AdSwipeFile

Refreshed Nov 7, 2026

iwoca ads

The hooks, angles and offers behind iwoca’s Facebook and Instagram ads, filed by format and niche.

Median runHow long its ads stay up
69 days
Against Finance / FintechNiche median 60 days
1.1×

The messages iwoca keeps paying for

Same idea, new creatives

  • “Need a Business Loan?”

    2 ads
    iwoca ad: “Need a Business Loan?”iwoca ad: “Need a Business Loan?”

    Running since Mar 2026.

How iwoca builds them

17 ads

What iwoca's ads are made of, row by row.

Free with an account.

Longest running

All 17

The iwoca ads that ran longest.

Free with an account.

Niche
Format
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Hook
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Winning means kept running: brands rarely keep paying for ads that lose.

17 ads

Ask your agent about these ads
A woman in a blazer speaks to the camera about her experience applying for a business loan. The video uses screen recordings of a loan application website and Trustpilot reviews to illustrate her story. Text overlays highlight the steps and her experience throughout the process.
Ended · 394 days
iwoca
A clean, white-background graphic featuring a speech bubble containing the main headline about business loan approval. Below the bubble, three bullet points with green checkmarks highlight the speed and ease of the application process. The bottom of the image includes abstract geometric shapes in blue and red, and the brand name is displayed in the top right corner.
Ended · 330 days
iwoca
This static ad features a minimalist illustration of a game controller at the top, followed by a bold headline about business loans. Below the headline, a list of four bullet points highlights key features of the loan service, each preceded by a green checkmark. The bottom of the image includes abstract geometric shapes and a small disclaimer about approval.
Ended · 209 days
iwoca
A woman speaks directly to the camera in a living room setting, discussing the importance of knowing one's business credit score. She shares her personal experience using a specific service to check her score for free and explains how it helped her understand her financial standing. Text overlays appear throughout the video to emphasize key points.
Live · 107 days
iwoca
The ad features a split-screen design with a solid red top half and a photograph of a diverse group of six business owners smiling together in a workspace on the bottom half. The top section displays a large percentage statistic in bold dark text, followed by a line about the number of businesses served. A Trustpilot logo with five stars is positioned at the bottom left of the red area, while the brand logo is on the bottom right.
Ended · 85 days
iwoca
A creator speaks to the camera while holding a laptop, explaining how he secured a business loan and repaid it quickly. The video alternates between the creator talking and screen recordings of the loan application process and approval notifications. Text overlays highlight the loan amount, the repayment timeframe, and the benefits of the service.
Live · 82 days
iwoca
A clean, minimalist graphic advertisement featuring a large, bold headline asking if the viewer needs a business loan. Below the headline, three bullet points are presented in white boxes with green checkmarks, outlining the benefits of the service. The background is a simple white with abstract blue and red shapes at the bottom.
Live · 82 days
iwoca
A graphic-based ad with a red background and white text. It displays a statistic about approval rates and a counter that rapidly increases the loan amount from £150,156 up to £1,000,000. A button at the end invites the viewer to check their business borrowing potential.
Live · 72 days
iwoca
A woman in a kitchen hands a package to a customer, representing a small business owner. A graphic overlay on the image says 'Funding received'. Below the image, the text reads 'The fryer's back on. So is business.' followed by 'Fast, flexible funding from £1,000 - £1 million.' The bottom section features the brand logo and the tagline 'Business finance for the moments that matter'.
Ended · 69 days
iwoca
This infographic shows a timeline of a business loan process with three stages: Day 1, Month 2, and Month 12. Each stage includes a status label, a description of the business situation, and a progress bar representing credit limits. The design uses a clean, professional layout with a prominent call-to-action button at the bottom.
Ended · 51 days
iwoca
A tradesman in work gear speaks directly to the camera about the cash flow challenges of running a business. He explains how he manages expenses like materials and wages while waiting for customer payments. The video includes a screen recording showing the application process for business finance.
Live · 44 daysVideo
iwoca
A woman and a man sit in a studio setting, talking about their business loan experience. The video cuts between them speaking and screen recordings of a loan application process. Text overlays highlight the frustration of waiting for a bank and the speed of the alternative solution.
Live · 44 days
iwoca
A clean, animated graphic shows a semi-circular gauge that fills with color as the repayment duration increases. The text highlights the interest amount for a £10,000 loan, demonstrating how paying back sooner reduces costs. The brand logo and a Trustpilot rating are displayed at the bottom.
Live · 18 days
iwoca
A clean, studio-style graphic featuring a dark blue business credit card angled in the center. Small callout boxes are placed around the card, highlighting specific financial benefits. The headline is large and bold, positioned below the card, with a star rating and brand logo at the bottom.
Live · 4 days
iwoca
This animated ad features a digital clock counting down from 24:00. The text on screen highlights the speed of loan approval and the range of loan amounts available. A Trustpilot rating badge is displayed at the bottom left corner.
Live · 4 days
iwoca
The video opens with an aerial shot of a construction site with text overlaying the footage stating a statistic about small businesses struggling with cash flow. The text then changes to offer a solution to the viewer. The final scene displays the brand logo and a clear call to action on a solid red background.
Live · 3 daysVideo
iwoca
A business owner in a high-visibility vest stands outdoors in front of construction equipment, speaking directly to the camera about his experience with business funding. The video alternates between him talking and screen recordings of the company's website, which highlights the application process and loan features. Text overlays appear throughout the video to emphasize key points about cash flow and funding.
Live · 1 dayVideo
iwoca

How iwoca makes its ads

What its ads are built from, by type, counted over the ads we have read.

What iwoca's ads are built from: who is in frame, the words, the structure, the top format and hook.

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