AdSwipeFile

Goop ads

The hooks, angles and offers behind Goop’s Facebook and Instagram ads, filed by format and niche.

Ads
20
Newest ad
October 2026
Main niche
Fitness / Wellness 20
Top formats
Updated
Oct 31, 2026
Longest run
271 days
Visual formats
Hook tactics
Niche
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A woman with blonde hair, wearing a red V-neck sweater and white pants, stands in a well-lit room with a black and white checkered floor. She is looking to the side with her eyes closed and her tongue slightly out. White text overlays the bottom right portion of the image, reading "this one is". The copy provides context that the sweater is "slouchy in an effortlessly chic, borrowed-from-him sort of way."
Ran 271 days
Goop
The creative is a solid green background with white text. The top of the screen has the "goopbeauty" logo. Below that, the text asks "do you want gwyneth paltrow’s skin?" The ad is text-only and does not feature any people or products directly.
Ran 194 days
Goop
A plain grey crewneck sweater is shown flat against a white background. The sweater is centered in the frame. A small 'G.' logo is visible on the left side of the collar. Text overlaying the image reads "something catch your eye? we think these styles would look great on you."
Ran 144 days
Goop
A close-up, studio shot of a gold ring with a heart-shaped top is displayed against a plain white background. The ring has two small diamonds embedded on either side of the heart's base. White text overlaid on the image reads: "time for a wardrobe upgrade? shop GWYN."
Ran 144 days
Goop
A white bottle of Goop Glow Amino Acid Shinebath Conditioner is shown against a white background. The bottle has orange text that reads "GOOPGLOW" vertically down the side. Below this, it lists "AMINO ACID SHINEBATH CONDITIONER" in English, French, and German. The hook "glowy skin starts here." is displayed prominently at the top of the bottle, and the copy "add our cult-favorite skincare to your cart." is also present.
Ran 144 days
Goop
Gwyneth Paltrow, a celebrity model, is shown looking directly at the camera with her hands clasped in front of her. Text overlayed on the image reads "goopbeauty" at the top and a quote attributed to her: "if i could only recommend one product, it would definitely be our" followed by "-gwyneth paltrow" at the bottom. The background appears to be a well-lit room with cabinetry and doors. The creative focuses on her endorsement of a product.
Ran 117 days
Goop
A woman with blonde hair, wearing a red top, holds up two Goop beauty products, one in each hand. The brand name "goopbeauty" is overlaid in large white text across the top of the image. The woman appears to be speaking directly to the camera, presenting the skincare items as part of a system to address signs of aging and promote skin longevity.
Ran 116 days
Goop
A model is shown from the chest down, wearing a red cable-knit sweater. White text overlaid on the image reads "GWYN" in large, stylized font, with "the peyton sweater" in a smaller font below it. The background is a plain, light gray wall. The model is wearing white pants, visible from the waist down.
Ran 89 days
Goop
A model is shown from the back, wearing a cream-colored, slim-fit belted cardigan and matching wide-leg pants. The text "GWYN" is displayed prominently in large, white, serif font across the lower half of the image, with the tagline "the slim belted cardigan" written below it in a smaller, white, sans-serif font. The background is a plain, light gray, creating a minimalist and sophisticated aesthetic.
Ran 89 days
Goop
Two identical jars of Goop Beauty Youth-Boost NAD+ Peptide Rich Cream are stacked on top of each other. The top jar is slightly angled, showing the brand name "goop beauty" in white text on a dark grey lid, and the product name and details on the frosted glass below. The bottom jar is shown upright, with the text "in just four weeks," appearing in white, centered below it. The reflection of the bottom jar is visible on the surface it rests on, with the text appearing in reverse.
Ran 75 days
Goop
A woman with blonde hair, wearing a patterned button-down shirt, is looking directly at the camera with under-eye patches applied. The text 'goopbeauty' is overlaid in the upper right corner of the image. The overall scene suggests a focus on skincare and beauty routines, with the on-screen text making a bold claim about the product's effectiveness.
Ran 68 days
Goop
A flat lay image displays a curated collection of professional attire and accessories. The items include a sleeveless black dress with a white collar and button placket, a cream-colored blazer, a pair of pointed-toe cream heels, gold stud earrings, and black-rimmed glasses. The brand name "GWYN" is displayed prominently at the top, followed by the text "your new office essentials."
Ran 66 days
Goop
A model is shown from the back, wearing a cream-colored, belted cardigan and white wide-leg pants. The text "GWYN" is displayed prominently in large, elegant white font across the lower half of the image, with the tagline "the slim belted cardigan" centered beneath it in a smaller font. The overall aesthetic is minimalist and chic, focusing on the garment's design and texture.
Ran 49 days
Goop
A woman with blonde hair, wearing a light blue collared shirt and a navy blue skirt with a thigh-high slit, is sitting on a rustic wooden table outdoors. She is leaning forward with her arms resting on the table. The background features lush green trees and bushes, with a brick wall visible behind her. Large white text that spells "GWYN" is overlaid at the bottom of the image.
Ran 49 days
Goop
Gwyneth Paltrow, a celebrity model, stands outdoors in front of a rack of clothing. She is wearing a striped long-sleeved shirt and blue jeans. Text overlay on the image reads "i'm already like". The background is a blurred green hedge and grass. The creative appears to be a lifestyle image with text overlay, featuring a known personality.
Ran 49 days
Goop
A woman is shown from the chest up, wearing a cream-colored ribbed cardigan and blue denim jeans. The cardigan has a high neckline and buttons down the front. The text "I don't know" is overlaid on the lower part of the cardigan. The woman's face is partially visible, and she appears to be looking slightly off-camera. The overall impression is casual and relatable, suggesting a moment of indecision or contemplation about an outfit.
Ran 48 days
Goop
A flat lay arrangement of women's professional attire and accessories is displayed against a plain, light background. The items include a sleeveless black dress with a white collar and button placket, a cream-colored blazer, pointed-toe cream heels, a pair of gold stud earrings, and black-rimmed glasses. The brand name "GWYN" is prominently displayed at the top of the image, followed by the text "your new office essentials" below it.
Ran 36 days
Goop
A woman with blonde hair, wearing a white button-down shirt and black pants, is sitting on a large tree branch, surrounded by green leaves. She is looking off to the side with a slight smile. The text overlay reads, "I'm not sure if I'm supposed to be doing this, but I'm climbing a tree." The image captures a moment of playful spontaneity in nature.
Ran 27 days
Goop
A woman with blonde hair, wearing a black trench coat and black boots, stands in a sunny garden with trees. She is leaning on a wooden ladder. Text overlay reads: "The feeling of being in the garden on a sunny day is unmatched."
Ran 27 days
Goop
A woman stands in a fitting room, taking a mirror selfie with her phone. She is wearing a red V-neck sweater and blue jeans. Text overlaid on the image reads "it's a really nice, flattering, deep v,". The woman is smiling and looking at her phone. The background shows a clothing rack with a striped shirt and a beige curtain.
Ran 24 days
Goop

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