Refreshed Nov 12, 2026

The hooks, angles and offers behind Gaia’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Gaia’s Meta page
1,319
Median runHow long its ads stay up
2 days
Against Entertainment / MediaNiche median 9 days
0.2×

The messages Gaia keeps paying for

Same idea, new creatives

  • “"Gaia is the Netflix for spirituality."”

    2 ads
    Gaia ad: “"Gaia is the Netflix for spirituality."”Gaia ad: “"Gaia is the Netflix for spirituality."”

    Running since Aug 2026.

  • “Is there really a spaceship under the Sphinx?”

    2 ads
    Gaia ad: “Is there really a spaceship under the Sphinx?”Gaia ad: “Is there really a spaceship under the Sphinx?”

    Running since Aug 2026.

How Gaia builds them

53 ads

What Gaia's ads are made of, row by row.

Free with an account.

Longest running

All 53

The Gaia ads that ran longest.

Free with an account.

The video opens with a close-up of rhombohedron crystals in the pineal gland, with text overlay identifying them. It then transitions to a 3D animation of a human body, showing electrical activation in the head and chest, followed by images of people meditating and in nature. The visuals illustrate the concept of building an electromagnetic field and achieving 'supernatural' states, with text highlighting healing, new jobs, opportunities, and mystical experiences. The ad concludes with a Gaia logo and streaming information.
Active · 98 days
The video opens with Dr. Joe Dispenza introducing himself. It then transitions through various abstract and biological visuals, including brain scans, a heart, and a human circulatory system, interspersed with text overlays about the mind, body, and transformation. The visuals evolve to show abstract representations of energy and transformation, culminating in text that promotes rewiring the mind for success and transformation. The overall tone is inspirational and educational, focusing on personal growth and potential.
Active · 84 days
The video opens with a close-up of a chromosome, then transitions to show different people meditating or looking thoughtful. Text overlays explain scientific concepts related to manifestation and brain rewiring. It features graphics of brain scans and DNA, and ends with a call to join Gaia. The overall tone is educational and inspiring, focusing on the science behind personal transformation.
Active · 84 daysVideo
A woman in a white dress stands in a field of blue flowers looking toward a mountain under a blue sky. Large white text overlays the image, quoting a member's review about the brand. Below the quote are five stars, the member's name, and a verification label, followed by the brand logo and a call to action.
Active · 80 days
The video begins with a man speaking about the Macuxi Indians of Guyana, then shows images of indigenous people in a jungle setting, followed by illustrations of a giant ladder and a cave. It then shows footage of a person rappelling into a cave, a close-up of a giant skeleton, and a skull. The video continues with images of people excavating a skeleton and a close-up of a giant skull, before showing an illustration of a giant and a person. The final scenes show a man speaking about intriguing elements and the possibility of exploring further. The video ends with the Gaia logo and a call to start a free trial.
Active · 80 days
The video opens with a question about the viewer's algorithm, followed by footage of a submersible exploring underwater ruins. A man in a suit appears, discussing architectural monuments found deep underwater. The ad shows various underwater structures and ancient-looking monuments, including pyramids and sphinxes, suggesting a connection to ancient civilizations. It highlights that this content is available on Gaia and offers a 7-day free trial.
Active · 80 days
The video opens with a close-up of a giant skeleton being excavated by two people. It then shows other skeletons and cave interiors, interspersed with people talking about giants and legends of inner earth. The visuals include ancient skeletons, cave explorers, and depictions of indigenous people and ancient legends, suggesting a narrative about giants and hidden worlds.
Active · 80 daysVideo
The video opens with a close-up of a man with a surprised expression, text overlaying his face. It transitions to a person meditating underwater, then to a man hooked up to medical equipment, and an MRI scan of a brain. The visuals shift to a person running on a treadmill, a serene mountain landscape with a person walking, and abstract cosmic imagery. The video features multiple speakers discussing human potential and inner power, with text overlays reinforcing the message. It concludes with a shot of a person walking towards a glowing portal with the text 'unlock your human potential'.
Active · 80 days
The video opens with a close-up of a giant skeleton being excavated, then shows a man in a suit speaking about giants. It transitions to footage of caves and ancient drawings, suggesting the existence of giants and a hidden world within the Earth. The narrative explores legends of giants and indigenous peoples who may have encountered them, hinting at a mysterious underground realm. The ad concludes with a call to explore these ancient mysteries.
Active · 80 days
