark button-like element says 'Get the ebook'.
Active · 38 days
BILL
A static image showing a golf course at sunset with a flag in the foreground that reads Last Chance. To the right, a white Malbon golf bag is displayed prominently against an orange background. Text in the center invites the viewer to demo the brand's service to receive the bag, with an orange button below for the offer.
Active · 30 days
BILL
A dark-themed graphic featuring the brand logo in the top left corner. The main text is a bold, orange and white headline that reads 'Spend predictability for CFOs starts here'. At the bottom, there is a call-to-action button with text and an arrow icon.
Active · 27 days
BILL
This is a dark-themed graphic advertisement featuring bold, high-contrast text. The headline asks how the best controllers find hidden costs, followed by a call to action to get a playbook. The design uses a simple, professional layout with a dotted pattern at the bottom.
Active · 27 days
BILL
This is a clean, minimalist graphic advertisement with a light grey background. The text is centered and uses a bold, professional font. The headline targets financial controllers, and there is a small checkmark icon below the text. At the bottom right, there is a call-to-action button with an arrow icon.
Active · 27 days
BILL

How BILL makes its ads

What its ads are built from, by type, counted over the ads we have read.

What BILL's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How BILL advertises on Facebook and Instagram

The library holds 20 ads from BILL in Finance / Fintech, and 520 running on its Meta pages now. Its most common visual formats are Product Image (13 ads), Headline (8) and Text Overlay (7). Its ads most often open on Bold claim (5 ads), Direct address (5) and Demographic callout (2) hooks. Its ads stay up a median 107 days, 5.3× the Finance / Fintech median of 20 days.

Brands like BILL

BILL by format

BILL by hook

Niche