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Dossier ads

The hooks, angles and offers behind Dossier’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Beauty / Personal Care 20
Top formats
Updated
Oct 31, 2026
Longest run
307 days
Visual formats
Hook tactics
Niche
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A black digital timer with white numbers displays "48 : 00 : 00" with "HOURS", "MINUTES", and "SECONDS" labeled below each number. The timer is overlaid on a soft-focus image of several Dossier perfume bottles nestled in a fluffy white material that resembles snow or cotton. The bottles are labeled "Floral Lavender" and "Woody Sandalwood," among others, suggesting a sale or promotion is about to end.
Ran 307 days
Dossier
A black digital timer with white numbers displays "48 : 00 : 00" with "HOURS", "MINUTES", and "SECONDS" below each number. The timer is set against a beige background. Below the timer, a close-up shot shows several Dossier perfume bottles arranged on a white, fluffy towel. The bottles are labeled with names like "FLORAL LAVENDER" and "WOODY SANDALWOOD". The overall impression is a product display with a sense of urgency due to the prominent timer.
Ran 271 days
Dossier
A black countdown timer with white numbers is displayed at the top of the image, showing 48 hours, 00 minutes, and 00 seconds. Below the timer, several bottles of Dossier perfume are arranged on a white, fluffy surface that resembles snow or cotton. The bottles are partially visible, with labels indicating scents like "FLORAL LAVENDER" and "WOODY SANDALWOOD." The overall aesthetic is clean and minimalist, with a focus on the product and the sense of urgency conveyed by the timer.
Ran 202 days
Dossier
A bottle of Dossier "Powdery Coconut" perfume is displayed on a surface resembling sand, with a halved coconut and pieces of coconut flesh arranged around it. The background is a soft yellow gradient. Text overlays on the image announce a limited-time offer of up to 20% off plus an extra 15% off with a specific code, and a starting price of €29 for a scent like the original.
Ran 140 days
Dossier
Madelyn Cline is shown wearing a white bathrobe and adjusting her earring. Text overlays her image, stating "Madelyn Cline" in the top left corner and "€39" in a rounded rectangle in the top right. The background is a blurred interior with a tiled wall and a mirror. The overall visual suggests a behind-the-scenes or personal moment, with the celebrity endorsing a product.
Ran 99 days
Dossier
The creative is a dark background with white text. The top of the screen reads "Madelyn Cline". Below that, the word "dossier" is written in large, stylized font. At the bottom of the screen, the text reads "Dossier's Vanilla Expressions.". The ad copy mentions Madelyn Cline's favorite vanilla scent and introduces four unique fragrances with their names and personalities. It also highlights a price of €39.
Ran 99 days
Dossier
Four bottles of Dossier vanilla-scented perfume are arranged in a visually appealing composition against a soft, gradient background. The bottles, labeled 'Vanilla Flirt,' 'Vanilla Rebel,' 'Vanilla Tease,' and 'Vanilla Dreamer,' are showcased with their respective scent notes and descriptions. The arrangement includes decorative elements like vanilla beans, cardamom pods, and a sugar cube, enhancing the sensory appeal of the fragrances.
Ran 97 days
Dossier
A bottle of Dossier's "Vanilla Dreamer" perfume is displayed on a white, wrinkled satin sheet. The perfume bottle is clear glass, filled with a golden-yellow liquid, and has a metallic gold cap. The label on the bottle features the text "Vanilla Dreamer" in a large, elegant font, with smaller text below that reads "The Vanilla Expressions Collection." Below this, a descriptive sentence is written: "If you crave a comforting embrace, indulge in silky, skin-like vanilla, like pillow talk wrapped in a creamy duvet." The overall aesthetic is soft, luxurious, and inviting, suggesting a comforting and sensual fragrance experience.
Ran 97 days
Dossier
A bottle of Dossier's 'Vanilla Flirt' perfume is artfully arranged with a sliced pear, a vanilla bean, and a coffee bean against a dark, reflective background. The perfume bottle's label is clearly visible, displaying the product name and a brief description of its scent profile. The creative highlights the key fragrance notes of vanilla, pear, and coffee, suggesting a warm and romantic aroma.
