AdSwipeFile

Refreshed Nov 12, 2026

Instagram ads

The hooks, angles and offers behind Instagram’s Facebook and Instagram ads, filed by format and niche.

Live on Meta nowOn Instagram’s Meta page
2,044
Median runHow long its ads stay up
3 days
Against App / SoftwareNiche median 19 days
0.2×

The messages Instagram keeps paying for

Same idea, new creatives

  • “Har din ki jindgi Reels ka matiriyal hai”

    2 ads
    Instagram ad: “Har din ki jindgi Reels ka matiriyal hai”Instagram ad: “Har din ki jindgi Reels ka matiriyal hai”

    Running since Apr 2026.

  • “हरदिन की जिंदगी Reels का मटीरियल है”

    2 ads
    Instagram ad: “हरदिन की जिंदगी Reels का मटीरियल है”Instagram ad: “हरदिन की जिंदगी Reels का मटीरियल है”

    Running since Apr 2026.

  • “নিত্যদিনের জীবন দিয়ে Reels বানান”

    2 ads
    Instagram ad: “নিত্যদিনের জীবন দিয়ে Reels বানান”Instagram ad: “নিত্যদিনের জীবন দিয়ে Reels বানান”

    Running since Apr 2026.

How Instagram builds them

49 ads

What Instagram's ads are made of, row by row.

Free with an account.

Longest running

All 49

The Instagram ads that ran longest.

Free with an account.

Niche
Format
Scroll for every format
Hook
Scroll for every hook
Status
Type
SortLongest running

Winning means kept running: brands rarely keep paying for ads that lose.

