Refreshed Nov 12, 2026
The hooks, angles and offers behind Graymatter’s Facebook and Instagram ads, filed by format and niche.
Same idea, new creatives
Running since Oct 2026.
Running since Oct 2026.
51 ads
What Graymatter's ads are made of, row by row.
Free with an account.
The Graymatter ads that ran longest.
Free with an account.
What its ads are built from, by type, counted over the ads we have read.
What Graymatter's ads are built from: who is in frame, the words, the structure, the top format and hook.
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The library holds 51 ads from Graymatter in App / Software, and 447 running on its Meta pages now. Its most common visual formats are Text Overlay (34 ads), UGC Selfie (17) and Product Image (5). Its ads most often open on Relatability (40 ads), Price anchor (2) and Urgency (2) hooks. Its ads stay up a median 1 day, 0.1× the App / Software median of 19 days.