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Function Health ads

The hooks, angles and offers behind Function Health’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fitness / Wellness 20
Top formats
Updated
Oct 31, 2026
Longest run
148 days
Visual formats
Hook tactics
Niche
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The image displays a mobile app interface with a list of health categories. The categories include Autoimmunity, Biological Age, Blood, Daily Metrics, Electrolytes, Environmental, Female Health, and Food Allergies. Overlaid on the screen are two black text boxes. The first box states, "This time I used @function health They run 160+ lab markers Hormones Metabolic health Nutrients Heavy metals Biological age". The second box reads, "It's a fraction of what I used to pay for labs & it's all in one place".
Ran 148 days
Function Health
A medical professional in a white coat stands next to an MRI machine, with a patient lying on the table inside the machine. The word "how" is overlaid in large white text across the image, obscuring part of the patient and the machine. The scene is set in a clean, modern medical facility. The text suggests an explanation of the MRI process or its benefits.
Ran 110 days
Function Health
A close-up, low-angle shot of a person's face, looking upwards with their eyes closed and sweat glistening on their skin. The Function Health logo is visible in the top left corner. Overlayed text reads, "My thyroid was fine Then I saw my antibodies." A circular inset in the lower right shows a close-up, abstract image of cells or biological structures in shades of orange, yellow, and red.
Ran 106 days
Function Health
A man with glasses and graying hair speaks into a microphone. He is wearing a black collared shirt. The background is a plain wall with some stacked items on the left. Text overlays the video, stating "Cold plunges. Red light therapy. Supplements. People spend thousands upgrading their health—without ever knowing their baseline." The man appears to be the founder of the company, discussing health and wellness.
Ran 105 days
Function Health
This is a text-only creative that appears to be a screenshot of a social media post. The post is from a user named 'r/Biohackers' and asks the question, "How do you guys feel about function health?". Below the question, a user named 'Function Member' shares a personal anecdote about their positive experience with function health, detailing how it helped them identify and treat a bacterial infection that was causing fatigue. The post includes engagement metrics like upvotes and comments.
Ran 105 days
Function Health
An illustration of North America overlaid with a weather map. Various symptoms like 'Low Libido,' 'Irritability,' 'Gut issues,' 'Stress,' 'Inflammation,' 'Poor Sleep,' 'Bloating,' 'Burnout,' 'Fatigue,' and 'Brain Fog' are placed on different regions of the map, resembling storm systems. The text "Something feels off and it's time to stop ignoring it." is displayed prominently. Below this, smaller text reads "Get 160+ lab tests and hear your body's 1000s of signals."
Ran 104 days
Function Health
The creative is a text-only image with a textured, off-white background. At the top, the "Function" logo is displayed. Below the logo, a handwritten list titled "Things I've blamed for feeling off:" is presented, with bullet points for "Stress," "Sleep," "Diet," and "Age." The text "what it actually was?" is written below the list, followed by "My thyroid" underlined.
Ran 99 days
Function Health
The ad features a close-up, back view of a man in a tank top, sweating, suggesting he has just exercised. Overlayed on the image is the Function logo and the headline "Gift Health, Not Stuff." Below the headline is a list of biomarkers that can be tested, including "100+ BIOMARKERS," "APOLIPOPROTEIN B (APOB)," "HDL CHOLESTEROL," "LDL MEDIUM," "LIPOPROTEIN (A)," "TOTAL CHOLESTEROL," "RHEUMATOID FACTOR," "TESTOSTERONE," "DHEA-SULFATE," "FOLLICLE STIMULATING HORMONE," "PROSTATE SPECIFIC ANTIGEN," and "+MORE."
Ran 98 days
Function Health
The creative is a text-only image with a vintage, paper-like background. The text is typed in a dark, typewriter-style font. The main text reads, "Cortisol alone doesn't tell the whole story." Below this, in a slightly smaller font, it continues, "The real insight comes from seeing it alongside DHEA and inflammation markers." The overall impression is informative and educational, suggesting a deeper understanding of health metrics.