The video begins with a man speaking, then shows images of indigenous people in a jungle, a cave painting of people building a ladder, and a large skeleton being excavated. It discusses legends of giants descending into this world and moving into inner earth, possibly as Nephilim. The video then shows more excavation footage and illustrations of giants, with text stating they were between 10 and 11.5 feet tall. The final scenes show the Gaia logo and a call to action for a free trial.
Active · 80 daysVideo
A woman in a white dress stands in a vast field of purple flowers, looking toward a large mountain under a bright blue sky. Large white text is centered over the landscape, quoting a member's review. Below the quote, five stars are displayed, followed by the member's name and a verification badge.
Active · 80 days
A dark, underwater photograph shows a large, ancient stone face illuminated by two spotlights. Large white text is overlaid on the left side, quoting a mysterious statement about underwater discoveries. Below this, the brand name and a trial offer are clearly displayed.
Active · 80 days
A cinematic, moody image shows a woman looking out a window at a sunset over mountains, with the scene reflected in the glass. A dark, semi-transparent box in the center contains the title of a documentary, streaming information, and a free trial offer for the Gaia platform.
Active · 80 days
A double-exposure image shows a woman's face looking out a window, overlaid with a sunset landscape of mountains and clouds. A dark, semi-transparent box in the center contains the title of a documentary, a streaming platform mention, and a free trial offer. The brand logo and a tagline appear at the bottom of the frame.
Active · 80 days
A creator speaks to the camera, with abstract, cosmic visuals and brain scans interspersed. The video poses a question about what happens when we die, suggesting that the answers have been documented but not widely shared. It then transitions to an offer for Gaia, a streaming service, highlighting its content on consciousness and offering a free trial. The creator encourages viewers to explore this topic.
Active · 80 days
The video begins with a man asking a question about a spaceship under the Sphinx. It then shows various ancient Egyptian imagery, including hieroglyphs, statues, and the Sphinx itself, interspersed with text overlays discussing the 'light ship' and its potential location. The video transitions to a person rappelling down into a structure and exploring ancient ruins, suggesting a journey to uncover these mysteries. It concludes by showing the Gaia logo with a free trial offer.
Active · 80 days
A woman talks to the camera, sharing a tip about Gaia. She explains that the platform offers a free 7-day trial, with all 8,000 shows unlocked. She contrasts this with mindless scrolling, suggesting it expands the mind instead of numbing it. The video shows abstract visuals, ancient civilizations, and close-ups of eyes, interspersed with shots of the Gaia interface and Netflix.
Active · 80 days
The video opens with a man speaking directly to the camera, asking a question about a spaceship under the Sphinx. It then transitions to show various ancient Egyptian imagery, including hieroglyphs, statues, and the Sphinx itself, interspersed with footage of people exploring ancient sites and a Gaia Original logo. The narrative explores ancient texts and theories about advanced technology in ancient civilizations, suggesting the possibility of hidden structures beneath the Giza plateau and inviting viewers to explore these mysteries further.
Active · 76 daysVideo
The video opens with a black and white image of a man, with text overlay "WOLF'S MESSAGE" and "Gaia". This is followed by a color video of a woman speaking, with text overlay "He may have been with schizophrenia,". The video then shows a close-up of a man's face, with text "but there was with his heart.". It continues with images of photos and the woman speaking, with text "He showed me circles and planets and he said, "This is where I came from." The man is then shown speaking, with text "constantly channeling the other side higher energies." Finally, a photo of a man is shown, with text "Wolf said to me, "I was in two worlds at once. It was very busy in here.". The video ends with the Gaia logo and a free trial offer.
Active · 71 days
The video opens with a black and white image of a man, with text overlayed. It then cuts to a woman speaking directly to the camera, with text overlayed. The video continues to show images of the man and the woman speaking, interspersed with a title card and the Gaia logo. The narrative discusses a man who may have been diagnosed with schizophrenia but had a pure heart, and who channeled higher energies. He described being in two worlds at once, which was very busy in his mind. The video ends with the Gaia logo and a free trial offer.
Active · 71 daysVideo

How Gaia makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Gaia's ads are built from: who is in frame, the words, the structure, the top format and hook.

Card needed, $0 today. Cancel within 7 days, pay nothing.

How Gaia advertises on Facebook and Instagram

The library holds 53 ads from Gaia in Entertainment / Media, and 1,319 running on its Meta pages now. Its most common visual formats are Text Overlay (44 ads), Lifestyle Image (16) and Illustration (5). Its ads most often open on Curiosity (11 ads), Price anchor (6) and Question (6) hooks. Its ads stay up a median 2 days, 0.2× the Entertainment / Media median of 9 days.