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Refreshed Nov 7, 2026

Estée Lauder ads

The hooks, angles and offers behind Estée Lauder’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Estée Lauder’s Meta page
241
Median runHow long its ads stay up
24 days
Against Beauty / Personal CareNiche median 40 days
0.6×

The messages Estée Lauder keeps paying for

Same idea, new creatives

  • “RING IN SOMETHING GRAND”

    2 ads
    Estée Lauder ad: “RING IN SOMETHING GRAND”Estée Lauder ad: “RING IN SOMETHING GRAND”

    Running since Oct 2026.

How Estée Lauder builds them

20 ads

What Estée Lauder's ads are made of, row by row.

Free with an account.

Longest running

All 20

The Estée Lauder ads that ran longest.

Free with an account.

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Winning means kept running: brands rarely keep paying for ads that lose.

20 ads

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A studio-shot image featuring a red cosmetic bag surrounded by various beauty products, including creams, serums, and makeup items. The background is a blurred, warm-toned holiday scene with bokeh lights. Text overlays provide details about the limited edition set, the number of full-size items included, and the special purchase price, while a circular badge highlights the total value of the collection.
Live · 34 days
Estée Lauder
A studio shot of a luxury skincare jar centered on a light grey background. The jar has a gold lid and a pink-tinted glass base. Text is printed directly on the front of the jar, identifying the brand and the product name.
Live · 34 days
Estée Lauder
The ad displays a series of product sets from Estée Lauder against a gold background. Each slide features a different combination of beauty products, including creams, serums, and makeup, with text overlays detailing the gift offer and purchase requirements. The visuals are clean, studio-shot product images designed to highlight the value of the promotional gift.
Live · 34 days
Estée Lauder
A series of product shots on a gold background, showcasing various skincare and makeup items. Text overlays announce exclusive online gifts with different purchase thresholds. The video transitions between different product sets and gift options.
Live · 34 days
Estée Lauder
The ad features a high-quality studio shot of a red cosmetic bag surrounded by various beauty products. Text overlays highlight the limited edition holiday set, the number of full-size items included, and the special price offer. The background is a soft-focus, festive red scene with golden bokeh lights.
Live · 34 daysVideo
Estée Lauder
A studio-shot image displays a red velvet cosmetic bag surrounded by twelve various beauty products, including creams, serums, and makeup palettes. The background is a blurred, warm-toned holiday scene with bokeh lights. Text overlays clearly state the product name, the number of full-size items included, and the special purchase price.
Live · 34 days
Estée Lauder
A studio-shot image featuring a red cosmetic bag surrounded by various beauty products on a red surface. The background is a blurred, warm-toned holiday scene with bokeh lights. Text overlays provide details about the limited edition holiday set and its value.
Live · 34 days
Estée Lauder
A studio shot of a luxury face and neck cream jar centered against a plain, light grey background. The jar has a gold lid and a pink-tinted glass base. The brand name and product details are printed clearly on the front of the jar.
Live · 34 days
Estée Lauder
A creator talks to the camera about a holiday gift set, showing the products inside and explaining the value. She demonstrates the items, including a foundation and a lip gloss, while highlighting the contents of the set. The video uses text overlays to emphasize the value and the offer.
Live · 27 daysVideo
Estée Lauder
A vertical graphic featuring a pink ribbon symbol at the top and bottom, with a pile of pink cosmetic powder in the center. The text is written in Hungarian, expressing a message of unity in the fight against breast cancer. The background is clean and white, with the brand name and campaign title at the top and a hashtag at the bottom.
Ended · 24 days
Estée Lauder
The video features a series of high-end, cinematic shots of a skincare product, alternating with close-ups of a model applying the serum to her face. Text overlays highlight the product's benefits and ingredients, such as collagen and hexapeptides. The ad concludes with a promotional offer for a gift set.
Ended · 24 days
Estée Lauder
The video opens with two men in red uniforms opening double doors to reveal a decorated Christmas tree. It then transitions to a model in a red blazer holding a gold tray, showcasing various skincare and makeup products. The final scene shows the model closing a red bag, with text overlays throughout highlighting the holiday gift set.
Live · 24 days
Estée Lauder
A model in a red blazer presents a gold tray filled with various beauty products. The scene transitions to a top-down view of the full collection on the tray with text detailing the value and options. The video ends with the brand logo and a call to action.
Live · 24 days
Estée Lauder
A model in a red blazer rings a bell on a desk, then presents a tray filled with beauty products. The video transitions to a top-down view of the full collection of items on a gold tray. Text overlays highlight the holiday offer and the value of the set.
Live · 23 daysVideo
Estée Lauder
A model walks through a garden and a living room, holding and applying a perfume bottle. The video features close-up shots of the perfume bottle and its ingredients, such as rose petals and amber stones. The model speaks about her personal connections and the feelings the fragrance evokes.
Live · 2 daysVideo
Estée Lauder
A high-end studio shot of three Estée Lauder skincare products arranged on a marble surface. To the left is a small gold bell and a vintage key, and to the right is a red envelope with a gold emblem. The lighting is warm and soft, creating a luxurious and festive atmosphere.
Live · 2 days
Estée Lauder
Three models are shown in front of a mirror in a room decorated for the holidays with a Christmas tree. They apply various beauty products to their faces and lips while smiling and interacting with each other. The brand name appears on screen at the beginning and end of the video.
Live · 2 days
Estée Lauder
A series of models in elegant evening wear interact with a large, festive display of red gift boxes and Estée Lauder products. The scene is set in a luxurious, decorated room with a Christmas tree in the background. The brand name and the phrase 'MAKE IT GRAND' appear on screen at the beginning and end.
Live · 2 days
Estée Lauder
A video featuring actress Daisy Edgar-Jones in a studio setting, showcasing Estée Lauder Double Wear Foundation. The video uses text overlays to highlight product benefits and consumer testing statistics, alternating between shots of the model and the product bottles. It concludes with a call to action to shop the product.
Live · 1 dayVideo
Estée Lauder
A model demonstrates a three-step makeup routine using foundation, concealer, and liquid blush. Each step shows the product, the application on the model's face, and a before-and-after comparison of the skin. The video concludes with a final look and a call to shop the products.
Live · 1 dayVideo
Estée Lauder

How Estée Lauder makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Estée Lauder's ads are built from: who is in frame, the words, the structure, the top format and hook.

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