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Refreshed Nov 8, 2026

ChatGPT ads

The hooks, angles and offers behind ChatGPT’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn ChatGPT’s Meta page
3,780
Median runHow long its ads stay up
25 days
Against App / SoftwareNiche median 26 days
1.0×

The messages ChatGPT keeps paying for

Same idea, new creatives

  • “Create a caricature of me based on our chats”

    2 ads
    ChatGPT ad: “Create a caricature of me based on our chats”ChatGPT ad: “Create a caricature of me based on our chats”

    Running since Sep 2026.

  • “Hey ChatGPT”

    2 ads

    Running since Nov 2026.

  • “If a fire gets large, it's unstoppable”

    2 ads

    Running since Nov 2026.

How ChatGPT builds them

34 ads

What ChatGPT's ads are made of, row by row.

Free with an account.

Longest running

All 34

The ChatGPT ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
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Status
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Winning means kept running: brands rarely keep paying for ads that lose.

34 ads

Ask your agent about these ads
The video opens with a woman looking tired at a table, with text asking "How many roles can you handle alone?". It then shows donuts frying, followed by the woman looking at a tablet and searching for ideas. The video transitions to outdoor scenes with beach umbrellas and a food truck, showing different donut designs and a list of influencers. Finally, it shows people interacting at the food truck. The overall theme is about finding creative ideas and solutions, possibly with the help of AI.
Live · 90 daysVideo
ChatGPT
The video shows a food truck by the sea, with a woman working inside. A group of women approach the truck, and text appears on screen detailing a plan to create unique donuts using local lemons. The visuals transition to a wider shot of the beach scene with palm trees and people enjoying the day, while the text continues to outline business and marketing steps. The ad ends with a view of the food truck and the beach, with the ChatGPT logo and name displayed.
Live · 90 daysVideo
ChatGPT
The video shows two people in a room with shelves filled with records and audio equipment. One person is adjusting a record player while the other watches. Text overlays appear throughout the video, detailing how to manage tasks and focus on music. The overall tone is relaxed and focused on personal enjoyment and efficiency.
Live · 89 daysVideo
ChatGPT
An illustration shows a central character in various poses, including writing and holding a cup, set against a backdrop of a city with a tram and buildings. A central white chat bubble contains text, and a pink button below it offers free image generation. The overall style is artistic and warm, depicting a creative scene.
Live · 61 days
ChatGPT
An illustration depicts a woman in a traditional Indian setting with a temple and clock tower in the background. She holds architectural blueprints while other versions of herself are shown sketching and dancing. A central chat bubble contains a prompt asking the AI to create a caricature, and a pink button below offers free image generation.
Live · 61 days
ChatGPT
The video opens with the text 'Naya ChatGPT Images' and animated dots. It then transitions to a collage of nature and lifestyle images, followed by text that reads 'Koi bhi idea, ab koi bhi size'. Finally, it displays 'ChatGPT Images muft mein try kijiye' and the OpenAI logo. The creative explains the capabilities of ChatGPT Images.
Live · 61 days
ChatGPT
The video displays text on a white background, with each line appearing sequentially. It starts with the logo of OpenAI, followed by a toggle switch between 'Chat' and 'Work'. Then, phrases like 'Vous pouvez utiliser votre voix', 'Vous pouvez avancer dans vos projets', and 'Vous pouvez garder le fil où que vous soyez' are shown, accompanied by simple icons. The video concludes with the text 'ChatGPT Work' appearing on screen, surrounded by various app icons.
Live · 39 daysVideo
ChatGPT
The video displays text on a white background, highlighting different capabilities of ChatGPT Work. It begins with the phrase "Vous pouvez" and then sequentially presents phrases like "utiliser votre voix", "avancer dans vos projets", and "garder le fil où que vous soyez", each accompanied by relevant icons. The ad concludes with the ChatGPT Work logo.
Live · 39 days
ChatGPT
A man with a beard and curly hair walks a dog in a park while wearing an orange cardigan. Large, bold yellow and white text is overlaid on the upper left side of the image. The text is in Hindi and mentions learning a new language while on the go with ChatGPT.
