AdSwipeFile

Refreshed Nov 12, 2026

Cleo ads

The hooks, angles and offers behind Cleo’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Cleo’s Meta page
212
Median runHow long its ads stay up
7 days
Against Finance / FintechNiche median 20 days
0.3×

The messages Cleo keeps paying for

Same idea, new creatives

  • “Request up to $500*”

    5 ads
    Cleo ad: “Request up to $500*”Cleo ad: “Request up to $500*”Cleo ad: “Request up to $500*”

    Running since May 2026.

  • “STOP ASKING YOUR FAMILY FOR MONEY AND JUST USE CLEO”

    4 ads
    Cleo ad: “STOP ASKING YOUR FAMILY FOR MONEY AND JUST USE CLEO”Cleo ad: “STOP ASKING YOUR FAMILY FOR MONEY AND JUST USE CLEO”Cleo ad: “STOP ASKING YOUR FAMILY FOR MONEY AND JUST USE CLEO”

    Running since Jul 2026.

  • “We both know”

    2 ads
    Cleo ad: “We both know”

    Running since Nov 2026.

How Cleo builds them

38 ads

What Cleo's ads are made of, row by row.

Free with an account.

Longest running

All 38

The Cleo ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

38 ads

Ask your agent about these ads
A dark brown static graphic with white and light green text. The top section displays the headline about requesting a cash advance. Below this, a green checkmark icon sits next to a line about a flexible repayment plan. A large light green button with the text Apply now is centered in the lower half. A small disclaimer in white text is at the very bottom.
Active · 184 days
Cleo
A woman stands outside in front of a hedge, talking on her phone. Text overlays ask if she can borrow $250, then explain that Cleo is a cash advance app that allows users to request money from $20 to $250 without interest or a credit check. The video ends with a screen showing the Cleo app interface.
Active · 184 days
Cleo
A clean, minimalist graphic on a light green background. The text is in dark brown and dark green, featuring a large dollar amount and a checkmark icon next to a benefit. A dark brown button at the bottom invites the user to take action, with a small disclaimer in fine print at the very bottom.
Active · 170 days
Cleo
A man is shown on screen, talking directly to the viewer. The video features app screens showing a cash advance service. Text overlays explain how to get money quickly and easily. The ad highlights the benefits of using the service for emergencies and flexible repayment. The overall tone is helpful and encouraging, aiming to solve a common financial problem.
Active · 154 days
Cleo
A dark brown background features large, bold white text stating the offer of accessing up to $500. Below this, smaller text mentions flexible repayment plans, followed by a light green button labeled Handle it today. A small disclaimer in tiny white text at the bottom explains the eligibility requirements and terms.
Active · 129 days
Cleo
A dark brown background features bold white text stating the ability to request up to $500 in five minutes. Below this, a green checkmark accompanies the text about a flexible repayment plan. A light green button with the text 'Handle it today' is positioned near the bottom, followed by a small disclaimer in white text.
Active · 129 days
Cleo
A man films himself outdoors, pointing at the camera. Text overlays appear, introducing Cleo as a solution for needing money, highlighting its features like cash advances, no interest, and flexible repayment. The video ends with a phone screen showing the Cleo app interface.
Active · 128 days
Cleo
A dark brown background features large, bold white text stating the ability to request up to $500 in five minutes. Below this, a green checkmark accompanies the text about a flexible repayment plan. A light green button labeled 'Handle it today' is positioned near the bottom, followed by a small-print disclaimer about eligibility and terms.
Active · 127 days
Cleo
The video starts with a man on screen, who is talking directly to the camera. He is in front of a phone screen showing a cash advance app. Text overlays appear throughout the video, explaining the app's features and benefits. The video also includes shots of people using the app and a gas station scene. The overall tone is helpful and informative, aiming to show viewers a convenient way to get cash.
Active · 116 days
Cleo
A woman in a blue shirt gestures to the screen, explaining how to get cash advances. The app shows an available $200. Text overlays explain the process, showing eligibility checks and the amount needed. The ad highlights benefits like no interest and no credit checks, encouraging viewers to download the app. The final screen shows the Cleo logo and the offer to request up to $250.
