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BuzzFeedEntertainment / Media

BuzzFeed ads: 24 winning Facebook and Instagram ads

Every BuzzFeed ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 119 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
380
Median run
6 days
Against Entertainment / Media’s 11-day median
0.5×
In the library: 21 statics, 3 videos
24 ads
Ask Claude about BuzzFeed (opens Claude in a new tab)Meta Ad Library page of BuzzFeed (opens in a new tab)

Longest run

Longest run: 119 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

BuzzFeed ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

24 ads

This creative is a split-screen image showing two separate social media posts. The left side displays a map with a line drawn between Italy and India, while the right side shows a thermal image of a cat. Both images are presented as if they were posts from different subreddits, complete with usernames and engagement metrics.
Live119 days
BuzzFeed
A split-screen image shows a woman on the left and a dating app chat thread on the right. The chat thread features a red box highlighting a message that reads, 'Just quit acting like a brat and lets do a date'. The overall composition mimics a social media post or article screenshot.
Live90 days
BuzzFeed
A split-screen image comparing two concert ticket prices. On the left, a photo of a performer with a checkout subtotal of $379.75 circled in red. On the right, a photo of a different performer with a ticket price of £297.00+ circled in red. The text 'NOT WORTH IT' is printed in bold yellow letters at the top left.
Live83 days
BuzzFeed
A split-screen image shows two different women with contrasting expressions. On the left, a woman is crying with her hand to her forehead, captioned with a statement about a fake apology. On the right, a woman is smiling confidently, captioned with a statement about being fired from a show due to a meme.
Live61 days
BuzzFeed
A woman sits in front of a laptop and participates in a trivia game about animals. She reads a question on screen, guesses the answer, and then reveals a sign that confirms she is correct. The video ends with a call to action to visit a website for more information.
Live25 days
BuzzFeed
A woman sits at a desk in a studio, presenting a 'Myth or Fact' game to the camera. She reads a question about baby chicks from a laptop screen, then guesses 'Fact' while holding up a sign. After a green checkmark appears on screen to confirm she is correct, she expresses her delight and encourages viewers to visit a website to learn more about animal welfare.
Live25 days
BuzzFeed
A woman sits in front of a laptop and addresses the camera directly to debunk a common myth about animal welfare. She explains that individual actions, such as learning and speaking up, contribute to positive change for animals. The video uses a myth-busting format with text overlays to highlight the key points and ends with a call to action to visit a website.
Live25 days
BuzzFeed
This BuzzFeed-branded static image features a bold headline about affordable Korean beauty products. Below the text, a split-screen shows two product examples: a person wearing patterned foot masks on the left and a hand holding an open container of skincare pads on the right. The overall layout mimics a digital editorial article.
Live13 days
BuzzFeed
A BuzzFeed-style listicle graphic featuring a bold headline about future versions of yourself. Below the text, the image is split into two panels showing different lifestyle products, including a gold bracelet in a box and a pink cooler bag. The overall aesthetic mimics a digital editorial article.
Live10 days
BuzzFeed
This BuzzFeed ad features a split-screen image showing two cozy scenes. On the left, a person is submerged in a bathtub filled with thick bubbles, and on the right, a person is wearing fuzzy slippers with two dogs nearby. The headline at the top addresses the reader directly about cozy products for the fall season.
Live10 days
BuzzFeed
This static image is styled as a BuzzFeed article header. It features a large headline about practical impulse buys, followed by a sub-headline describing two specific products. Below the text, the image is split into two panels showing a pack of precision pens and a trash can with a small air freshener attached, indicated by a yellow arrow.
Live10 days
BuzzFeed
This creative is a split-screen image featuring a Christmas tree on the left and a child playing with a colorful toy on the right. The top of the image displays a BuzzFeed website header with navigation links. Large bold text at the top announces early Black Friday deals, followed by a sentence encouraging viewers not to miss out on savings.
Live6 days
BuzzFeed
This static image features a BuzzFeed-style listicle layout. The top section contains a bold headline about affordable gift ideas, followed by a descriptive sentence listing examples. Below the text, two side-by-side photos show a child playing with colorful magnetic building blocks and a person using glowing lightsaber chopsticks to eat sushi.
Live6 days
BuzzFeed
This static image is styled as a BuzzFeed article header. It features a large headline about gift ideas, followed by a sub-headline describing specific products. Below the text, the image is split into two vertical panels showing a patterned water bottle on the left and a person holding an e-reader on the right.
Live6 days
BuzzFeed
This creative is a BuzzFeed article header styled as a listicle. It features a large headline about Christmas gift ideas, followed by a sub-headline encouraging early shopping. Below the text, the image is split into two halves: the left side shows a card game box and cards on a wooden surface, while the right side shows a close-up of a person wearing gold star-patterned under-eye patches.
Live6 days
BuzzFeed
A BuzzFeed-branded article page features a large headline about discovering new Amazon products before others. Below the headline, a sub-headline describes the experience of using unique items. The bottom half of the image is split into two photos: one showing a bottle of body oil and the other showing a fabric shaver used on a shirt with before and after labels.
Live6 days
BuzzFeed
A BuzzFeed-branded article header featuring a listicle-style headline about gift-giving. Below the text, the image is split vertically, showing a plastic toy Christmas tree on the left and a gold charm necklace on the right. The overall layout mimics a website article page.
Live6 days
BuzzFeed
This static image is styled as a BuzzFeed article header, featuring a large headline about holiday shopping. Below the text, the image is split into two panels showing different products being held or worn by people. The overall design mimics a digital editorial layout.
Live6 days
BuzzFeed
This static image is styled as a BuzzFeed article header, featuring a bold headline about Amazon's early Black Friday deals. Below the headline, a sub-headline highlights the benefit of finding gifts on sale. The bottom half of the image is split into two panels showing a floral arrangement and a stand mixer.
Live4 days
BuzzFeed
A split-screen image comparing a canned pumpkin spice cocktail on the left with a car license plate on the right. The left side features a yellow circle highlighting the product name, with a social media post below it expressing disapproval. The right side shows a yellow circle highlighting a license plate that reads 'AUTSTIC'.
Live3 days
BuzzFeed

Split Screen, on 18 of its 24 ads

Counted over its 24 filed ads

Visual formats

Hooks it opens on

How BuzzFeed makes its ads

What its ads are built from, by type, counted over the ads we have read.

What BuzzFeed's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How BuzzFeed advertises on Facebook and Instagram

The library holds 24 ads from BuzzFeed in Entertainment / Media, and 380 running on its Meta pages now. Its most common visual formats are Split Screen (18 ads), Editorial (11) and Listicle (8). Its ads most often open on Listicle (7 ads), Curiosity (4) and Question (2) hooks. Its ads stay up a median 6 days, 0.5× the Entertainment / Media median of 11 days.

Brands like BuzzFeed

Other Entertainment / Media brands filed in the library.

All Entertainment / Media ads

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