Live · 38 days
ChatGPT
A man with a beard and curly hair walks outdoors in a park, holding a leash for a dog that is partially visible in the foreground. He wears an orange cardigan over a striped shirt and dark pants. Large, bold yellow and white text is overlaid on the upper portion of the image, conveying a message about learning a new language while walking.
Live · 38 days
ChatGPT
A vintage-style, warm-toned photograph shows a person's hands arranging several cassette tapes on a wooden table. One tape features a portrait of a woman in a saree, while others show landscapes. A cup of coffee and a pencil are also on the table. The text on the image asks a question about how the viewer would look in 1985 and invites them to try ChatGPT.
Live · 33 days
ChatGPT
A top-down, warm-toned photograph shows a wooden table covered in vintage cassette tapes, a coffee mug, and a pencil. A hand is reaching into the frame to touch one of the tapes, which features a portrait of a woman. The image has a retro, grainy aesthetic and includes text overlaid in the upper portion.
Live · 33 days
ChatGPT
A vibrant, stylized illustration shows a central character holding a phone and a notebook, surrounded by smaller versions of herself engaged in various activities like surfing, meditating, and painting. A chat bubble in the center contains a prompt about creating a caricature, while the text below invites the viewer to try the feature for free. The overall aesthetic is colorful, artistic, and whimsical.
Live · 25 days
ChatGPT
An illustration shows a central character surrounded by smaller versions of herself engaged in various activities like surfing, meditating, and painting. A chat bubble overlays the center of the image containing a prompt for the AI to create a caricature. Below the chat bubble, text invites the viewer to try the feature for free.
Live · 25 days
ChatGPT
A collage-style image features a central photo of a woman wearing a light purple, embellished gown on a balcony. Two smaller, overlapping photos show the same woman in different outfits and settings. A central text box with a plus sign and an arrow contains the text 'Put me in this dress.' Below this, the text 'Try ChatGPT now' is displayed.
Live · 25 days
ChatGPT
The video starts with text overlays introducing a free hairstyle analysis using ChatGPT Images. It then shows a woman taking a selfie, followed by a screen showing "Analyzing image." The video transitions to showing different hairstyle recommendations for the woman, including "Curtain Bangs + Long Layers" and "Loose Updo + Face Framing." Finally, it shows the woman at a salon, presumably getting her hair done, and ends with a call to action to try ChatGPT Images for free.
Live · 25 days
ChatGPT
A young woman sits in a cafe with a laptop and a green drink, surrounded by several tiny, miniature versions of herself engaged in various activities like taking photos and using a laptop. The image features the ChatGPT logo at the top left, followed by the headline about creating a 'Mini Me' photo and a sub-headline offering the service for free. The overall aesthetic is whimsical and polished, showing a creative use of AI-generated imagery.
Live · 25 days
ChatGPT
An illustration shows a central chat bubble containing a prompt to create a caricature. Surrounding the bubble are various illustrated elements including a person with sunglasses, a person parachuting, a soccer ball, a mountain landscape, and a guitar player. At the bottom, text invites the user to try the image generation feature for free.
Live · 25 days
ChatGPT
The image shows a woman sitting in a modern office space with a laptop and a green drink. Surrounding her are several tiny, cartoon-like versions of herself engaged in various activities like taking photos, working on a laptop, and sitting on her head. The text on the left side of the image provides instructions on creating these photos using the ChatGPT app.
Live · 25 days
ChatGPT
The video begins with text on a white background, introducing the concept of a "new hair era" with ChatGPT Images. It then transitions to a person's face, followed by text indicating "Analyzing image." The video shows different hairstyle suggestions, including "Curtain Bangs + Long Layers," and a "Hairstyle Guide" with recommendations and styling tips. Finally, it shows the person at a salon and ends with a call to action to try ChatGPT Images for free.
Live · 25 daysVideo
ChatGPT

How ChatGPT makes its ads

What its ads are built from, by type, counted over the ads we have read.

What ChatGPT's ads are built from: who is in frame, the words, the structure, the top format and hook.

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