Refreshed Nov 12, 2026

The hooks, angles and offers behind Credit Karma’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Credit Karma’s Meta page
219
Median runHow long its ads stay up
18 days
Against Finance / FintechNiche median 20 days
0.9×

The messages Credit Karma keeps paying for

Same idea, new creatives

  • “What I spend in a week: my birthday!”

    3 ads
    Credit Karma ad: “What I spend in a week: my birthday!”Credit Karma ad: “What I spend in a week: my birthday!”Credit Karma ad: “What I spend in a week: my birthday!”

    Running since Aug 2026.

  • “Credit Cards !! *credit score impact*”

    2 ads
    Credit Karma ad: “Credit Cards !! *credit score impact*”Credit Karma ad: “Credit Cards !! *credit score impact*”

    Running since Aug 2026.

  • “What I spend in a week: dining”

    2 ads
    Credit Karma ad: “What I spend in a week: dining”Credit Karma ad: “What I spend in a week: dining”

    Running since Aug 2026.

How Credit Karma builds them

39 ads

What Credit Karma's ads are made of, row by row.

Free with an account.

Longest running

All 39

The Credit Karma ads that ran longest.

Free with an account.

A woman in a black jacket and green shirt smiles and gestures towards the screen. Text overlays list features of the Credit Karma app: "Easy-to-use app", "Personalized recs", "Approval Odds*", and "Doesn't hurt credit score". The video transitions to show the Credit Karma app interface on a phone screen, displaying credit card options and a "Find a credit card" button. The overall tone is informative and encouraging.
Active · 101 daysVideo
A woman in a black jacket over a green shirt is shown in front of a white background with text about credit cards and approval odds. Bullet points list features like "Easy-to-use app", "Personalized recs", "Approval Odds*", and "Doesn't hurt credit". The video transitions to a green screen with the Credit Karma logo and a "Find a credit card" button, followed by a phone mockup showing the Credit Karma app interface with credit card options. The overall tone is informative and helpful, aiming to guide users in finding suitable credit cards.
Active · 101 days
A woman is shown talking to the camera, with text overlays listing features of the Credit Karma app. The video transitions to show the Credit Karma app interface on a phone screen, highlighting credit card options. The overall tone is informative and helpful, aiming to educate viewers about the app's capabilities for finding credit cards.
Active · 101 days
A woman in a black jacket and green shirt smiles and gestures towards the camera. Text overlays list features of the Credit Karma app: "Easy-to-use app", "Personalized recs", "Approval Odds*", and "Doesn't hurt credit score". The video transitions to show the Credit Karma app interface on a phone screen, displaying credit card options and a "Find a credit card" button.
Active · 101 daysVideo
A woman talks to the camera about credit cards and credit score impact. Text overlays list Credit Karma features: Easy-to-use app, Personalized recs, Approval Odds, Doesn't hurt credit. The video then shows the Credit Karma app interface on a phone, with a button to 'Find a credit card'.
Active · 101 days
A woman in a black jacket and green sweater speaks directly to the camera, pointing. Text overlays list features of the Credit Karma app: "Easy-to-use app", "Personalized recs", "Approval Odds*", and "Doesn't hurt credit score". The video transitions to show the Credit Karma app interface on a phone screen, with a button to "Find a credit card".
Active · 99 daysVideo
A man is dancing in his kitchen, looking at his phone. Graphics of food items with prices appear above him, showing his weekly spending on dining. A notification pops up on his phone, and he continues to dance, looking more aware. The text "Download Credit Karma" appears on screen. The video is 21.6 seconds long.
Active · 84 days
A woman is celebrating her birthday in a kitchen, surrounded by balloons and a cake. As she gestures, graphics pop up showing items she's bought and their prices, totaling her weekly spending. A notification from Credit Karma appears, prompting her to "See where your money goes" and "Download Credit Karma" to spend smarter.
Active · 84 days
A woman is dancing in a kitchen decorated with balloons and a birthday cake. Text overlays appear, showing dollar amounts for items like a cupcake and champagne, and then a notification from Credit Karma about high spending. The ad concludes with text encouraging viewers to download Credit Karma to see where their money goes and spend smarter.
Active · 83 days
A person is shown dancing and juggling virtual items representing subscriptions and their costs. Text overlays appear, detailing the costs of various subscriptions and a notification from Credit Karma about an upcoming payment. The video concludes with text encouraging viewers to download Credit Karma to track their spending and spend smarter. The setting is a living room.
