AdSwipeFile

Refreshed Nov 12, 2026

Bobbie ads

The hooks, angles and offers behind Bobbie’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Bobbie’s Meta page
64
Median runHow long its ads stay up
6 days
Against Kids / BabyNiche median 25 days
0.2×

The messages Bobbie keeps paying for

Same idea, new creatives

  • “Bobbie was the natural choice: EU-inspired, manufactured right here in the U.S., and made with ingredients I trust and would actually feed myself”

    2 ads
    Bobbie ad: “Bobbie was the natural choice: EU-inspired, manufactured right here in the U.S., and made with ingredients I trust and would actually feed myself”

    Running since Nov 2026.

How Bobbie builds them

43 ads

What Bobbie's ads are made of, row by row.

Free with an account.

Longest running

All 43

The Bobbie ads that ran longest.

Free with an account.

Niche
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Hook
Scroll for every hook
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Winning means kept running: brands rarely keep paying for ads that lose.

43 ads

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A woman sits in a dimly lit room, looking down at her phone while a laptop is open on a desk in front of her. The screen of the laptop displays the text 'No palm oil formula?'. Several text overlays are positioned around the image, highlighting common questions parents have about infant formula, such as brain development, organic ingredients, and digestibility.
Active · 10 days
Bobbie
A woman holds her baby and talks about her feeding journey. Text overlays share her story and experiences. The video features the Bobbie formula packaging in an inset. The overall tone is warm and personal, sharing the ups and downs of motherhood and feeding.
Active · 10 daysVideo
Bobbie
A doctor holds a baby in his arms while standing in a store. The image features text overlays quoting the doctor's preference for a formula and a footer box explaining that healthcare professionals chose this brand for their own babies.
Active · 10 days
Bobbie
A woman holds a baby in a sunlit room, with the scene softly blurred in the background. Large white text overlays the image, featuring a quote from a chef and mom about her choice of baby formula. A green circular badge on the right side of the image features a product container and text identifying it as a trusted formula.
Active · 10 days
Bobbie
A close-up shot shows a person's hands holding a canister of Bobbie organic infant formula. The background is a soft-focus, warm-toned living room setting. Text overlays highlight the benefits of a subscription service, including free shipping, locked-in pricing, and expert support.
Active · 10 days
Bobbie
A studio shot of two stacked cans of infant formula against a bright blue sky background. The creative features a large price comparison headline at the top, followed by descriptive text about the product. Several certification badges are arranged on the left side, and a pink promotional sticker is placed on the right side of the cans.
Active · 10 days
Bobbie
A woman sits in her car and talks about her baby's 3-month check-up. She then shows clips of her husband carrying the baby in a car seat, interacting with the baby, and the baby being weighed on a scale. The video also shows a can of Bobbie infant formula and a doctor reviewing the baby's health vitals, showing she gained weight and grew. The creator expresses gratitude to Bobbie.
Active · 10 daysVideo
Bobbie
The video opens with a close-up of a printer feeding paper, with text overlayed. The text reads, "I realized if I couldn't make the perfect formula, I'd have to buy the perfect formula." The scene then cuts to a woman in a green dress reaching for something on a counter. The overall tone is serious and reflective.
Active · 10 days
Bobbie
The ad features a magazine-style editorial layout with a date and page number at the top. Below the headline, a woman in a dark green dress stands in a kitchen, looking down at a laptop while surrounded by stacks of books. The overall aesthetic is polished and high-end, focusing on the association between the celebrity and the product brand.
Active · 10 days
Bobbie
This ad is designed as a text message conversation on a mobile screen. It features a question asking about a pediatrician's formula recommendation, followed by a reply stating that the pediatrician uses the brand's formula for their own children. A product image of the infant formula is shown alongside the text bubbles.
Active · 10 days
Bobbie
