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CameoEntertainment / Media

Cameo ads: 33 winning Facebook and Instagram ads

Every Cameo ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 34 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
53
Median run
27 days
Against Entertainment / Media’s 11-day median
2.5×
In the library: 17 statics, 1 carousel, 15 videos
33 ads
Ask Claude about Cameo (opens Claude in a new tab)Meta Ad Library page of Cameo (opens in a new tab)

Longest run

Longest run: 34 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Cameo ads, longest running first

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Winning means kept running: brands rarely keep paying for ads that lose.

33 ads

A vibrant purple background features a denim pocket at the bottom. Various gift icons like socks and a mug pop out of the pocket before a phone screen appears, showing a drag performer speaking directly to the camera. The video concludes with the performer waving and the brand logo displayed on screen.
Live34 days
Cameo
A pyramid graphic ranks gift ideas from 'Lame' at the bottom to 'GOAT' at the top. The bottom tier features generic items like soap and a banana, while the top tier features a personalized video message from a celebrity on a phone screen. The background is a vibrant purple gradient.
Live34 days
Cameo
The video features a retro arcade cabinet on a purple, dotted background. The screen of the arcade cabinet displays a character selection interface, where various celebrities are shown as pixelated avatars with stats like 'Funny', 'Kind', 'Spicy', and 'Chaos'. The video cycles through different celebrities before ending on a 'Book Now' button.
Live34 days
Cameo
A grid of six portraits of celebrities, each set against a vibrant, solid-colored background and decorated with colorful, hand-drawn doodles. Above the grid, a bold headline introduces the group. Below the grid, a prominent, hand-drawn-style button invites the viewer to take action.
Live34 days
Cameo
This ad features a side-by-side comparison on a dark purple background. On the left is an empty chocolate box with only two pieces remaining. On the right is a smartphone displaying a video profile of a celebrity. The text contrasts the fleeting nature of chocolates with the permanence of a personalized video message.
Live34 days
Cameo
The video features a purple background with a rotating carousel of celebrity headshots and corresponding customer reviews. Each review is displayed in a white box with a five-star rating, highlighting personal experiences with personalized video messages. The carousel shifts to showcase different celebrities and their respective testimonials.
Live34 days
Cameo
This ad features a dark purple background with a comparison between a traditional gift card and a personalized video message. On the left, a red gift box icon represents a standard gift card. On the right, a smartphone displays a video profile of a celebrity, illustrating the service. The text highlights the value proposition of choosing a lasting video over a temporary gift card.
Live34 days
Cameo
The video features a retro arcade game screen where a player can scroll through different celebrities, each presented as a pixelated character with specific attributes like funny, kind, spicy, and chaos. The screen cycles through various famous people, showing their names and titles. The video ends with a call to action to book a personalized message from these celebrities on the platform.
Live34 days
Cameo
The video features a montage of a man crying, presented as if it were a movie trailer playing on a smartphone screen. The background is a blue sky with clouds, and large orange text appears, announcing the service. The video then shows the man in various emotional states, including wearing an oxygen mask, before displaying the brand name.
Live34 days
Cameo
A digital trading card featuring a portrait of Chris Hansen is centered on a light purple background. The card displays his name, his claim to fame, and humorous stats like 'Power' and 'Signature Move' in a style reminiscent of a collectible game. The brand logo appears at the top left with a call to action.
Live34 days
Cameo
A close-up portrait of a woman with styled brown hair, wearing large dangling crystal earrings and a black beaded dress. She is looking directly at the camera with a gentle, friendly smile. The image is polished and professional, focusing on her face and upper torso.
Live34 days
Cameo
This video uses a split-screen format to contrast low-quality, mass-produced gifts with personalized video messages from celebrities. The first half features a grid of various celebrities recording personalized videos, while the second half displays generic, low-quality merchandise like blankets and hoodies. The video concludes with a person in a Shrek costume dancing, with the brand logo appearing at the top.
Live34 days
Cameo
A vibrant purple background features a collection of generic, uninspired gifts including a box of chocolates, a banana, a wine bottle, and white underwear. Each item is paired with a flat, unimpressed emoji sticker. Below these, a line of text contrasts these predictable gifts with the excitement of the brand's service.
Live34 days
Cameo
A woman in a bright pink dress stands in the foreground, smiling at the camera. The background is a composite image showing a lake with docks and a city skyline at sunset. There is no text on the image.
Live34 days
Cameo
This video uses a split-screen format to show various celebrities and creators recording personalized video messages. The creative contrasts these high-quality, custom celebrity videos with low-quality, generic printed merchandise like blankets and t-shirts. The video ends with a creator in a costume dancing, followed by the brand logo.
Live32 days
Cameo
This video features a digital animation of a retro arcade machine. The screen of the machine displays a character selection menu where various celebrities are shown as pixelated avatars with stats like funny, kind, spicy, and chaos. The arcade machine cycles through different celebrities before ending on a call to action to book now.
Live32 days
Cameo
This carousel ad contrasts predictable, boring gifts like chocolate, bananas, wine, and underwear with the emotional reactions people have when receiving a personalized video message from a celebrity. Each card features a split-screen layout showing a celebrity recording a message on the left and the recipient's genuine, surprised, or emotional reaction on the right. The ad uses emoji stickers to emphasize the reactions and a consistent purple gradient background throughout.
Live27 days
Cameo
A vibrant illustration shows a person surfing on a giant smartphone above a globe, with several celebrity heads floating nearby on smaller phones. Each head is labeled with a name tag, and the central figure is labeled 'You'. The brand logo sits at the top against a blue and yellow gradient background.
Live21 days
Cameo
This video features a digital animation of a retro arcade cabinet. The screen on the cabinet displays a character selection menu, cycling through various celebrities with pixelated bodies and their real faces. Each celebrity is shown with stats for funny, kind, spicy, and chaos levels, before the screen finally displays a call to action to book now.
Live20 days
Cameo
A colorful, cartoon-style illustration depicts a wedding scene with a banner at the top reading 'Every occasion deserves a Cameo'. Three real-life celebrity heads are superimposed onto the cartoon bodies of a groom, an officiant, and a bride. Above each celebrity head is a small purple star icon with their name printed next to it.
Live18 days
Cameo

Collage, on 8 of its 33 ads

Counted over its 33 filed ads

Visual formats

Hooks it opens on

How Cameo makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Cameo's ads are built from: who is in frame, the words, the structure, the top format and hook.

Then try everything free for 7 days.

How Cameo advertises on Facebook and Instagram

The library holds 33 ads from Cameo in Entertainment / Media, and 53 running on its Meta pages now. Its most common visual formats are Collage (8 ads), Split Screen (8) and Headline (7). Its ads most often open on Contrast (8 ads), Curiosity (6) and Belief (5) hooks. Its ads stay up a median 27 days, 2.5× the Entertainment / Media median of 11 days.

Brands like Cameo

Other Entertainment / Media brands filed in the library.

All Entertainment / Media ads

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Claude or ChatGPT searches its 33 ads here, reads them and answers with real creatives, each with how long it ran.

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