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Buoy ads

The hooks, angles and offers behind Buoy’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
App / Software 20
Top formats
Updated
Oct 31, 2026
Longest run
19 days
Visual formats
Hook tactics
Niche
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A woman with long, dark hair is looking directly at the camera. She is wearing a white top and a delicate gold necklace. White text overlaid on the image reads "Your tongue needs this" with a pink tongue emoji. The background is a lightly colored wall and ceiling with wooden beams. The woman is holding a silver object in her left hand, out of focus, near her face.
Ran 19 days
Buoy
The creative features a close-up of a man with curly hair and a mustache, looking directly at the camera. Overlaid on the image are several customer reviews, each with a star rating. One prominent review, titled "10/10 You Gotta Try This!", shares a personal health journey and highly recommends the product. Other reviews mention "Major Life Improvements", "Massive heartburn help", and "Cannot Live Without!". The overall impression is one of positive customer experiences and product effectiveness.
Ran 19 days
Buoy
A hand is pouring a white bottle labeled "Buoy Rescue Drops" into a green iced beverage. Text overlays read "My flare day essentials..." and "Buoy's been a game changer for energy + digestion + just overall feeling like i'm not falling apart. (shoutout to their 35% off Chronic Illness discount!)". Another text overlay at the bottom right says "obsessed 😭🤍".
Ran 18 days
Buoy
A young woman stands against a dark, textured background. To her right, a receipt-style graphic displays a list of expenses related to chronic illness, including 'Immune Health Supplement' for $149, 'Heating Pad' for $40, and 'Compression Garments' for $85. The headline on the receipt reads 'Chronically spending on my Chronic Illness' and a smaller text below says 'Living with a'. The woman is wearing a light-colored crop top and light-wash jeans with a ripped knee, and red shoes.
Ran 18 days
Buoy
The ad features three silver spray bottles of Buoy Rainforest Defense Mist against a grey background. Text overlays the image, asking "Still using Mouthwash?" and stating that "Chlorhexidine disrupts your oral microbiome and reduces nitric oxide production." A white box on the right side of the image includes a quote "Spray after brushing" by VIC C., followed by a list of benefits such as "Antioxidant Support," "Oral Microbiome," and "Supports Calmed Skin."
Ran 18 days
Buoy
A hand is shown pouring Buoy Digestion Drops into a glass of iced coffee. On-screen text features a quote: "TMI, but I've pooped 2 times today!". Another text overlay states "Clinically proven to hydrate 64% better than water alone*". The product is described as a "3-in-1 bloat, gas and regularity support from nature's original unflavored digestive aid."
Ran 18 days
Buoy
A close-up shot shows a green matcha drink with a straw and a bottle of Buoy Rescue Drops. A question bubble asks about the drops, and the answer bubble identifies them as "Buoy electrolyte and mineral drops!". Text overlays highlight that with a chronic illness discount, the product is affordable, contains no sugar, sweeteners, or flavors, and is enjoyed in matcha. A prominent green text overlay announces a "35% Off lifetime discount for anyone managing a chronic illness."
Ran 18 days
Buoy
A person with curly hair and a denim jacket is looking at the camera, holding their hand up close to the lens. Text overlays read "Why we made anti-bloat" and "electrolyte digestion drops". A small orange bubble in the lower right corner says "Hey,". The overall impression is a personal message from the founder about the product's origin.
Ran 18 days
Buoy
A four-panel image showcases four different Buoy electrolyte drops held by hands. The top left shows white 'Rescue Drops' with text '6x stronger liquid electrolytes'. The top right shows orange 'Energy Drops' with text 'No-jitters, no-crash energy'. The bottom left shows pink 'Digestion Drops' with text 'Gas, bloat + IBS support'. The bottom right shows blue 'Brain Health Drops' with text 'Migraine + headache support'. The center of the image prominently displays '31% OFF' with the call to action 'Build Your Own Care Kit™' below it.
Ran 18 days
Buoy
A product shot of Buoy Rescue Drops next to a glass of green liquid with ice. The bottle is white with a black label that reads "Buoy Rescue Drops Unflavored LIQUID ELECTROLYTES". Text overlays include "Migraine Free after 1 week of use", "A 6x stronger liquid electrolyte you can add to any drink", and bullet points detailing benefits like "300mg ocean-harvested sodium per serving", "87+ ionic trace minerals", and "No sugar, sweeteners, flavors". A blue checkmark highlights "Clinically-proven to hydrate 64% more than water alone". A green banner at the bottom reads "GET 31% OFF FOR LIFE if it works for you" with an arrow.