Active · 107 days
Cleo
The video shows a phone screen with the Cleo app. Text overlays explain the app's cash advance feature. It highlights the ability to request up to $250, with no interest or credit checks, and a flexible repayment schedule. The ad features various screens of the app, demonstrating the process of requesting funds and reviewing details, interspersed with lifestyle shots of someone at a gas station.
Active · 78 days
Cleo
The creative displays a dark brown background with a digital interface mockup showing two notification-style boxes. The top box shows a $250 deposit from Cleo, while the bottom box shows a $54.00 grocery expense. Large, clean text at the top and bottom provides the main message about requesting funds and handling expenses.
Active · 58 days
Cleo
A man kneels by a car, on the phone, asking to borrow $250 for gas. He is then shown looking surprised, saying his mom said no. The ad transitions to show the Cleo app interface and text overlays explaining that Cleo offers cash advances up to $250 with no interest or credit checks and a flexible repayment schedule, encouraging viewers to tap to request funds.
Active · 58 daysVideo
Cleo
The video starts with a phone screen showing a cash advance of $250 available. Text overlays appear, posing questions about requesting cash from Cleo and paying bills without stress. Two men discuss the app, with one expressing concern about his credit score and repayment. The other reassures him about Cleo's no credit checks and flexible repayment schedules. The video ends with a Cleo app screen asking "How much do you need?" with options for $250, $100, and $95.
Active · 44 days
Cleo
The video opens with a person in a grocery store, showing their cart and then a payment terminal with "Processing" on the screen. The person looks stressed. The ad then shows a phone screen with the Cleo app, offering a cash advance. Text overlays explain the service, highlighting the ability to get up to $250 with no interest or credit checks and a flexible repayment plan. The video ends with the person loading groceries into their car, implying the problem was solved.
Active · 17 days
Cleo
A woman in a car looks at the camera and talks directly to the viewer. Text overlays appear throughout the video, explaining the benefits of the Cleo app. The video ends with a graphic showing the Cleo app interface on a phone, with the headline "Request up to $500".
Active · 17 days
Cleo
A dark brown graphic background features bold white text stating the ability to request up to $500 in 5 minutes. Below this, a green checkmark accompanies the text 'Flexible repayment plan' and a large green button labeled 'Handle it today'. A small disclaimer in white text at the bottom provides details on eligibility and fees.
Active · 8 days
Cleo
A woman stands in a kitchen and talks to the camera. Text overlays appear throughout the video. The video ends with a phone screen showing the Cleo app interface and a graphic with the Cleo logo and offer details. The woman is relatable and explains how Cleo can help with unexpected bills.
Active · 8 daysVideo
Cleo
A woman stands in a kitchen holding grocery bags. Text overlays appear throughout the video, explaining how Cleo can help with unexpected expenses. The ad ends with a phone screen showing the Cleo app interface and an offer to request cash.
Active · 7 daysVideo
Cleo
The video opens with a question about needing money for school, then shows a phone screen with the Cleo app. It highlights features like cash advances up to $250, flexible repayment, no interest, and no credit checks. The ad concludes with a call to action to request a cash advance.
Active · 6 daysVideo
Cleo

How Cleo makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Cleo's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Cleo advertises on Facebook and Instagram

The library holds 38 ads from Cleo in Finance / Fintech, and 212 running on its Meta pages now. Its most common visual formats are Text Overlay (26 ads), App Mockup (13) and Graphic Overlay (11). Its ads most often open on Bold claim (15 ads), Relatability (9) and Question (7) hooks. Its ads stay up a median 7 days, 0.3× the Finance / Fintech median of 20 days.

Brands like Cleo

Cleo by format

Cleo by hook

Niche