Refreshed Nov 12, 2026

The hooks, angles and offers behind Graymatter’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Graymatter’s Meta page
447
Median runHow long its ads stay up
1 day
Against App / SoftwareNiche median 19 days
0.1×

The messages Graymatter keeps paying for

Same idea, new creatives

  • “IT'S ALMOST OVER”

    2 ads
    Graymatter ad: “IT'S ALMOST OVER”Graymatter ad: “IT'S ALMOST OVER”

    Running since Oct 2026.

  • “$78.99 $39”

    2 ads
    Graymatter ad: “$78.99 $39”Graymatter ad: “$78.99 $39”

    Running since Oct 2026.

How Graymatter builds them

51 ads

What Graymatter's ads are made of, row by row.

Free with an account.

Longest running

All 51

The Graymatter ads that ran longest.

Free with an account.

The creative features a three-part illustration showing a human brain silhouette transitioning from a cloudy state to a clear one over 30 minutes. Below this, a product pouch is displayed alongside a strawberry and a lemon slice. Text overlays highlight the cognitive improvement timeline and a special promotional offer for the product.
Active · 46 days
A static graphic with a white background featuring a light grey dot pattern. The text is centered and black, with a yellow highlight behind the headline. A crying face emoji is positioned above the headline, and a peace sign emoji is placed near the bottom above the brand name.
Active · 36 days
A young person shares their struggles with focus and schoolwork, feeling overwhelmed and misunderstood. They discover a supplement called Graymatter, which helps them improve their mental clarity and energy, leading to better grades and a stronger relationship with their mother. The ad ends with a special offer for the product.
Active · 35 daysVideo
A studio-shot image displays a white bottle, a pouch of drink mix, a smartphone showing an app interface, and a handheld frother against a light blue background. Large black text at the top shows a price comparison, while a sentence at the bottom describes the product's function. The overall layout is clean and minimalist, focusing on the product bundle.
Active · 35 days
A studio shot of a drink mix product, a white bottle, and a phone displaying an app interface, all arranged on a light blue background. The price is shown with a strikethrough on the original amount and a larger discounted price below it. A headline at the bottom describes the product's benefit.
Active · 34 days
A man with a beard talks to the camera, with a wooden ceiling and greenery in the background. Text overlays appear, describing the product as the "Ferrari of supplements" and a "phenomenal supplement". Another person is shown mixing a drink and drinking it outdoors. The video shows the product packaging and a glass of the drink. The speaker talks about the product's benefits and ingredients.
Active · 34 daysVideo
The video features Jim, the founder of Graymatter, sitting at a table outdoors. He introduces himself and the product, Graymatter, a cognitive support supplement. The video shows graphics of the brain, neurons, and ingredients, explaining how the product works to enhance focus, memory, and mood. It also highlights the long-term benefits of neurogenesis and neuroplasticity.
Active · 34 daysVideo
A woman is shown holding a packet of Graymatter, which is then set on fire. She then talks about her experience with the product, showing herself mixing it and drinking it. She explains the benefits and the offer, and encourages viewers to buy it. The video is shot in a selfie style.
Active · 32 daysVideo
A minimalist, text-heavy graphic with a white background and black text. It uses a warning icon at the top to list positive side effects of a supplement, followed by a bold statement about productivity and a customer testimonial. The brand name and review count appear at the bottom.
Active · 32 days
A clean, light blue infographic-style ad that lists various ingredients and their benefits. The top section features a bold headline about brain fog, followed by a list of ingredients with small circular icons. At the bottom, a product pouch is displayed with a promotional sticker, and a final line highlights the number of clinicians who share the product.
Active · 32 days
A woman is shown in her kitchen, talking about task paralysis and how she uses a supplement to help. Text overlays explain the benefits of the product. She demonstrates mixing the supplement into a drink and shares her experience with it.
Active · 22 daysVideo
A man is sitting in a chair, talking to the camera. Text overlays appear throughout the video, detailing his experience with Adderall and a new product. The video focuses on his personal journey and the benefits he experienced after switching medications. The setting appears to be a casual indoor space, possibly a living room or studio.
Active · 15 daysVideo
A man sits at a table with a purple background. He holds a phone and reads reviews about a product called Graymatter. Text overlays appear on screen with quotes from parents about their children's experiences with the product, highlighting improvements in focus and behavior. The video aims to showcase positive customer feedback and the product's benefits.
Active · 15 days
A static image featuring a five-star rating and a customer testimonial about a son switching from energy drinks to a healthier alternative. Below the text, a bag of Graymatter drink mix and a glass bottle filled with the prepared drink are placed on a kitchen counter. The background shows a blurred kitchen setting with a sink and wooden utensils.
Active · 15 days
A man sits in a chair, talking directly to the camera. Text overlays appear throughout the video, highlighting key points of his story about taking Adderall and then switching to a new product. He describes his experience with ADHD medication and the positive changes he's noticed since switching.
Active · 15 daysVideo
This video highlights the daily struggles of neurodivergent mothers, presenting them as a numbered list. It shows a woman experiencing overwhelm, forgetfulness, and guilt, before introducing a product as a solution. The video concludes with an offer for the product, Graymatter, promising to improve cognitive function and daily life.
Active · 11 daysVideo
The video opens with a woman in a kitchen, with text overlay that reads "Time blindness Is REAL". She is preparing a drink and explains the concept of time blindness, how it affects productivity, and introduces Graymatter as a solution. The video then shows various ingredients and information about the product's benefits, ending with a call to action to check it out.
Active · 11 daysVideo
Two men sit at a table with a chessboard. The man on the right speaks directly to the camera, sharing a personal story about his daughter's experience with ADHD medication and her positive feelings after using Graymatter. The other man listens. The product packaging is visible on the table.
Active · 11 daysVideo
The video opens with a close-up of a hand squeezing a piece of dragon fruit, with text overlay stating "I'm just tired and lazy all the time." It then transitions through various scenes of people looking tired, stressed, or unmotivated in different settings like a messy room, an office, and a gym. The narrative shifts to introducing a drink mix called Graymatter, showing it being prepared and consumed. The ad highlights the drink's ingredients and benefits, promising increased productivity, energy, and focus. It concludes with a risk-free offer for 30 days.
Active · 11 daysVideo
The video opens with a close-up of a crying teenager, with text overlay "The Dark Side of Neurodivergent Teens." The scene transitions to the teenager sitting alone, then to abstract colorful backgrounds with text. Later, the teenager is shown at a desk, then the product "Graymatter" is shown in a kitchen setting, followed by a demonstration of mixing the drink. The video ends with the product and offer details. The overall tone is emotional and then shifts to informative and hopeful.
Active · 11 daysVideo

How Graymatter makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Graymatter's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Graymatter advertises on Facebook and Instagram

The library holds 51 ads from Graymatter in App / Software, and 447 running on its Meta pages now. Its most common visual formats are Text Overlay (34 ads), UGC Selfie (17) and Product Image (5). Its ads most often open on Relatability (40 ads), Price anchor (2) and Urgency (2) hooks. Its ads stay up a median 1 day, 0.1× the App / Software median of 19 days.