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Descript ads

The hooks, angles and offers behind Descript’s Facebook and Instagram ads, filed by format and niche.

Ads
14
Newest ad
November 2026
Main niche
App / Software 14
Top formats
Updated
Nov 1, 2026
Longest run
92 days
Visual formats
Hook tactics
Niche
Format2 selected
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The creative opens with a simulated chat interface where a user asks if an AI assistant like ChatGPT can edit videos. The interface then shows a response indicating that Descript has created such an assistant called Underlord. The bottom half of the creative features a man speaking directly to the camera with a surprised expression, with the text "that was fast" overlaid on the image.
Ran 92 days
Descript
The creative features a dramatic, surreal landscape with a person standing on a sandy dune, looking towards a vibrant, cloudy sky. Large, stylized text is overlaid on the image, reading "From Docs To Videos in Seconds." The text is presented in a bold, attention-grabbing font, with different colors and sizes used for emphasis. The overall visual style is aspirational and futuristic, suggesting a powerful and transformative capability.
Ran 50 days
Descript
A man wearing headphones and glasses is shown from the chest up, looking at the camera. To his left is a blue and yellow logo. Bold white text overlays the bottom half of the image, with the words "AI CAN NOW" in white, "EDIT YOUR" in yellow, and "VIDEOS!!!" in white. The man appears to be sitting at a desk with a keyboard in front of him, suggesting he is working on a computer. The overall visual suggests a technological advancement in video editing.
Ran 50 days
Descript
A screen recording shows a demo of the Descript video editing software. The interface displays a video timeline with audio waveforms and visual clips. Text overlays introduce a new mobile game called 'Credit Scoreboard' from Credit Cra, designed to help users improve their credit scores. The game pits users against friends to see who can raise their credit score the fastest.
Ran 49 days
Descript
A text message conversation between two people, Jenny and Linda. Jenny asks Linda about her favorite color, stating hers is pickle. Linda questions if she means green, and Jenny confirms it's her favorite shade. Linda then asks if they should cut out the conversation, to which Jenny replies she doesn't see why not. A "Collaborate" button is visible at the bottom.
Ran 44 days
Descript
A man with blue eyes and light brown hair is looking directly at the camera, holding up two fingers in a peace sign. He is wearing a brown waffle-knit long-sleeved shirt. White text overlaid on the video reads "POWERFUL WEBSITES YOU SHOULD KNOW (PART 470)". The background appears to be an office or home office with a large black and white cityscape artwork on the wall.
Ran 43 days
Descript
The creative is a text-only ad with a light grey background. The text is black and reads: "Set your team up for easy collaboration, fast feedback—and on-brand, on-time video that looks and sounds good, every time." There are no other visual elements or people present in the creative.
Ran 41 days
Descript
The creative shows a text message conversation between two people, Jenny and Linda. Jenny asks Linda her favorite color, stating her own is pickle. Linda questions if she means green, and Jenny confirms it's her favorite shade. Linda then asks if they should cut this out, and Jenny agrees. The conversation is presented as a text message thread with names and dialogue bubbles.
Ran 31 days
Descript
The creative is text-only, with a black background. The headline reads "Stop spending hours editing video." Below this, in smaller text, it says "Just drop your files in and let our AI co-editor, Underlord, create a video you’ll love. Fast." The text is white and centered on the screen.
Ran 31 days
Descript
The creative features the Descript logo at the top. Below, it displays mockups of social media posts and app interfaces. One mockup shows a "Credit Crazy" app interface with a credit score of 750 and a graph. Another shows a "Reels" interface with a man speaking and the text "Level up your credit score". The main text overlay at the bottom reads "Tell your startup story with video – no editing experience needed." The overall impression is that Descript is a tool for creating video content easily.
Ran 31 days
Descript
A man is speaking directly to the camera, holding a small black device in his hand. Text overlays on the screen read "Imagine reaching 5 times as many people without" and "ALL DO TER HEN". The man is wearing a blue t-shirt and denim jeans. The background is a wall with some shelves and plants. The video appears to be a personal testimonial or explanation of a product's features.
Ran 26 days
Descript
A man is speaking directly to the camera, holding a small black device in his hand. Text overlays appear on the screen, reading "Imagine reaching 5 times as many people without" and "ALL DO TER HEN". The man is wearing a blue t-shirt and denim jeans. The background is a wall with some shelves and plants. The video appears to be a personal testimonial or explanation of a product's features.
Ran 15 days
Descript
The creative displays the Descript logo and name in white, glowing text against a black background. Below the logo, the word "generate" appears in white text within a black rectangular box. The ad copy, which is not visually present on the creative itself, elaborates on how Descript helps users generate B-roll, clean up audio, and edit clips efficiently. It also includes a call to action for viewers to comment "Descript" to receive a free trial link.
Ran 15 days
Descript
The creative is split into two halves. The top half shows a cinematic scene of a man walking a dog in the rain with an airplane flying overhead, and features a purple banner with white text that reads "This AI Tool Will Turn You Into A Video Producer". The bottom half shows a close-up of a man wearing glasses, with the word "VIDEO" in pink text overlaid on his right lens. The overall impression is a demonstration of an AI tool that can create video content.
Ran 14 days
Descript

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