The video features six healthcare professionals, including pediatricians, OBGYNs, nurses, and lactation consultants, who share their reasons for choosing Bobbie infant formula. They discuss the formula's quality, ingredients, and testing, and how it gives them peace of mind as both professionals and parents. The hook is the title 'Pediatrician' appearing on screen.
Active · 10 days
Bobbie
A woman sits at a kitchen counter at night, writing in a notebook. Text is overlaid on the image, describing the relatable experience of researching parenting topics late at night and choosing this specific brand. A green circular badge featuring the brand name and a product image is placed in the bottom right corner.
Active · 10 days
Bobbie
A close-up shot shows a person's hands holding a can of infant formula inside a cardboard shipping box. The image features a large headline about peace of mind and a list of five bullet points detailing subscription benefits like free shipping and expert support. The brand logo is placed at the bottom left corner.
Active · 10 days
Bobbie
A studio-shot image of a single can of infant formula placed on a blue surface against a matching blue background. Large white text overlays the image, announcing a buy-one-get-one-free offer with a price comparison. The brand name is printed in the bottom left corner.
Active · 10 days
Bobbie
A bright blue background features two cans of infant formula placed on a blue platform. Large white text at the top announces a buy-one-get-one-free offer, with a price reduction shown in a bubble. Two circular badges on the right side highlight organic certification and a testing seal.
Active · 10 days
Bobbie
A woman wearing a green baseball cap is shown with two cans of Bobbie formula. Text overlays describe her experience with combo-feeding and her baby's sensitivity to whole milk and dairy. She then opens a box revealing more formula cans and discusses the product's organic and gentle ingredients, third-party testing, and how her baby is thriving on it. The video highlights the brand's commitment to quality and clean ingredients.
Active · 9 daysVideo
Bobbie
A woman in a pink jacket is sitting in a car and talking to the camera. Text overlays appear on screen. She holds up a can of Bobbie formula and then a scoop, mixing it into a jar. The video is about the stress of feeding a baby and finding a solution.
Active · 9 daysVideo
Bobbie
The video starts with a close-up of a smiling baby in a crib. Text overlays read "Acompáñanos al pediatra de Emiliano" and "Join us for Emiliano's pediatrician appointment." The scene then shifts to a woman holding the baby outdoors, followed by the baby in a stroller outside a clinic. Inside, the baby is on an exam table, and text states, "This time, they told us he's in the 99th percentile." The video shows the baby crawling and then being held by the woman, who smiles and laughs. Finally, a can of Bobbie infant formula is shown, and the woman explains her satisfaction with the product. The baby is then shown drinking from a bottle, and the woman expresses pride in his healthy growth.
Active · 7 daysVideo
Bobbie
A woman is preparing baby formula in her kitchen. She is shown scooping powder into a small jar of water, then shaking a prepared bottle. Text overlays appear throughout the video, sharing her positive experiences with Bobbie formula and how it fits into her routine. The video ends with her holding two prepared bottles.
Active · 7 daysVideo
Bobbie
The video opens with a close-up shot of a potted plant and a can of Bobbie formula on a kitchen counter. Text overlays describe the creator's initial struggles with formula feeding, including emotional distress from not being able to breastfeed and the overwhelming feeling of researching options. It then shows the process of preparing a bottle with the formula and water, highlighting the product's ingredients and transparency. The creator expresses confidence and relief after switching to Bobbie Organic Gentle, stating her daughter is happy and thriving. The video ends with a shot of the prepared bottle and the can of formula.
Active · 7 daysVideo
Bobbie

How Bobbie makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Bobbie's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Bobbie advertises on Facebook and Instagram

The library holds 43 ads from Bobbie in Kids / Baby, and 64 running on its Meta pages now. Its most common visual formats are Text Overlay (25 ads), Lifestyle Image (24) and Product Image (7). Its ads most often open on Relatability (18 ads), Question (6) and Authority (4) hooks. Its ads stay up a median 6 days, 0.2× the Kids / Baby median of 25 days.

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