Ran 93 days
Function Health
A handwritten list on a textured, off-white background. The list is titled 'This summer I want to know:' followed by four bullet points, each marked with a checkmark. The points are 'My iron levels', 'My Vitamin D', 'My cortisol', and 'My inflammation levels.'. The final line reads 'My actual numbers.' with 'actual' underlined. Below this, the hashtag '#HealthGirlSummer' is written. The overall aesthetic is simple and personal, like a note or a journal entry.
Ran 86 days
Function Health
A woman in blue scrubs smiles at the camera while taking a selfie in a mirror. She is holding a phone in her right hand and a travel mug in her left. Text overlays on the image read "TRUE STORY" and "Routine labs missed this." The woman appears to be a healthcare professional, possibly on her way to or from work. The background shows a home interior with doors and a rug.
Ran 84 days
Function Health
A man in medical scrubs smiles at the camera. White text at the top of the image asks, "Difference Between LDL-C vs. ApoB?". Below the man's image, his name and credentials, "Jeremy London MD", are displayed. The background is a dark, solid color. The man appears to be a medical professional, likely the founder of the company, explaining a health-related topic.
Ran 74 days
Function Health
A flowchart illustrates the frustrating process of trying to find the root cause of feeling unwell within the traditional healthcare system. It begins with the statement 'You feel off' and asks 'Want to find the root cause quickly?'. The 'No' path leads to 'Go through healthcare system,' which branches into various difficult steps like 'Check your insurance,' 'Wait for appointment,' 'Retell your symptoms,' 'Told it's "normal"', 'Beg for a referral,' 'Minimal bloodwork,' 'Surprise bills,' 'Confusing results,' and 'Sent to specialist,' often looping back to 'Sent back to PCP.' The 'Yes' path, however, leads directly to 'Get answers with Function.'
Ran 65 days
Function Health
A smartphone mockup displays a gradient background from light peach to orange. White text overlays the screen, with the top line reading "160+ lab tests. 10000s of signals." Below that, larger text says "Check your health." At the bottom, a logo with radiating lines is next to the word "Function." A list of various health tests is visible at the bottom of the screen, including "ALL-IN-ONE FOR EVERYONE," "HEART," "THYROID," and "FEMALE HEALTH."
Ran 65 days
Function Health
A black and white, medium shot photo shows Mark Hyman M.D. smiling directly at the camera. He is wearing a dark t-shirt. White text is overlaid on the image, featuring a quote attributed to him: “Test over 100 biomarkers that give you everything you need to optimize your body and your mind—no more guessing.” Below the quote, his name and title are listed: "Mark Hyman M.D., Co-Founder & Chief Medical Officer of Function."
Ran 65 days
Function Health
This creative is a collage of multiple black and white photographs of a runner in motion, displayed in a grid format. Each photograph captures a different phase of the running stride, numbered from 1 to 5. The images are arranged in rows and columns, creating a visual sequence of the runner's movement. There is no additional text or branding visible on the image itself, but the copy mentions monitoring early indicators of diseases and checking health.
Ran 62 days
Function Health
A middle-aged man with light skin and graying hair is seated, looking directly at the camera with a concerned expression. He is wearing a light blue collared shirt. Overlaid on the image are two text boxes. The first, larger box reads "Early cancer signals matter." Below it, a smaller text box reads "The". The man appears to be a founder or expert speaking about health.
Ran 61 days
Function Health
A Reddit post with the title "How do you guys feel about function health?" is displayed. Below the title, there is a user profile picture and the name "Function Member". The post includes a personal anecdote from the user about their positive experience with function health, detailing how it helped them identify and treat a bacterial infection that was causing fatigue. The user expresses strong satisfaction with the service.
Ran 53 days
Function Health
A close-up, blurred shot of a person's face and shoulder is shown. White text overlays the image. The main text reads "Your body's talking. Listen early. Act now." Below this, a large "$365" is displayed. Further down, smaller text states "Access 160+ lab tests twice a year for $365." The Function Health logo appears at the bottom.
Ran 51 days
Function Health
A fluffy white dog with its eyes closed and a weary expression is shown. White text overlayed on the image reads: "the friend whos been \"just tired\" for 3 years and hasnt checked their cortisol, thyroid, or iron once". The image and text together create a humorous and relatable meme about people who complain of fatigue without seeking medical diagnosis.
Ran 45 days
Function Health

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