Ran 18 days
Buoy
A man with curly hair and a mustache is shown in front of a surreal, colorful background. Text overlays read "If you get Migraines" at the top and "If you get" at the bottom. Below the man's chest, there are four illustrations of human heads, each depicting different types of migraines labeled "AURA", "VESTIBULAR", "CERVICOGENIC", and "CHRONIC". The overall visual style is vibrant and graphic.
Ran 18 days
Buoy
The image displays a bottle of Buoy Digestion Drops with several drops of liquid scattered around it. Text overlays highlight the product's benefits and ingredients. Key points include 'Peppermint, papaya, ginger root & fennel seed,' '3:1 digestive aid,' 'Relieve an upset stomach,' 'Add to any drink,' 'No sugar, sweeteners, flavors,' and 'Protect gut microbiome.' The main title reads 'Digestion Drops' with the tagline 'ANTI-BLOAT, GAS PREVENTION, AND GUT-HEALTH' above it.
Ran 18 days
Buoy
A collection of Buoy electrolyte products is displayed against a dark blue gradient background. Prominently featured in large, bright yellow text are the words "31% OFF". To the right of the discount, smaller text reads "Electrolyte Discovery Set" and "Try our Custom Care Kit™ builder and get a FREE Electrolyte Dopp Kit." A small brown pouch with "Buoy" printed on it is shown with a "$22 Value" callout. The products include various flavored drops and a jar of rescue salt, each with their labels visible.
Ran 18 days
Buoy
A man with tattoos on his arms and chest is holding a silver spray bottle and a black coffee cup. Text overlays read "3 questions we get on Rainforest Defense Mist" at the top and "questions." at the bottom. The man is looking at the camera with an open mouth. The background appears to be a home interior with a chandelier and furniture.
Ran 18 days
Buoy
The creative features a large quote on the left side of the screen that reads "Swear to god I have less migraines". Below the quote are customer testimonials and a rating of 4.79 stars with over 10,000 reviews. The right side of the image shows a bottle of Buoy Brain Health Drops being poured into a glass of water, with text overlays highlighting product benefits and a 31% off offer with a free gift. The overall background is a gradient of purple hues.
Ran 18 days
Buoy
The ad features two white bottles of Buoy Rescue Drops, Unflavored Liquid Electrolytes, stacked on top of each other. The bottles are covered in water droplets. The top portion of the image has text overlays. The first line, in bright yellow, reads "Squeezable Electrolytes." Below that, in large black font, it says "Save 23% + Free Shipping." Underneath that, in smaller black font, it reads "When you set up a monthly delivery." A small, yellow starburst graphic on the left side of the top bottle says "Try Buoy Risk Free."
Ran 18 days
Buoy
The creative is an illustration that appears to be made of textured fabric. At the top, a yellow highlighted text reads "Can you spot the difference?". Below this, a clear plastic cup is shown with a blue packet pouring white powder into it. The cup contains water and has "WATER + LEADING ELECTROLYTE" written on it in black marker. A small blue tube with a strawberry image is placed next to the cup.
Ran 18 days
Buoy
A close-up shot shows a hand pouring liquid from a white bottle labeled "Buoy" into a clear glass filled with water. In the background, several elegant perfume bottles are visible. Text overlays on the image read "My flare day essentials..." and "obsessed ", along with crying and white heart emojis. A separate text box states that Buoy has been a game-changer for energy and digestion, and mentions a 35% off Chronic Illness discount.
Ran 18 days
Buoy
A young woman stands against a bright pink background, holding a small, white, fluffy object that resembles a brain or a stuffed animal. She is looking off to the side, away from the camera. Above her, a yellow rectangular box contains the text "What Is Your Brain Saying To You?" in a stylized font. The overall aesthetic is vibrant and slightly surreal, with the text posing a direct question to the viewer.
Ran 18 days
Buoy
A dark background features a blue bottle of Buoy Hydration Drops. Large white text at the top reads "I love this stuff." Below that, smaller text states "Christina, 5-star review" with five yellow stars. Diagonal text on the left says "SQUEEZEABLE ELECTROLYTES" with an arrow pointing to the bottle. A yellow banner at the bottom reads "Get a free bottle of your choice with your first order $13+ value."
Ran 8 days
Buoy

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