Active · 83 days
A woman is dancing in a kitchen decorated with balloons and confetti, celebrating her birthday. Text overlays appear, showing various items and their prices, followed by a notification about high spending. The video aims to show how the app helps track spending to enable smarter financial decisions. The scene is lively and celebratory, transitioning to a more reflective tone as spending is revealed.
Active · 83 daysVideo
A man is dancing in his kitchen, showing different food items with their prices floating above his head. The text "What I spend in a week: dining" appears. A notification from Credit Karma pops up stating "Food & dining spend is 20% higher than usual this month." The man then dances and the text "Now that I see my spending I can spend smarter. See where your money goes" appears, followed by "Download Credit Karma."
Active · 80 daysVideo
A woman is dancing in a kitchen decorated with balloons and confetti, celebrating her birthday. Text overlays appear, showing items she spent money on throughout the week, totaling $123. A notification from Credit Karma appears, stating "SHOPPING is higher than usual this month." The ad encourages viewers to see where their money goes to spend smarter and download Credit Karma. The overall tone is playful and relatable, highlighting personal spending habits.
Active · 75 daysVideo
The video opens with a scenic view of a bay with cliffs and boats. A green credit card with "Points Card" printed on it floats in the center of the frame. Text overlay reads "Travel with points, not money." The scene then transitions to a light green background with the Intuit Credit Karma logo and a button that says "Find travel credit cards." Finally, a smartphone screen displays the Credit Karma app interface, showing credit card options.
Active · 44 days
A person is shown struggling to get comfortable on a couch, tossing and turning with a stuffed elephant. The scene then shifts to a phone screen displaying Credit Karma's app, showing offers for 0% intro APR and balance transfers. The ad concludes with a congratulatory message for being approved for a card. The overall tone is relatable and practical, aiming to show how Credit Karma can alleviate financial stress.
Active · 44 days
The video opens with a scenic view of a bay with rocky cliffs and boats on the water. Text overlay reads "Travel with points, not money." A green credit card with "Points Card" printed on it is shown prominently. The scene then transitions to the Intuit Credit Karma logo and a call to action button "Find travel credit cards." Finally, a smartphone screen displays the Credit Karma app interface, showcasing credit card options.
Active · 44 daysVideo
A person is shown struggling to get comfortable on a couch, then falling back with a stuffed animal. The video then cuts to a phone screen showing Credit Karma's app with recommended credit card offers, including a 0% intro APR card. The person is shown applying for the card and receiving an approval message. The ad aims to show how Credit Karma can help ease financial burdens.
Active · 43 daysVideo
The video opens with a woman in a bathroom, looking stressed. Large, puffy letters spell out "WHO HAS TIME FOR REFI?" on the wall behind her. She then looks at her phone, which displays interest rates for different loan terms. The screen shows "Application Prefiled" and then a green, sparkling effect emanates from the wall as she walks away, implying a simplified process. The ad ends with the Credit Karma logo.
Active · 37 days
The video opens with large white balloons spelling out "WHAT RATE WILL I GET?" A person is seen sitting on the floor, looking contemplative. The scene then transitions to a close-up of a hand holding a smartphone displaying the Credit Karma app, showing different mortgage rates for various loan terms. The person is shown interacting with the app, and the ad highlights personalized rate recommendations. The video concludes with the person in a yoga pose, implying a sense of ease and flow.
Active · 37 days
A young woman films herself in various locations in London and Paris, including iconic landmarks like Big Ben and the Eiffel Tower. She is shown enjoying food, shopping, and taking photos. Text overlays share her experiences and mention using a credit card for transactions. The video aims to show a worry-free travel experience.
Active · 18 days

How Credit Karma makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Credit Karma's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Credit Karma advertises on Facebook and Instagram

The library holds 39 ads from Credit Karma in Finance / Fintech, and 219 running on its Meta pages now. Its most common visual formats are Text Overlay (26 ads), App Mockup (13) and Lifestyle Image (6). Its ads most often open on Question (15 ads), Relatability (15) and Direct address (3) hooks. Its ads stay up a median 18 days, 0.9× the Finance / Fintech median of 20 days.