49 ads

Ask your agent about these ads
A low-angle, outdoor shot of two young people wearing bicycle helmets against a bright blue sky. The woman on the left is smiling, and the man on the right is looking upward. Japanese text is overlaid on the image in white, with one phrase in the top left and another in the bottom right.
Active · 283 days
Instagram
A low-angle, candid-style photograph shows a group of four diverse young friends smiling and looking down at the camera. The image has a slightly grainy, vintage film aesthetic. Large, bold black text is overlaid at the top of the frame, with the word 'jindgi' highlighted in a vibrant pink color.
Active · 206 days
Instagram
A low-angle, candid-style photograph shows a group of four young people smiling and looking down at the camera. The image has a slightly grainy, vintage film aesthetic. Above the people, black and magenta text is overlaid on a white background, stating that everyday life is the material for Reels.
Active · 206 days
Instagram
A low-angle, wide-angle shot shows a group of four young friends huddled together, looking down into the camera lens with wide, happy smiles. The background is a dimly lit, indoor setting. Large, bold black text is overlaid on the white space at the top of the image, instructing the viewer to create Reels using their everyday life.
Active · 206 days
Instagram
This is a Meta ad by Instagram, a 15-second video mashup of UGC clips. It opens with a person putting on headphones, then shows various people laughing, applying makeup, and dancing. Text overlays appear, such as "senior show recap" and "No edits needed." The ad concludes with the Instagram logo and a call to install the app. The overall tone is celebratory and emphasizes sharing life's moments.
Active · 206 days
Instagram
A low-angle, candid-style photograph shows a group of four diverse young people huddled together, smiling and looking down at the camera. The image has a slightly grainy, vintage film aesthetic. Above the photo, on a plain white background, black text reads 'Everyday life is Reels material', with the word 'life' highlighted in pink.
Active · 206 days
Instagram
A group of four young people are huddled together in a low-angle, candid-style photo, smiling and looking down at the camera. The image has a slightly grainy, vintage aesthetic. Above them, bold black text is printed on a plain white background, stating that everyday life is material for Reels.
Active · 206 days
Instagram
A vibrant, high-energy image shows a person in a bright purple satin shirt holding a bouquet of flowers and laughing with excitement. The scene appears to be a backstage or dressing room area with warm lighting and decorative elements. Large, bold text in Bengali is positioned at the top of the frame, encouraging the viewer to create Reels from their everyday life.
Active · 206 days
Instagram
A vibrant, high-energy photo shows a person in a bright purple satin shirt, laughing with their mouth wide open while holding a bouquet of flowers. The background appears to be a cluttered, colorful dressing room or backstage area with various props and decorations. Large black text is overlaid at the top of the image in Hindi, with one word highlighted in a gradient pink-to-orange color.
Active · 206 days
Instagram
A group of four young friends are captured in a candid, high-angle selfie shot, smiling and looking down at the camera. They are in a casual, indoor setting with warm lighting. Large, bold text in Tamil is overlaid at the top of the image, and the Meta logo appears in the bottom right corner.
Active · 206 days
Instagram
A low-angle, candid-style photograph shows a group of four young people huddled together, looking down at the camera and smiling. The image has a slightly grainy, vintage film aesthetic. Above the photo, large text in Gujarati is printed on a plain white background.
Active · 205 days
Instagram
A person in a bright purple satin shirt holds a bouquet of flowers and laughs with their mouth wide open. The background shows a cluttered, colorful room with decorations and a mirror. Large black and orange text is overlaid at the top of the image.
Active · 136 days
Instagram
A low-angle, candid-style photograph shows a group of four diverse young friends huddled together, looking down at the camera and smiling. The image has a slightly grainy, vintage film aesthetic. Above the group, bold black and pink Tamil text is overlaid on a plain white background.
Active · 135 days
Instagram
A low-angle, candid-style photograph shows a group of four diverse young people huddled together, smiling and looking down at the camera. The image has a slightly grainy, vintage-inspired aesthetic. Large black text is overlaid at the top of the image, with the word 'jindgi' highlighted in a vibrant pink color. The Meta logo appears in the bottom right corner.
Active · 135 days
Instagram
A static image features a person in a bright purple satin shirt holding a bouquet of flowers and smiling widely with their mouth open. Above the person, large black text in Bengali reads 'Make Reels with everyday life'. The background appears to be a cluttered, colorful room with various decorations.
Active · 135 days
Instagram
A young man with curly hair is shown in profile, focused on playing a music keyboard in a room filled with audio equipment and shelves of records. The text 'Make it hit different' is overlaid in white, centered over the scene. The overall aesthetic is casual and personal, capturing a creative moment in a home studio setting.
Active · 106 days
Instagram
A woman sits on a couch holding a phone with a carrot-shaped case. She speaks directly to the camera about feeling socially drained and wanting to view Instagram stories anonymously. The video shows a mockup of the Instagram app and explains how a feature allows previewing stories without appearing on the viewer list, highlighting exclusive features of Instagram Plus. The ad encourages viewers to subscribe to experience it themselves.
Active · 30 daysVideo
Instagram
A woman talks to the camera, gesturing animatedly. She holds her phone and shows screens from the Instagram app. Text overlays explain features of an 'Instagram Plus' plan, such as spotlighting stories and previewing them anonymously. The video aims to showcase new features for users.
Active · 29 daysVideo
Instagram
A woman is sitting on a couch, holding a carrot-shaped phone case. She talks about her social battery being low and wanting to check her friends' stories without showing up. She then explains how Instagram Plus allows her to preview stories and interact more, before encouraging viewers to subscribe. The video features text overlays throughout.
Active · 29 daysVideo
Instagram
The video starts with a woman sitting on a bench, asking a question about sharing Instagram stories. She then shows various travel scenes and explains how Instagram Plus allows users to share stories privately or anonymously. The ad demonstrates features like custom app icons and 'Super Hearts' to enhance the sharing experience. The creator encourages viewers to try the app and share their own special moments.
Active · 29 daysVideo
Instagram

How Instagram makes its ads

What its ads are built from, by type, counted over the ads we have read.

What Instagram's ads are built from: who is in frame, the words, the structure, the top format and hook.

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How Instagram advertises on Facebook and Instagram

The library holds 49 ads from Instagram in App / Software, and 2,044 running on its Meta pages now. Its most common visual formats are Text Overlay (39 ads), Lifestyle Image (35) and Graphic Overlay (3). Its ads most often open on Relatability (18 ads), Direct address (10) and Explainer (6) hooks. Its ads stay up a median 3 days, 0.2× the App / Software median of 19 days.

Brands like Instagram

Instagram by format

Instagram by hook

Niche