AdSwipeFile

Refreshed Nov 12, 2026

Betterment ads

The hooks, angles and offers behind Betterment’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Betterment’s Meta page
102
Median runHow long its ads stay up
21 days
Against Finance / FintechNiche median 20 days
1.1×

The messages Betterment keeps paying for

Same idea, new creatives

  • “Be the one in your friend group who started investing early”

    3 ads

    Running since Nov 2026.

  • “Michael Thorbjornsen”

    2 ads
    Betterment ad: “Michael Thorbjornsen”Betterment ad: “Michael Thorbjornsen”

    Running since Aug 2026.

  • “You're toast, Maye”

    2 ads
    Betterment ad: “You're toast, Maye”Betterment ad: “You're toast, Maye”

    Running since Sep 2026.

How Betterment builds them

31 ads

What Betterment's ads are made of, row by row.

Free with an account.

Longest running

All 31

The Betterment ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
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Winning means kept running: brands rarely keep paying for ads that lose.

31 ads

Ask your agent about these ads
The ad opens with a close-up of various loaves of bread, with the Betterment logo visible. It then transitions to a man and woman in a kitchen, seemingly baking. The woman explains that because of Betterment, the man didn't have to think about making bread this off-season and could focus on baking it with her. The ad shows a phone screen displaying the Betterment app, illustrating automated investing, and cuts back to the couple baking, emphasizing that Betterment handles investing while they focus on their passions.
Active · 98 days
Betterment
A pro golfer, Michael Thorbjornsen, is shown on a golf course. Text overlays introduce him and explain his journey with golf, comparing it to compound interest. The ad uses graphics to illustrate financial growth over time, linking it to Betterment's services. The golfer appears at the beginning and end, speaking directly to the camera.
Active · 78 days
Betterment
A football player in a red jersey is on a field. Another player in a blue jersey approaches him aggressively. The first player uses financial terms to talk down the second player, who then reveals he uses Betterment for automated investing. The ad shows the Betterment app and ends with the brand logo and tagline.
Active · 70 days
Betterment
A football player in a red jersey with the number 10 on it is on a field. Another player in a blue jersey with the number 56 on it approaches him. The player in blue taunts the player in red about his finances. The player in red then shows his phone with the Betterment app, explaining he uses it for automated investing, tax-loss harvesting, and dividend reinvestments. The ad ends with the Betterment logo and tagline.
Active · 66 daysVideo
Betterment
A man sits on the floor in a living room, working on a laptop while leaning against a sofa. Above him, bold text announces that rollovers are easier, followed by a sub-headline explaining the benefit of moving an old 401(k) to an IRA. A blue button with an arrow invites the user to take action.
Active · 59 days
Betterment
A dark blue background features a large white rectangle in the center displaying a high interest rate percentage. Floating around the central box are several stylized green paper money illustrations. The text at the top addresses new customers, while the bottom includes a disclaimer in smaller white font.
Active · 52 days
Betterment
A clean, graphic-based ad showing a comparison table between Betterment and traditional banks. The top section features a headline asking about the APY, while the center displays a table comparing balance, APY, and yearly interest. The bottom section contains a block of small-print legal disclosures.
Active · 52 days
Betterment
A clean, graphic-based ad featuring a comparison table between Betterment Cash Reserve and traditional banks. The top section poses a question about APY rates, followed by a table showing balance, APY, and yearly interest for both options. The bottom includes a small Betterment logo and a block of fine-print legal disclosures.
Active · 52 days
Betterment
A dark blue graphic background features floating illustrations of paper money. The text at the top addresses new customers, followed by a large headline about earning 11x the national average. A central white box displays the 4.25% APY rate with a variable date deadline. The Betterment logo is at the bottom, followed by a block of fine print legal disclosures.
Active · 52 days
Betterment
A clean, graphic-based ad on a cream background. It features a comparison table showing the difference in yearly interest between a Betterment Cash Reserve account and a traditional bank account based on a $20,000 balance. The headline asks a question about the APY, and the Betterment logo is centered at the bottom.
Active · 52 days
Betterment
A dark blue background features floating green dollar bill illustrations surrounding a white rectangular box in the center. The box displays a large percentage rate and a date. Below the box is the brand logo and a block of small, dense legal text.
Active · 51 days
Betterment
A vibrant yellow graphic features a stylized illustration of a person riding a motorcycle with a dog in the sidecar. Two white flags are attached to the motorcycle, one displaying the text $150 and the other 4.25% APY. The headline at the top invites the viewer to bring a friend along, and a paragraph of text below explains the referral bonus and interest rate benefits.
Active · 49 days
Betterment
A warm, lifestyle-focused image shows a smiling family of three, including a father wearing sunglasses and a mother holding a baby. Overlaid on the right side is a digital interface showing a rising growth chart for a portfolio. The headline at the top emphasizes building wealth while living life, and a disclaimer at the bottom provides performance data.
Active · 29 days
Betterment
A woman in a yellow raincoat holds a clear umbrella while looking at her phone on a rainy street. The image is presented as a photo print on a light background. Large text at the top reads 'Start your safety net before you need it', and a yellow banner in the foreground highlights a 4.25% APY offer for new customers.
Active · 29 days
Betterment
A bright yellow background features a large smartphone mockup in the center displaying an automated investing app interface with a balance of $5,460.82. Above the phone, bold dark blue text reads 'Scroll. Swipe. Invest.' followed by a call to action to download the app. Below the phone, small print includes a disclaimer about investment risks and the customer count.
Active · 21 days
Betterment
A dark blue background features the brand logo at the top, followed by a bold headline about the app's dual benefits. A large white rectangular box in the center displays a high interest rate percentage for new customers. Below this, a five-star rating and review count are shown, followed by app store download buttons and a detailed legal disclaimer at the bottom.
Active · 21 days
Betterment
A bright yellow background features a large smartphone mockup on the right side displaying an automated investing app interface with a growth chart. On the left, bold dark blue text highlights the app's popularity among coworkers and trust from parents. Below the text, a five-star rating and app store download buttons are displayed, followed by a small legal disclaimer at the bottom.
Active · 21 days
Betterment
A pro golfer, Michael Thorbjornsen, shares his journey of playing golf since he was two years old. He explains how consistent practice leads to progress, comparing it to compound interest for money. The ad shows his golf game and then transitions to a graph illustrating financial growth over time, promoting Betterment as an easy way to invest.
Active · 18 daysVideo
Betterment
A lifestyle image shows two women laughing and eating breakfast at an outdoor wooden table. A white, semi-transparent box is overlaid on the image, displaying text about reinvested dividends. The brand logo is at the top, and a disclaimer about investment risk is at the bottom.
Active · 8 days
Betterment
A young woman wearing sunglasses lies on the grass in the sun, shielding her eyes with her hand. Overlaid on the image is a white card showing a Betterment Core portfolio graph with a 10% average annual return since 2016. The headline above the image encourages the viewer to be the person in their friend group who starts investing early.
Active · 8 days
Betterment

How Betterment makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Betterment's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Betterment advertises on Facebook and Instagram

The library holds 31 ads from Betterment in Finance / Fintech, and 102 running on its Meta pages now. Its most common visual formats are Text Overlay (12 ads), Graphic Overlay (11) and Headline (11). Its ads most often open on Aspirational (5 ads), Contrast (4) and Question (4) hooks. Its ads stay up a median 21 days, 1.1× the Finance / Fintech median of 20 days.

Brands like Betterment

Betterment by format

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