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CarMax ads

The hooks, angles and offers behind CarMax’s Facebook and Instagram ads, filed by format and niche.

Ads
25
Newest ad
November 2026
Main niche
Automotive 25
Top formats
Updated
Nov 1, 2026
Longest run
102 days
Visual formats
Hook tactics
Niche
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A blue background with the text "WATCH YOUR CAR'S VALUE OVER TIME" in large white font. Below this, a white speech bubble shape contains "Est. value" and a large number "$15,300" with an upward arrow and "$300" below it. A yellow car is shown on the left, and the CarMax logo is on the right. The bottom of the image has a disclaimer: "Illustrative values only; results may vary."
Ran 102 days
CarMax
A man is crouching down between a red and a blue car in a parking lot, appearing to inspect the front of the red car. The red car is in the foreground, and the blue car is behind it. The man is wearing a grey t-shirt and black pants. The text "That confidence when you shop with CarMax Certified quality cars.😎​" is overlaid on the image.
Ran 102 days
CarMax
A man is kneeling down to inspect the front of a red car in a parking lot. He is wearing a grey t-shirt, black pants, and white sneakers. Behind him, there are several blue cars parked. The CarMax logo is visible on the front of the red car. Text overlays the image, stating "That confidence when you shop with CarMax Certified quality cars.😎"
Ran 100 days
CarMax
A white CarMax car is parked in front of a CarMax dealership. Two people are walking towards the dealership entrance. Large white text on a blue sky background reads "DRIVE IT BEFORE YOU BUY IT." The CarMax logo is visible on the car, the dealership, and at the bottom of the image.
Ran 71 days
CarMax
The CarMax logo is displayed prominently in the center of a white background. A yellow banner is positioned to the left of the logo. Below the logo, there are dashed lines. The text "Wanna get this feeling?" is overlaid on the image, serving as the hook. The copy "Shop online for the car you want on CarMax.com" is not visible on the creative itself but provides context for the ad's purpose.
Ran 71 days
CarMax
A person is shown in a kitchen, about to start making coffee. The text overlay reads "When you can get an offer for your car from CarMax faster than it takes for me to make coffee." A digital timer in the bottom right corner displays "01:04". The creative highlights the speed of CarMax's car offer process by comparing it to the time it takes to make coffee.
Ran 60 days
CarMax
A young woman with dyed blonde and brown hair, wearing a red and grey plaid shirt, is looking down at her phone while sitting at a table outdoors. She has red lipstick on and is wearing a nose ring. A blue text box overlays the image with the text "POV: You're at brunch with me but I just got pre-qualified for a car" and below that, "See carmax.com for details." Lush green plants are visible in the background.
Ran 57 days
CarMax
A screen recording shows a mobile app interface with a prominent headline that reads "Get a real offer in minutes." Below this, a field labeled "License Plate" is visible, with a timer overlaying the top right corner displaying "0:10." In the lower portion of the screen, a man wearing headphones is visible, seemingly interacting with the app or providing commentary. The interface includes tabs for "Plate," "VIN," and "Appointment," suggesting a car-related service.
Ran 51 days
CarMax
A man stands in front of a silver car in a driveway, holding a foil pan filled with tacos. He is wearing a dark blue short-sleeved button-down shirt over a grey t-shirt and blue jeans. White text overlaid on the image reads "Instant Offer Taco Challenge". The background shows a suburban house and trees. The man is looking towards the camera with a neutral expression.
Ran 46 days
CarMax
A person is holding a smartphone with the CarMax app open. The phone screen displays a white car that has been reserved, with options to 'Ship to store' or 'Get it delivered'. Above the phone, large white text on a blurred background reads "WANNA BUY ON YOUR TERMS?". A yellow ribbon graphic spans horizontally across the image behind the phone.
Ran 46 days
CarMax
A woman stands in front of a CarMax logo, looking slightly exasperated and touching her forehead. White text overlays the image, reading "The new Gen Z editor wanted to edit a video" and below that, "Where's the". The image appears to be a humorous take on generational differences in the workplace, specifically in video editing.
Ran 46 days
CarMax
A young woman with long, wavy blonde hair and glasses is sitting in the driver's seat of a car. She is clapping her hands together and smiling broadly. Text overlays on the image read "#CarMaxPartner" and "saving to buy my" and "I'm saving to buy my dream car". The background shows the interior of the car and a sunny outdoor scene through the windows.
Ran 46 days
CarMax
A CarMax advertisement features a car payment calculator overlayed on a background of a blue sky and a row of cars. The calculator displays a monthly payment of $306, a down payment of $2,500, a credit score of 'Good', and a term length of 72 months, resulting in an estimated car price of $15,998. A smiling woman looking at her phone stands to the right of the calculator, with several cars visible in the foreground.
Ran 33 days
CarMax
A bright blue background features the bold white text "A REAL ONLINE OFFER FOR YOUR CAR, FOR REAL." Below this, there are three input fields labeled "License Plate," "Zip Code," and "State." A bright yellow button below these fields reads "Get My Offer." At the bottom left, a yellow car is parked next to the CarMax logo. The creative is designed to prompt users to enter their car's information to receive an offer.
Ran 32 days
CarMax
A white CarMax SUV is shown on a blue background with a yellow stripe. Below the car, a yellow button reads "Get My Offer". Further down, the CarMax logo is displayed. The text "Take up to 7 days to think about it" is overlaid on the image, suggesting a return policy or a grace period for making a decision about a car purchase.
Ran 32 days
CarMax
A man is sitting in the driver's seat of a car, wearing a pink t-shirt and blue jeans. He is holding the seatbelt and appears to be talking to the camera. The background shows a suburban street with houses and trees. The text overlay reads: "At CarMax, there’s no need to haggle when car shopping. By the way, Penny’s doing great."
Ran 32 days
CarMax
The ad features a bright blue background with large white text at the top that reads "A REAL ONLINE OFFER FOR YOUR CAR, FOR REAL". Below this, there are three input fields for "License Plate", "Zip Code", and "State". A yellow button below these fields says "Get My Offer". At the bottom left, a yellow car is shown, and to its right is the CarMax logo.
Ran 32 days
CarMax
A young woman with glasses sits in the driver's seat of a car, looking to the side. Text overlays on the image read "#CarMaxPartner" and "saving to buy my dream car" in a stylized font. Below, in a simpler font, it says "I'm saving to buy my dream car." The overall scene suggests a personal journey towards car ownership, with the CarMax partnership highlighted.
Ran 32 days
CarMax
Two women are standing outside a building, facing each other. The woman on the left has dreadlocks and is wearing a blue sweatshirt and ripped jeans. The woman on the right has dyed hair and is wearing a green shirt and a green jacket. The woman on the right is holding a microphone up to the woman on the left, as if conducting an interview. Text overlay on the image reads "I love simple." The ad copy mentions CarMax's Offer Watch, stating that no purchase or sale is necessary.
Ran 32 days
CarMax
A woman is sitting in front of a wall of stacked firewood, smiling and gesturing with her hands. To her right, on a wooden stool, is a book with the title "How I Sold My Car" on the cover, featuring a CarMax logo and a picture of a car. The text "A real life fairytale. CarMax, picks up. Restrictions and fee may apply. See carmax.com for details." is overlaid on the image.
Ran 32 days
CarMax

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