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Butternut Box ads

The hooks, angles and offers behind Butternut Box’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Pets 20
Top formats
Updated
Oct 31, 2026
Longest run
265 days
Visual formats
Hook tactics
Niche
Format3 selected
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Hook
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5 ads

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A dog is shown eating from a yellow bowl on a wooden floor. Behind the dog, a dark green sofa with a yellow cushion is visible, along with a brick wall and a wooden cabinet. A blue banner overlays the image with the text "40% off" in large white font, followed by "your first two boxes" in smaller white font. A small sign at the top right of the image reads "Butternut Box".
Ran 265 days
Butternut Box
A fluffy, light-brown dog with a yellow bandana sits on a green lawn. Text overlays the bottom of the image, reading "but ever since I started feeding Harvey Butternut Box". The dog looks directly at the camera with its tongue slightly out. The background shows a wooden fence and more grass.
Ran 104 days
Butternut Box
A close-up shot of a metal bowl filled with dry dog kibble. In the background, a clear plastic container also holds kibble. The words "Kibble" and "Dry" are displayed in large text boxes on the lower half of the image. The overall presentation is clean and focuses on the product itself.
Ran 103 days
Butternut Box
The creative displays multiple pouches of dog food arranged in two rows, one at the top and one at the bottom, against a light yellow background. The top row features pouches labeled "BEEF UP", "WHAM BAM LAMB", "SALMON TO LOVE", "PORK THIS WAY", and "READY-STEADY VEGGI". The text "Butternut Box." is prominently displayed in a yellow box at the top right. The bottom row mirrors the top row's arrangement of dog food pouches. The overall presentation is clean and focuses on showcasing the variety of dog food options available from the brand.
Ran 90 days
Butternut Box
The creative shows several packages of dog food from Butternut Box, with the brand's yellow shipping box visible in the background. Text overlays on the packages highlight "CHICKEN YOU OL", "WHAM! LAMB", and "BEEF IT UP". The main hook text, "Fresh food", is prominently displayed. The packages are arranged in a way that suggests they have just been opened or are about to be presented. The overall impression is of a delivery of fresh, high-quality dog food.
Ran 65 days
Butternut Box
A blue plastic dog waste bag lies on a textured concrete surface, casting a shadow. Text is printed on the bag, including "medium dog poo" and "large dog poo". The image is shot from a high angle, with a person's arm and hand visible on the right side, holding the bag. The overall impression is of a practical, everyday item being presented in a straightforward manner, with the text on the bag serving as a subtle visual element.
Ran 62 days
Butternut Box
An interior view of a home shows an open white door leading to a staircase. A dog is blurred in motion as it runs up the stairs, and a person in a red top is partially visible at the top. White text overlays the image, asking "Tried Fresh yet? Your dog is waiting..." The scene is bright and airy, with tiled flooring and a white radiator visible near the stairs.
Ran 59 days
Butternut Box
A golden doodle dog is looking at the camera with its tongue out, next to a Butternut Box delivery box. Text overlay on the image asks "Is Butternut Box good value for money?". The background shows a clean kitchen with white cabinets. The ad promotes a 25% discount on the first two boxes and a free gift.
Ran 55 days
Butternut Box
The creative is split vertically down the middle. The left side shows a dirty, metallic dog bowl with some kibble remnants. The right side shows a clean, pink dog bowl filled with fresh, wet dog food. The text overlay at the top reads "Butternut Box." and below that, "Fresh dog food seems like it costs more...". The background is a light, neutral color.
Ran 54 days
Butternut Box
A close-up shot of a package of Butternut Box 'Gobble Gobble Turkey' dog food. The packaging is blue and pink with white text. The food inside is visible through a clear plastic window and appears to be a ground mixture with visible pieces of carrot and herbs. The text on the packaging highlights that it is 'Lean and tasty turkey with carrots, peas and a hint of rosemary'. There are also sliced carrots visible in the top left corner of the image.
Ran 46 days
Butternut Box
A golden doodle dog is looking at the camera with its tongue out, next to a Butternut Box delivery box. Text overlay on the bottom of the image asks, "Is Butternut Box good value for money?" The dog appears to be in a kitchen environment with white cabinets in the background.
Ran 44 days
Butternut Box
A close-up shot of a dog's face being petted by a human hand. The dog has brown and white fur and is looking directly at the camera with soulful eyes. The lower part of the image shows a person's foot wearing a sandal and blue jeans. Text overlays the image with the question "Tried Fresh yet? Your dog is waiting..."
Ran 42 days
Butternut Box
A package of Butternut Box dog food, specifically the "Gobble Gobble Turkey" flavor, is shown with sliced carrots and a sprig of rosemary. The packaging has text that reads "Lean and tasty turkey with carrots, peas and a hint of rosemary." Below this, there is a "TASTE-TESTED BY US" label and instructions for storing the food. The best-before date and weight are also visible on the packaging.
Ran 42 days
Butternut Box
A close-up shot shows a white plate with a large portion of pink, shredded meat. In the background, a grey pet bowl contains more wet dog food, and another white plate holds a small, square portion of dog food. The text "Once upon a time," is overlaid on the image. The creative appears to be setting up a story about the dog food.
Ran 41 days
Butternut Box
A close-up shot of a fluffy, light-colored dog looking slightly away from the camera. In the foreground, a hand holds a metal bowl filled with dog food. Yellow text overlaid on the image reads "Tired of throwing out untouched dog food?". A small yellow box in the top right corner contains the text "Butternut Box".
Ran 39 days
Butternut Box
A person is holding a pink bowl of dog food towards a brown dog. The text "Butternut Box is putting the food back into dog food" is overlaid on the image in large, white, sans-serif font with a blue outline. A small yellow box with "Butternut Box" written in black text is in the top right corner. The background shows a person wearing a beige sweater and blue jeans, with dark blue cabinets behind them.
Ran 38 days
Butternut Box
The image is split vertically. The left side shows a clear glass bowl on a marble-like surface, with a hand blurred in the foreground. Text overlayed on this side reads "Butternut Box". The right side shows a metallic bowl on a grey surface, with a young woman looking at the camera with an open mouth. Text overlayed on this side reads "Wet Dog Food". Below the bowls, on both sides, is text that reads "Have you seen this?" The woman appears to be a model.
Ran 37 days
Butternut Box
Two cardboard boxes from Butternut Box are stacked on a wooden floor. The top box has a yellow label with the words "Open and sniff" in blue text. Below this, a strip of tape shows cartoon dogs. The second box, partially visible beneath the first, also has a yellow label with "Butternut Box" in large, bold letters. A smaller yellow sticker on the second box contains handwritten text about an excited dog and delivery day. The overall impression is of a product delivery, with emphasis on the brand and an instruction for the recipient.
Ran 32 days
Butternut Box
A hand is shown reaching into a cardboard box, holding up a clear plastic package of dog food. The package has a blue and white label with the words "GOBBLE GOBBLE TURKEY" printed vertically in large white letters. Below this, smaller text reads "Lean and tasty turkey with carrots, peas, and a hint of rosemary." Another package of dog food is visible behind it, with orange and red packaging. The overall impression is of a meal preparation for pets.
Ran 30 days
Butternut Box
The creative shows three pouches of dog food, with the brand name "Butternut Box" visible on a yellow box in the background. The pouches are labeled "CHICKEN YOU OL", "WHAM! LAMB", and "BEEF IT UP". Text overlays on the image read "Fresh food". The hook is a question: "Tried Fresh yet?" The image highlights the fresh ingredients and the concept of fresh dog food.
Ran 30 days
Butternut Box

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