Ran 97 days
Dossier
A woman, identified as Madelyn Cline, is shown crouching and holding a small bottle of perfume to her face. She is wearing a flowing white dress and a satin headband. The text "Madelyn Cline" is overlaid on the top left of the image. The overall aesthetic is clean and sophisticated, with a focus on the product and the celebrity endorser.
Ran 97 days
Dossier
A young woman with star-shaped hair clips lies on her back, looking up at the camera. She wears a black leather jacket with red trim. A bottle of Dossier's "Vanilla Rebel" perfume is placed in the foreground, near her hand. The bottle's label is orange and features the product name in bold white text. The overall aesthetic is edgy and youthful, with a focus on the product's presentation alongside the model.
Ran 97 days
Dossier
A close-up shot of a Dossier perfume bottle labeled "lost americana" is displayed prominently. The bottle contains a warm, amber-colored liquid and has a silver cap. The label features red text and a stylized signature. Below the main label, smaller text describes the scent as "earthy, spicy, and rich, decadent notes." The bottle is placed on a red, slatted surface, with a blurred background suggesting an outdoor or car interior setting. The overall aesthetic is sophisticated and hints at a luxurious sensory experience.
Ran 78 days
Dossier
A woman, Madelyn Cline, is holding a bottle of Dossier perfume to her face. She is wearing a white, sheer blouse with ruffled sleeves and a cream-colored headband. White text overlaid on the image reads "Madelyn Cline" in the top left corner and "dossier" in large white letters across the center of the image. The copy mentions "Vanilla Expressions by Dossier" and invites the viewer to find a fragrance that feels like them.
Ran 66 days
Dossier
A close-up shot of a Dossier 'Lost Americana' perfume bottle is displayed against a blurred background. The bottle has a clear glass body with a silver cap and a light-colored label. The label features the words 'lost americana' in red, followed by a stylized signature and a description of the scent. The perfume is placed on a red, slatted surface, suggesting an outdoor or automotive setting. The overall aesthetic is minimalist and focuses on the product's presentation and scent profile.
Ran 59 days
Dossier
A close-up shot of a Dossier perfume bottle labeled "lost americana" is presented. The bottle contains a warm amber liquid and has a silver cap. The label also features handwritten-style text and a description of the scent. The bottle is placed on a red, slatted surface, with a blurred background suggesting an outdoor or car interior setting. The text on the bottle describes the fragrance as having earthy, spicy, and rich, decadent notes, evoking a sense of late-night indulgence.
Ran 54 days
Dossier
A whimsical, purple-toned illustration depicts a miniature dollhouse-like structure. Inside, a woman is shown with her eyes closed, wearing earbuds and looking content. The scene is filled with playful, stylized furniture and decorative elements. On-screen text announces a "NEW" item and its price, "€39", alongside the "Polly Pocket x dossier" collaboration logo.
Ran 52 days
Dossier
Three bottles of Dossier perfume are arranged in a white basket with oranges and flowers. The text "Definitivamente Ya Viste Nuestros Anuncios. El algoritmo lo sabe. Lo sabemos." is overlaid on the top left of the image. Below the perfumes, there is a call to action button that reads "ADELANTE, ÉCHANOS UN VISTAZO".
Ran 51 days
Dossier
An aerial view of city buildings. An American flag flies from a flagpole on one of the rooftops. The text overlay announces a sale on Dossier Perfume, offering up to 20% off plus an extra 15% with a code, valid for a limited time. It also mentions that over one perfume is sold every minute and that a new favorite scent is available from $659.
Ran 50 days
Dossier
A woman with a headband is holding a bottle of perfume to her face. The Dossier logo is overlaid in large white text across the image. Text at the top left reads "Madelyn Cline" and a price tag of "$49" is in a rounded rectangle at the top right. The copy asks the viewer to choose between four fragrances based on personality, implying the woman represents one of them.
Ran 44 days
Dossier
A woman with blonde hair, wearing glasses and a burgundy blazer, holds a perfume bottle to her face. Text on the screen reads "Madelyn Cline", "NEW", and "$49". Below her, the words "dossier" are displayed prominently, followed by the hook "For Your Bold Side." The overall image is dark and moody, with the woman and product illuminated.
Ran 44 days
Dossier

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