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eBayRetail / Marketplace

eBay ads: 37 winning Facebook and Instagram ads

Every eBay ad we filed, the longest-running first, with its hook, format and how long Meta kept it live. Or ask Claude or ChatGPT to pull them for you.

Longest run

Longest run: 262 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

Ads live on Meta now
451
Median run
83 days
Against Retail / Marketplace’s 14-day median
5.9×
In the library: 33 statics, 4 videos
37 ads
Ask Claude about eBay (opens Claude in a new tab)Meta Ad Library page of eBay (opens in a new tab)

Longest run

Longest run: 262 days

Still running when last seen Nov 15. Brands rarely keep paying for ads that lose.

eBay ads, longest running first

Filters and sort open with the 7-day trial

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Winning means kept running: brands rarely keep paying for ads that lose.

37 ads

A high-contrast studio shot of two embroidered leaf patches against a plain white background. The top leaf is larger and solid black, while the smaller leaf below it features a textured, dark grey pattern. The image is clean and minimalist, focusing entirely on the details of the fabric patches.
Live262 days
eBay
A top-down studio shot of a black rubber tire inner tube placed on a light-colored, speckled surface. The product has technical specifications and manufacturing information printed in gold text directly on its surface. The image is a straightforward product display with no additional graphic elements or text overlays.
Live262 days
eBay
A studio-shot image of a circular metal and rubber automotive seal, centered against a plain white background. The object is shown from a slightly elevated angle, highlighting its metallic outer ring and black inner gasket. There is no text on the image itself.
Live262 days
eBay
A close-up, high-angle shot of a silver-toned brooch shaped like an angelfish, encrusted with clear, sparkling stones. The brooch is resting on a dark, textured surface, likely a jewelry box or display pad. The lighting highlights the reflective quality of the stones and the metal structure of the piece.
Live262 days
eBay
A close-up, top-down shot of a worn, vintage-style brown leather baseball mitt resting on a neutral, textured surface. The leather shows significant signs of age, including creases, scuffs, and a patch of worn-off finish on the right side. The image is clean and focused entirely on the object.
Live173 days
eBay
A studio-lit product shot of a black AC power adapter with its attached power cord and plug. The adapter is shown against a plain white background, highlighting its technical specifications printed on the label. No other elements or people are present in the frame.
Live173 days
eBay
A dark grey, molded plastic automotive part, likely a dashboard or interior trim piece, is shown wrapped in clear plastic packaging. The item is resting on a textured carpeted surface. A small white shipping label with barcodes is partially visible at the bottom of the frame.
Live173 days
eBay
A studio-shot image of a claw hammer with a blue textured handle, angled diagonally across a plain white background. The hammer is the sole focus of the image, presented as a clean product shot without any text or additional elements.
Live173 days
eBay
A close-up, high-angle studio shot of a smooth, polished, dark grey or black stone-like object. The surface is reflective, showing a bright highlight from a light source, and has a subtle, diagonal crack or vein running across its center. The background is a plain, light-colored surface.
Live168 days
eBay
The ad features a white background with the eBay logo at the top, followed by a headline in Spanish encouraging users to find what they are looking for on the app. Below the text, there is a black button with a call to action to download the app. At the bottom, three rounded rectangular tiles are displayed side-by-side, each featuring a different product: a collectible trading card, a red sneaker, and a blue car brake disc.
Live160 days
eBay
A clean, bright ad featuring a grid of diverse products against solid, vibrant backgrounds. At the top, the brand logo sits above a headline and a dark, pill-shaped call-to-action button. The products shown include a trading card, a red sneaker, a blue car brake caliper, a gear shifter, and another trading card.
Live160 days
eBay
A high-quality studio photograph shows three luxury designer handbags resting on a light blue velvet sofa. The image features a Gucci shoulder bag, a red knotted leather bag, and a red velvet YSL clutch. White text is overlaid at the bottom, with a prominent call-to-action button below it.
Live159 days
eBay
A top-down view of several different sneakers arranged on a white textured background. The eBay logo is positioned at the top left corner. Large black text in the lower half of the image encourages the user to find what they are looking for in the app, followed by a prominent black button prompting the user to download the app.
Live159 days
eBay
A high-quality studio photograph shows three luxury designer handbags resting on a vintage-style, light blue velvet sofa. The image features a Gucci shoulder bag, a red knotted leather bag, and a red velvet YSL clutch. Large white text is overlaid on the lower portion of the image, accompanied by a prominent white button that invites the user to download the app.
Live158 days
eBay
A top-down view of four pairs of sneakers arranged on a white fabric background. The sneakers are a mix of styles and colors, including white and red, beige, and dark green. Below the shoes, bold black text encourages the viewer to find what they are looking for on the app, followed by a black button prompting a download.
Live158 days
eBay
A static advertisement featuring three collectible trading cards angled against a plain white background. The cards are framed by red, green, and blue rectangular borders. At the top, the brand logo is displayed above a bold headline and a dark call-to-action button.
Live154 days
eBay
A stylish woman in a leather jacket and headscarf stands on stone steps, with a large, semi-transparent brand logo overlaid across the top. In the center, a white-bordered frame highlights a close-up of a blue handbag being held by a hand. A bright blue button at the bottom provides a clear call to action.
Live97 days
eBay
A studio-lit, high-resolution photograph of a silver car wheel cover centered against a plain white background. The wheel cover features a five-spoke design with cutouts between each spoke. The image is clean and minimalist, focusing entirely on the product.
Live83 days
eBay
A close-up, top-down view of several round, faceted light green gemstones scattered across a plain, neutral-colored surface. The stones are arranged in a loose, irregular pattern, showcasing their reflective surfaces and uniform color. There is no text on the image.
Live83 days
eBay
A top-down, close-up shot of several identical cardboard cutouts stacked on top of each other. The cutouts are shaped like a stylized flower with a long, swirling vine stem. The background is a plain, textured white surface.
Live83 days
eBay

Product Image, on 23 of its 37 ads

Counted over its 37 filed ads

Visual formats

Hooks it opens on

How eBay makes its ads

What its ads are built from, by type, counted over the ads we have read.

What eBay's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How eBay advertises on Facebook and Instagram

The library holds 37 ads from eBay in Retail / Marketplace, and 451 running on its Meta pages now. Its most common visual formats are Product Image (23 ads), Studio Shot (12) and Headline (8). Its ads most often open on Direct address (7 ads) and If then (2) hooks. Its ads stay up a median 83 days, 5.9× the Retail / Marketplace median of 14 days.

Brands like eBay

Other Retail / Marketplace brands filed in the library.

All Retail / Marketplace ads

Ask Claude about eBay

Claude or ChatGPT searches its 37 ads here, reads them and answers with real creatives, each with how long it ran.

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